The MBA in Digital Marketing program offers advanced business education with specialized focus on digital marketing strategies, tools, and techniques. Students learn SEO, PPC advertising, social media marketing, and analytics while developing core management skills.
English

Course Start Date:
Coming soon
Application Deadline:
To be announced
Duration:
2 Years
₹ 62,225
₹ 60,000 - 65,500
Overview
The MBA in Digital Marketing program offers a comprehensive curriculum combining advanced business education with specialized focus on digital marketing. The program covers core management principles, digital marketing strategies, tools, and techniques including SEO, social media marketing, content marketing, and analytics.
Why Online MBA (Master of Business Administration)?
The program stands out for its industry-relevant curriculum, flexible learning format, and focus on digital marketing specialization. Students benefit from comprehensive coverage of both traditional MBA subjects and cutting-edge digital marketing practices.
What does this course have to offer?
Key Highlights
UGC recognized program
100% Online learning
Flexible schedule
Industry-aligned curriculum
Comprehensive digital marketing focus
Practical skill development
Multiple specialization options
Career-oriented program
Who is this programme for?
Working professionals
Digital marketing enthusiasts
Career changers
Marketing professionals
Entrepreneurs and business owners
Minimum Eligibility
Graduates in any discipline are eligible for this course
Who is the programme for?
The program follows standard admission criteria requiring graduation in any discipline. Students must complete the application process and pay the required fees including application fee (₹500), admission fee (₹1,000), and semester-wise tuition fees.
Important Dates
Selection process
How to apply?
Curriculum
The curriculum spans four semesters covering fundamental business subjects and specialized digital marketing topics. Each semester includes core subjects, electives, and practical components with focus on digital marketing tools and strategies.
There are 4 semesters in this course
The program covers essential areas including quantitative methods, marketing management, digital marketing strategies, SEO, social media marketing, content marketing, analytics, and specialized electives. Students complete a management research project in the final semester.
SEMESTER I
SEMESTER II
SEMESTER III
SEMESTER IV
Programme Length
2-year program with 4 semesters of study
Tuition Fee
The total program fee is ₹65,500 which includes ₹60,000 tuition fee, ₹2,000 examination fee, ₹2,000 LMS fee, ₹500 application fee, and ₹1,000 admission fee. Payment can be made semester-wise.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Students learn through online classes and recorded sessions, supported by a robust LMS platform. The program includes faculty mentorship, regular assessments, and examination preparation guidance.
University Experience
KLU (KLEF Deemed to be University) is a UGC-approved institution offering accredited online programs. The MBA degree is fully recognized and valid across India.
Testimonials
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About the University
Established in 1980, KL University began as one of the first private engineering colleges in Andhra Pradesh. Named after Koneru Lakshmaiah, it achieved autonomous status in 2006 and became a deemed university in 20098 Operating from a 100-acre campus, the university offers comprehensive education through eight schools, delivering over 200 UG, PG, PhD, and Post-Doctoral programs across multiple disciplines
#40
NIRF Overall Ranking 2024
#22
NIRF University Ranking 2024
7500+
Total Students
Affiliation & Recognition
UGC
NAAC
AICTE
DSIR
Career services
KL University maintains a robust placement system with comprehensive career development support. The placement cell actively facilitates both summer internships and final placements, maintaining strong relationships with industry partners. The university provides structured training programs including workshops, seminars, and industrial talks to enhance students' employability skills. The placement process is well-organized, with dedicated support for both domestic and international opportunities, resulting in consistent placement records and increasing participation from top recruiters.
58.20LPA
Highest Package
10.18LPA
Average Package
347
Total_Recruiters
Top Recruiters

Course Start Date:
Coming soon
Application Deadline:
To be announced
Duration:
2 Years
₹ 62,225
₹ 60,000 - 65,500
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.