Online MBA in Marketing and Business Analytics - JAIN Online

This comprehensive Online MBA program from JAIN Online combines Marketing and Business Analytics to create future leaders in the ever-evolving business landscape. The program offers advanced curriculum covering data-driven marketing strategies, consumer behavior analysis, and business analytics with flexible online learning. Students gain hands-on experience with Python, SPSS, Tableau, and Power BI while learning to craft targeted digital campaigns and optimize marketing performance. The program includes expertise in AI-powered marketing, predictive analytics, and automation tools, preparing graduates for leadership roles in the digital marketing ecosystem.

English

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 1,96,000

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Overview

This Online MBA program in Marketing and Business Analytics from JAIN Online is designed to create future leaders in the ever-evolving business landscape. The program combines comprehensive curriculum covering marketing strategies with advanced business analytics using cutting-edge learning experiences and interactive methodologies. Students develop practical skills through hands-on experience with industry-standard tools and real-world application preparation.

Why Online MBA (Master of Business Administration)?

The program offers unique dual expertise in marketing and business analytics, providing students with comprehensive knowledge essential for data-driven business leadership. With 60% increased employability and access to 150K job openings for MBAs, graduates are well-positioned for career advancement in marketing analysis, digital marketing, consumer insights, and campaign optimization roles across various industries.

What does this course have to offer?

Key Highlights

Advanced curriculum covering Marketing and Business Analytics
Hands-on experience with Python, SPSS, Tableau, and Power BI
Expertise in AI-powered marketing and predictive analytics
Data-driven marketing strategies and consumer behavior analysis
Flexible online learning with cutting-edge LMS
Globally recognized degree equivalent to on-campus program

Who is this programme for?

Working professionals seeking expertise in Marketing and Analytics
Graduates looking to enhance career prospects in data-driven marketing roles
Individuals aiming for positions in digital marketing and business analytics
Professionals targeting roles in marketing analysis and campaign optimization

Minimum Eligibility

Graduation (Min 50%)
Minimum aggregate of 50% or equivalent letter/numerical grade
A relaxation of 5% given to SC/ST candidates
Candidates in final semester of Bachelors Program are eligible

Who is the programme for?

The admission process requires graduation with minimum 50% aggregate from UGC recognized university. The program follows a semester-wise structure with comprehensive evaluation through Teaching Learning and Evaluation Plan (TLEP). Academic approach includes micro-lessons, virtual laboratories, and TAP-R model for enhanced learning experience.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 4 semesters covering Business Economics, Marketing Management, Business Analytics, Consumer Behavior, Integrated Marketing Communications, Data Analytics with Python, Data Visualization using Tableau & Power BI, Digital Marketing, and Strategic Management. Students complete 90 program credits including master thesis project.

There are 4 semesters in this course

First Semester covers Business Economics, Sustainability & Ethics, Financial Reporting & Corporate Finance, Organizational Behavior and Human Resources Management, Quantitative Techniques for Business Decisions, and Generative AI for Online Learners. Second Semester includes Entrepreneurship, Marketing Management, Quantitative Techniques, Business Law & Corporate Governance, and Business Analytics & Artificial Intelligence. Third Semester focuses on Business Research Methods, Operations Management, Consumer Behavior and Insights, Integrated Marketing Communications, Data Analytics with Python, Data Visualization using Tableau & Power BI, and Open Elective Course. Fourth Semester concludes with Strategic Management, Data Analytics using SPSS, Advanced Spreadsheet Modelling with Excel & Googlesheet, Digital Marketing & Brand Management, Retail Marketing and Service Management, and Master Thesis Project.

1st Semester

2nd Semester

3rd Semester

4th Semester

Programme Length

2 years full-time program with semester-wise structure and flexible online delivery

Tuition Fee

Semester fees of ₹49,000 with total program cost of ₹1,96,000. EMI options available starting from ₹12,781 per month with 0% interest and no hidden costs. Additional charges include university registration fee of ₹2,500 and examination fee of ₹3,000 per year.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Interactive online learning through cutting-edge LMS platform with dynamic features for collaboration, engagement, and knowledge retention. Academic approach includes micro-lessons, virtual laboratories, and TAP-R model for optimized learning journey with advanced technology integration and hands-on experience with industry tools.

University Experience

JAIN Online provides globally recognized degrees equivalent to on-campus programs from JAIN Deemed-to-be University. Students benefit from comprehensive academic support, career advancement services powered by foundit, and access to alumni network working in leading organizations.

About the University

Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation

#65

NIRF Overall Ranking 2024

#95

NIRF Engineering Ranking 2024

#77

NIRF Management Ranking 2024

Affiliation & Recognition

UGC

NAAC

NBA

ISO

Career services

The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation

30LPA

Highest Package BTech

21.60LPA

Highest Package MBA

54.27%

BTech Placement Rate

Top Recruiters

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 1,96,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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