Online MBA in Digital Marketing and E-Commerce
This comprehensive MBA program equips students with essential skills to navigate the intricacies of the digital landscape and thrive in the dynamic global market. Students master digital marketing strategies, e-commerce operations, and business management principles while gaining hands-on experience with industry-leading tools and platforms. The curriculum covers core business subjects alongside specialized digital marketing modules including social media marketing, SEO/SEM, marketing analytics, and brand management. Graduates emerge as capable digital marketing leaders ready to drive business growth in the ever-evolving digital era.
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Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 2,00,000 - 2,40,000
Overview
This MBA program uniquely combines traditional business management with cutting-edge digital marketing and e-commerce expertise, preparing future leaders for the digital era. With 126 credit hours delivered through advanced LMS technology, students gain practical experience with industry tools like Google Ads, Facebook Ads, WordPress, HubSpot, and MailChimp while completing real-world projects and master thesis work.
Why Online MBA (Master of Business Administration)?
Choose this program to become proficient in the latest digital marketing strategies and tools while developing strong business acumen. Master important digital marketing platforms, network with industry professionals, and gain the ability to develop and implement effective digital marketing plans that drive business success in the competitive digital marketplace.
What does this course have to offer?
Key Highlights
126 program credits
2-year comprehensive curriculum
4 semester structure
60% increased employability
150K job openings for MBAs
Globally recognized degree
Who is this programme for?
Working professionals seeking digital marketing expertise
Business managers wanting e-commerce skills
Graduates with 50% minimum marks
Professionals in retail, advertising, technology firms
Individuals pursuing leadership roles in digital marketing
Minimum Eligibility
Graduation (Min 50%)
Minimum aggregate of 50% or equivalent letter/numerical grade
A relaxation of 5% given to SC/ST candidates
Candidates in final semester of Bachelors Program are eligible
Who is the programme for?
The admission process is straightforward with online application and document verification. Academic structure spans 4 semesters over 2 years, totaling 126 credits. The program combines theoretical knowledge with practical application through projects, case studies, and a master thesis completed between semester 3 and 4.
Selection process
How to apply?
Curriculum
The curriculum integrates core business subjects with specialized digital marketing modules. Students progress through business economics, finance, marketing, and operations while simultaneously developing expertise in inbound marketing, outbound marketing, digital ads, social media marketing, brand management, and marketing analytics. The program culminates in strategic management and growth marketing courses.
There are 4 semesters in this course
Semester 1 covers Business Economics, Sustainability & Ethics, Financial Reporting & Corporate Finance, Organizational Behavior and Human Resources Management, and Quantitative Techniques for Business Decisions. Semester 2 includes Entrepreneurship, Marketing Management, advanced Quantitative Techniques, Inbound Marketing covering Content and Search Marketing, and Business Analytics & Artificial Intelligence. Semester 3 focuses on Business Research Methods, Operations Management, Data Visualisation, Outbound Marketing including Digital Ads and Social Media Marketing, Brand Management for E-Commerce, and Applied Learning. The final semester covers Strategic Management, Marketing Analytics, Digital Product Management, Growth Marketing, Cross Functional Elective, and Master Thesis completion.
1st Semester
2nd Semester
3rd Semester
4th Semester
Programme Length
2 years full-time online program with flexible scheduling options. Students can complete coursework at their own pace while meeting semester deadlines. The program structure allows working professionals to balance studies with career commitments through evening and weekend class options.
Tuition Fee
Semester fees of ₹60,000 with total program cost of ₹2,00,000. Additional charges include university registration fee of ₹2,500 and examination fee of ₹3,000 per year. Year-wise fee structure available at ₹1,10,000 per year.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Interactive online learning through cutting-edge LMS platform featuring micro-lessons, virtual laboratories, and TAP-R model implementation. Students engage in collaborative projects, live sessions with faculty, and peer-to-peer learning experiences. The platform supports multimedia content delivery and real-time assessment mechanisms with focus on digital marketing tools and platforms.
University Experience
Access to JAIN (Deemed-to-be University) resources including digital library, research databases, and alumni network. Students receive globally recognized degree equivalent to on-campus programs. Career advancement services powered by foundit partnership provide job placement assistance and professional development opportunities in digital marketing and e-commerce sectors.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation
#65
NIRF Overall Ranking 2024
#95
NIRF Engineering Ranking 2024
#77
NIRF Management Ranking 2024
Affiliation & Recognition
UGC
NAAC
NBA
ISO
Career services
The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation
30LPA
Highest Package BTech
21.60LPA
Highest Package MBA
54.27%
BTech Placement Rate
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 2,00,000 - 2,40,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.