Online MBA in Digital Marketing and E-Commerce

This comprehensive MBA program equips students with essential skills to navigate the intricacies of the digital landscape and thrive in the dynamic global market. Students master digital marketing strategies, e-commerce operations, and business management principles while gaining hands-on experience with industry-leading tools and platforms. The curriculum covers core business subjects alongside specialized digital marketing modules including social media marketing, SEO/SEM, marketing analytics, and brand management. Graduates emerge as capable digital marketing leaders ready to drive business growth in the ever-evolving digital era.

English

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 2,00,000

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Overview

This MBA program uniquely combines traditional business management with cutting-edge digital marketing and e-commerce expertise, preparing future leaders for the digital era. With 126 credit hours delivered through advanced LMS technology, students gain practical experience with industry tools like Google Ads, Facebook Ads, WordPress, HubSpot, and MailChimp while completing real-world projects and master thesis work.

Why Online MBA (Master of Business Administration)?

Choose this program to become proficient in the latest digital marketing strategies and tools while developing strong business acumen. Master important digital marketing platforms, network with industry professionals, and gain the ability to develop and implement effective digital marketing plans that drive business success in the competitive digital marketplace.

What does this course have to offer?

Key Highlights

126 program credits
2-year comprehensive curriculum
4 semester structure
60% increased employability
150K job openings for MBAs
Globally recognized degree

Who is this programme for?

Working professionals seeking digital marketing expertise
Business managers wanting e-commerce skills
Graduates with 50% minimum marks
Professionals in retail, advertising, technology firms
Individuals pursuing leadership roles in digital marketing

Minimum Eligibility

Graduation with minimum 50% marks
Age relaxation of 5% for SC/ST candidates
Final semester bachelor's students eligible
Minimum 3-year undergraduate program required
UGC recognized university degree mandatory

Who is the programme for?

The admission process is straightforward with online application and document verification. Academic structure spans 4 semesters over 2 years, totaling 126 credits. The program combines theoretical knowledge with practical application through projects, case studies, and a master thesis completed between semester 3 and 4.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum integrates core business subjects with specialized digital marketing modules. Students progress through business economics, finance, marketing, and operations while simultaneously developing expertise in inbound marketing, outbound marketing, digital ads, social media marketing, brand management, and marketing analytics. The program culminates in strategic management and growth marketing courses.

There are 4 semesters in this course

Semester 1 covers Business Economics, Sustainability & Ethics, Financial Reporting & Corporate Finance, Organizational Behavior and Human Resources Management, and Quantitative Techniques for Business Decisions. Semester 2 includes Entrepreneurship, Marketing Management, advanced Quantitative Techniques, Inbound Marketing covering Content and Search Marketing, and Business Analytics & Artificial Intelligence. Semester 3 focuses on Business Research Methods, Operations Management, Data Visualisation, Outbound Marketing including Digital Ads and Social Media Marketing, Brand Management for E-Commerce, and Applied Learning. The final semester covers Strategic Management, Marketing Analytics, Digital Product Management, Growth Marketing, Cross Functional Elective, and Master Thesis completion.

1st Semester

2nd Semester

3rd Semester

4th Semester

Programme Length

2 years full-time online program with flexible scheduling options. Students can complete coursework at their own pace while meeting semester deadlines. The program structure allows working professionals to balance studies with career commitments through evening and weekend class options.

Tuition Fee

Semester-wise fee structure of ₹60,000 per semester totaling ₹2,00,000 for the complete program. Additional costs include one-time university registration fee of ₹2,500 and annual examination fee of ₹3,000. EMI options and financial assistance available through partner organizations.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Interactive online learning through cutting-edge LMS platform featuring micro-lessons, virtual laboratories, and TAP-R model implementation. Students engage in collaborative projects, live sessions with faculty, and peer-to-peer learning experiences. The platform supports multimedia content delivery and real-time assessment mechanisms with focus on digital marketing tools and platforms.

University Experience

Access to JAIN (Deemed-to-be University) resources including digital library, research databases, and alumni network. Students receive globally recognized degree equivalent to on-campus programs. Career advancement services powered by foundit partnership provide job placement assistance and professional development opportunities in digital marketing and e-commerce sectors.

About the University

Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation

#65

NIRF Overall Ranking 2024

#95

NIRF Engineering Ranking 2024

#77

NIRF Management Ranking 2024

Affiliation & Recognition

UGC

NAAC

NBA

ISO

Career services

The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation

30LPA

Highest Package BTech

21.60LPA

Highest Package MBA

54.27%

BTech Placement Rate

Top Recruiters

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 2,00,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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