Online MBA in AI-Driven Marketing

This cutting-edge MBA program is designed to teach how marketing works now and next, combining AI expertise with strategic marketing knowledge. Students master AI tools for digital, content, and performance marketing through 50+ real-world AI deployments and projects. The curriculum integrates core business subjects with specialized AI-driven marketing modules including agentic AI, marketing automation, customer behavior prediction, and generative campaigns. Graduates emerge as AI-first marketing leaders ready to build intelligent business systems and lead marketing transformation across agencies, startups, and global brands.

English

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 3,00,000

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Overview

This innovative MBA program uniquely combines artificial intelligence with strategic marketing expertise, preparing future leaders for AI-first marketing environments. With 90 credit hours delivered through weekend classes and hands-on labs, students gain 2 years of practical AI experience through 50+ real-world AI deployments while building 30+ AI-powered marketing tools from recommendation engines to campaign dashboards.

Why Online MBA (Master of Business Administration)?

Choose this program to master how marketing works now and next through 50+ real-world AI deployments across branding, campaigns, customer experience, and growth. Graduate with 2 years of hands-on AI experience building and scaling intelligent business systems through no-code agentic AI labs, positioning you for roles that blend creativity with AI execution in agencies, startups, and global brands.

What does this course have to offer?

Key Highlights

90 program credits
2-year part-time program
4 semester structure
Few seats left
100% online with weekend classes
50+ AI projects in branding, campaigns, CX & growth
80% of CMOs say AI is critical to personalization
23% projected growth in AI in Marketing through 2030
400K+ new roles emerging in digital marketing and analytics

Who is this programme for?

Marketers seeking AI expertise
Brand builders wanting AI-driven strategies
Digital strategists pursuing advanced skills
Entrepreneurs passionate about AI marketing
Professionals wanting to redefine customer experience and brand growth

Minimum Eligibility

Graduation with minimum 50% marks
Age relaxation of 5% for SC/ST candidates
Final semester bachelor's students eligible
Minimum 3-year undergraduate program required
UGC recognized university degree mandatory

Who is the programme for?

The admission process is straightforward with online application and document verification. Academic structure spans 4 semesters over 2 years, totaling 90 credits. The program combines theoretical knowledge with practical application through 50+ AI projects, hands-on labs, and a capstone project completed between semester 3 and 4.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum integrates core business subjects with specialized AI-driven marketing modules. Students progress through AI for business problem solving, managerial economics, marketing principles with generative AI, and organizational behavior while simultaneously developing expertise in agentic AI, data analytics, customer behavior prediction, generative campaigns, marketing automation, and performance marketing. The program includes cutting-edge courses in emerging technologies and responsible AI.

There are 4 semesters in this course

Semester 1 covers AI for Business Problem Solving with No-Code Labs, Managerial Economics in the Age of AI, Financial & Management Accounting with AI Tools, Marketing Principles with Generative AI, and Organizational Behavior & People Analytics. Semester 2 includes Agentic AI to Build Business Agents, Data Analytics & Visualization, Operations & Supply Chain with AI Automation, Strategic Management in the AI Era, and Ethics, Governance & Responsible AI. Semester 3 focuses on AI-Powered Digital Transformation & Innovation, Design Thinking & Product Development with AI, AI for Decision Making Tools & Frameworks, Customer Behavior Prediction & Segmentation, Generative Campaigns covering Content Design & Copy, Open Elective, and Domain Integration Project. The final semester covers Leadership & Change Management in the Age of AI, Martech Tools & Marketing Automation, AI for Performance Marketing & Attribution, Community Influencer & CX Strategy with AI, Emerging Tech in Business, and Capstone Project.

1st Semester

2nd Semester

3rd Semester

4th Semester

Programme Length

2 years part-time online program with weekend classes format. Students can complete coursework while maintaining their careers through flexible scheduling. The program structure allows working professionals to balance studies with career commitments through weekend sessions and project-based learning.

Tuition Fee

Semester-wise fee structure of ₹75,000 per semester totaling ₹3,00,000 for the complete program. Additional costs include one-time university registration fee of ₹2,500 and annual examination fee of ₹3,000. Premium pricing reflects the specialized AI-focused curriculum and hands-on project experience.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Interactive online learning through cutting-edge LMS platform featuring micro-lessons, virtual laboratories, and TAP-R model implementation. Students engage in live labs, project-based learning, and no-code agentic AI labs. The platform supports hands-on AI tool building and real-world deployment experience with strong focus on applied AI marketing innovation.

University Experience

Access to JAIN (Deemed-to-be University) resources including digital library, research databases, and alumni network. Students receive UGC-entitled degree from JAIN (NAAC A++) equivalent to on-campus programs. Career advancement services powered by foundit partnership provide job placement assistance for emerging AI marketing roles.

About the University

Established in 1990 as Sri Mahaveer Jain College, JAIN (Deemed-to-be University) received deemed university status in 2008. Located in Bangalore, the Silicon Valley of India, it operates across 10 thriving campuses. The university offers comprehensive education through six faculties: Commerce, Creative Arts & Design, Engineering and Technology, Management, Humanities & Social Sciences, and Sciences. Known for its emphasis on education, entrepreneurship, research, and sports, JAIN has established itself as a hub for learning with state-of-the-art facilities and centers that inspire innovation

#65

NIRF Overall Ranking 2024

#95

NIRF Engineering Ranking 2024

#77

NIRF Management Ranking 2024

Affiliation & Recognition

UGC

NAAC

NBA

ISO

Career services

The university maintains a comprehensive career development ecosystem through its Student Career Advisory and Placement Support Team. Working in association with the International Institute of Global Studies (IIGS), they provide mandatory Campus Recruitment Leadership Training Programs for all placement-seeking students. The career services include specialized training sessions, workshops, and internship opportunities to enhance employability. The placement cell facilitates interactions with industry leaders, entrepreneurs, and policy makers, while also organizing guest lectures and alumni interactions. Students receive training in personality development, aptitude testing, and interview preparation

30LPA

Highest Package BTech

21.60LPA

Highest Package MBA

54.27%

BTech Placement Rate

Top Recruiters

Course Start Date:
Applications are open
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 3,00,000

Add to compare

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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