MBA-90 ECT specialisations in Digital Marketing

The Master of Business Administration-90 ECTS is a dual degree program that combines online learning from India's premier management school IMT Ghaziabad with on-campus education at the International School of Management in Germany. This 19-month program begins with 7 months of online study for the Professional General Management Program, followed by 12 months on-campus in Germany (Munich or Berlin). Designed for working professionals with at least 2 years of experience, this program offers specializations in Business Intelligence/Data Analytics, General Management, and Digital Marketing. Students benefit from significant cost savings compared to studying the full degree in Germany, while gaining eligibility for up to 18 months of post-study work visa. The program features online sessions, live lectures, doubt resolution, and career-essential soft skills training.

English

Not specified

Course Start Date:
30th Apr'2025
Applications Deadline:
Jun'2026
Duration:
18 Months

₹ 31,46,173

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Overview

The Master of Business Administration-90 ECTS is a dual degree program combining the best of online and on-campus education. In the first 7 months, students complete the Professional General Management Program online with IMT Ghaziabad, one of India's premier management schools ranked fourth among top business schools in India (QS Executive MBA Rankings 2024). The remaining 12 months are spent on-campus at the International School of Management in Germany (Munich or Berlin campus), which is among the top 5% business schools worldwide with AACSB accreditation. This program offers three specializations: Business Intelligence/Data Analytics, General Management, and Digital Marketing. Designed for working professionals with at least 2 years of experience, the program enables substantial savings while providing an international education and career opportunities in Germany.

Why Technology?

The MBA-90 ECTS program offers multiple advantages over traditional international MBA programs. Students save up to INR 10 lakhs compared to studying the full degree in Germany while gaining eligibility for up to 18 months of post-study work visa. The program combines the prestigious faculty of IMT Ghaziabad with the international exposure of studying in Germany. With an average post-graduation salary of INR 51 lakhs in Germany, graduates can expect excellent career opportunities. The program includes a 20% exclusive scholarship for upGrad learners at ISM Germany. Students benefit from online sessions, live lectures, doubt resolution, career-essential soft skills training, and built-in IELTS preparation. ISM Germany is among the top 5% business schools worldwide with AACSB accreditation, offering a personal learning atmosphere and extensive industry connections.

What does this course have to offer?

Key Highlights

Significant savings of up to INR 10 Lakhs compared to studying full degree in Germany
Eligible for up to 18 months PGWP/Post Study Work visa application after graduation
Average salary in Germany after completion: INR 51 Lakhs
AACSB accreditation placing ISM among Top 5% Business Schools worldwide
One of the best private German universities (CHE Ranking 2023)
Combination of online sessions and live lectures
Career Essential Soft Skills Program
Timely doubt resolution
In-built IELTS preparation
Exclusive 20% discount on ISM tuition fees

Who is this programme for?

Working professionals with minimum 2 years experience
Professionals looking to advance their career in management
Individuals seeking international exposure and career opportunities
Professionals interested in Business Intelligence/Data Analytics
Professionals interested in Digital Marketing
Professionals interested in General Management
Candidates looking for cost-effective international education

Minimum Eligibility

Bachelor's degree* with minimum of 50% and above marks are eligible to apply*
Minimum 2 years of work experience is required after completion of graduation
Bachelor's degree awarding university/institute should be H+
TOEFL iBT(not home edition) >= 80 or IELTS score >= 6.0

Who is the programme for?

The admission process consists of three key steps. First, applicants must submit their application and required documents through upGrad. The documentation includes marksheets, graduation degree and transcript, identity proof, passport photos, updated CV, letter of motivation, language proficiency scorecard, and work experience letter. Next, the admissions committee reviews the profile, and qualifying candidates receive an offer letter. Finally, successful applicants make a block payment of INR 25,000 to reserve their seat and gain immediate access to prep content. For IMT Ghaziabad, applicants need a bachelor's degree with minimum 50% marks (except general BA/B.Sc. degrees without specialization) and minimum 2 years of work experience. For ISM Germany, applicants must complete the Professional General Management Program from IMT Ghaziabad with 67% and above marks. Students with less than 67% marks must pass an admission test consisting of a case study and interview. TOEFL iBT (not home edition) >= 80 or IELTS score >= 6.0 is required for the German component.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is designed to provide comprehensive management education across both online and on-campus components. During the 7-month online program with IMT Ghaziabad, students cover key business fundamentals through the Professional General Management Program. The curriculum includes Marketing Management, Business Communication, Accounting & Finance, Business Economics, Organizational Behavior, HR Management and Legal aspects, Sales & Distribution, and Operations and Supply Chain. After completing the online component, students transition to the International School of Management in Germany for a 12-month on-campus program. Here, they specialize in one of three areas: Business Intelligence/Data Analytics, General Management, or Digital Marketing. The program culminates with a thesis, preparing students for leadership roles in international business environments. The teaching methodology combines theoretical knowledge with practical applications through case studies and industry exposure.

There are 3 semesters in this course

The MBA-90 ECTS program is structured in two distinct phases. The first phase is the 7-month online Professional General Management Program delivered by IMT Ghaziabad. This component covers essential business fundamentals including Marketing Management, Business Communication, Accounting & Finance, Business Economics, Organizational Behavior, HR Management, Legal aspects, Sales & Distribution, and Operations and Supply Chain. The second phase is the 12-month on-campus program at the International School of Management in Germany (Munich or Berlin campus). During this phase, students specialize in one of three areas: Business Intelligence/Data Analytics, General Management, or Digital Marketing. The program concludes with a thesis component. Throughout both phases, students benefit from a mix of theoretical knowledge and practical applications, with case studies and exposure to industry practices.

Professional General Management Program

7 Months to complete

Master of Business Administration-90 ECTS

1 Years to complete

Digital Marketing

Programme Length

The Master of Business Administration-90 ECTS is a 19-month program divided into two components: 7 months of online study with IMT Ghaziabad and 12 months of on-campus study at the International School of Management in Germany. The online component requires a time commitment of 12-15 hours per week, while the on-campus component in Germany is full-time with an appropriate workload. The program offers flexibility in the online phase while providing the full immersive experience during the on-campus component.

Tuition Fee

The total tuition fee for the program consists of two components. The online Professional General Management Program with IMT Ghaziabad costs INR 4,50,000. The on-campus program at International School of Management, Germany costs approximately Euro 16,620 (approximately INR 14,95,800) including the thesis fee. This includes a 20% exclusive scholarship for upGrad learners. Additionally, students need to budget for living costs in Germany, which are approximately Euro 11,904 per annum (approximately INR 10,71,360). Payment options include EMI facilities with various banking partners offering no-cost EMI for up to 12 months with a minimum transaction of INR 50,000. Multiple credit cards can be used for payments, and international students can pay using credit cards and convert to EMI through their respective banks.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The learning experience combines the best of online and on-campus education. During the online phase with IMT Ghaziabad, students engage with interactive lectures from industry leaders and renowned faculty. Regular Q&A sessions with faculty help clarify conceptual doubts, and a peer-to-peer discussion forum enables students to get answers to their queries within a day. The program requires a time commitment of 12-15 hours per week during the online phase. Once students reach Germany, they experience face-to-face learning from professors at the International School of Management. The teaching methodology emphasizes a personal learning atmosphere with practical orientation, combining professional skills development with soft skills training. Small study groups focus on interdisciplinary, practically oriented content and case studies. The program is designed to prepare students for leadership roles in international business environments.

University Experience

The university experience at International School of Management, Germany offers a rich international environment across seven campuses in major German cities (Munich, Dortmund, Cologne, Frankfurt, Stuttgart, Hamburg, and Berlin). Founded in 1990, ISM is one of Germany's leading private business schools with AACSB accreditation, placing it among the top 5% of business schools worldwide. The university features a diverse student body with 3850 students from 84 nationalities, with 30% being international students. ISM is known for its personal learning atmosphere with a professor-to-student ratio of 1:7, allowing for individualized attention. The university maintains a network of 190 partner universities for international exposure and brings in lecturers from the business world to provide industry insights. All study programs are recognized by the quality of the Accreditation Council and the Foundation for International Business Administration (FIBAA). Students benefit from a practice-oriented education with exciting practical projects and internships, preparing them for successful international careers.

About the University

The International School of Management (ISM) is a globally recognized private business school offering innovative programs tailored to meet the needs of international business communities. Established in 1980, ISM has campuses in Paris, France, and New York City, along with partnerships with prestigious institutions worldwide, including St. John's University (USA), Fudan University (China), Amity University (India), and The University of Cape Town (South Africa). ISM specializes in executive education and awards degrees such as the International MBA (IMBA), DBA, and PhD in International Business Management. Known for its flexible, learner-centered approach, ISM integrates practical experience with academic rigor. It emphasizes global perspectives, allowing students to study across multiple continents and benefit from its diverse alumni network spanning over 130 nationalities.

#18

Ranked for DBA programs in the 2024

500

Total Enrollment

Affiliation & Recognition

AACSB

IACBE

Member of PRME (UN Global Compact Initiative)l

Career services

The Career Center at ISM provides personalized career support designed to empower students and alumni to achieve their professional goals. Services include application coaching, career advice tailored to international students, workshops on industry trends, guest lectures by business leaders, and networking events such as ISM Career Day. Students gain access to an exclusive company database and alumni network that facilitates connections with top organizations worldwide. ISM emphasizes internships and practical learning opportunities through collaborations with over 8,000 companies globally. Its internship database offers insights into real-world experiences shared by previous interns. For international students specifically, ISM provides dedicated guidance to help them navigate global job markets successfully. The Career Center also organizes company excursions and workshops that expose students to recruitment processes early in their studies.

90%

Employability Rate

8,000+

Number of Corporate Partnerships

Top Recruiters

Course Start Date:
30th Apr'2025
Applications Deadline:
Jun'2026
Duration:
18 Months

₹ 31,46,173

Add to compare

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Frequently asked questions

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What is the Master of Business Administration-90 ECTS with upGrad?