This program is designed for working professionals aspiring to middle management roles who wish to undergo structured learning in management concepts. It provides exposure to essential building blocks and core subjects typically addressed in post-graduate management programs, equipping participants to apply management theory in their work. The curriculum covers traditional domains like marketing, finance, strategy, operations, and HR, complemented with emerging themes like digitization and industry 4.0, plus integrative themes such as leadership and sustainability. The program includes online learning and a 3-day campus immersion at IIM Kozhikode, providing participants with a high-intensity classroom experience.

IIM Kozhikode's General Management Programme offers several unique advantages, including a certificate from a top-ranked institution (ranked #3 in India by NIRF Rankings 2024), executive alumni status, and a 3-day in-campus immersion. The program provides comprehensive coverage of both traditional management domains and emerging business themes, delivered by expert faculty. The curriculum includes hands-on experience through an integrative analytical group project and exposure to entrepreneurial perspectives. The campus immersion module gives participants the opportunity to experience the unique environment of one of India's most iconic management campuses while building valuable professional networks.