Advanced Marketing Strategy & Analytics - IIM Kozhikode

This advanced program combines theoretical marketing concepts with practical analytics skills, enabling professionals to make data-driven marketing decisions. Through case studies, simulations, and projects, participants learn to analyze consumer data and develop effective marketing strategies.

4.9

Instructors:

Prof. Atanu Adhikari

Shovan Chowdhury

English

Course Start Date:
13th January, 2024
Applications Deadline:
31st December 2023
Duration:
10-10 Months

₹ 1,89,000

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Overview

The Advanced Marketing Strategy & Analytics programme from IIM Kozhikode combines theoretical and practical aspects of marketing strategy and analytics. It equips professionals with skills to analyze consumer data and make informed marketing decisions.

Why Online MBA (Master of Business Administration)?

The program offers IIM Kozhikode Executive Alumni status, hands-on learning through real-life case studies, marketing strategy simulation, and capstone projects. The curriculum balances strategic marketing concepts with advanced analytics techniques.

What does this course have to offer?

Key Highlights

Interactive learning platform
Real-life case studies
Marketing strategy simulation
Capstone projects
IIM Kozhikode certification
Executive Alumni status
Hands-on data analysis

Who is this programme for?

Mid to senior-level marketing professionals
Sales managers
Marketing analytics professionals
Professionals with 5+ years experience
Decision-makers in marketing roles

Minimum Eligibility

Bachelor's Degree (10+2+3 or 10+2+4)/Diploma
Minimum 5 years work experience
75% minimum attendance required
Final selection by IIM Kozhikode

Who is the programme for?

Admission is based on candidate credentials and meeting eligibility criteria. Final selection is done by IIM Kozhikode. Requires bachelor's degree and minimum 5 years work experience.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is divided into two main modules: Strategic Marketing and Marketing Analytics. The Strategic Marketing module covers fundamentals through to advanced concepts, while the Marketing Analytics module focuses on data analysis and practical applications.

There are 2 semesters in this course

The program curriculum combines theoretical frameworks with practical applications across two major modules. The Strategic Marketing module covers areas from basic concepts to advanced strategy development. The Marketing Analytics module provides hands-on experience with various analytical tools and techniques. Both modules culminate in capstone projects.

Strategic Marketing Module

Marketing Analytics Module

Programme Length

The program duration is 10 months with regular weekend classes delivered through an interactive learning platform.

Tuition Fee

The total program fee is ₹189,000 plus applicable taxes, with flexible installment options available. The fee includes all learning materials and access to the online learning platform.

Fee Structure

Payment options

Learning Experience

The program uses a state-of-the-art Interactive Learning platform with Direct-to-Device delivery. Classes combine lectures, case studies, simulations, and hands-on analytics practice.

University Experience

IIM Kozhikode provides a comprehensive virtual learning environment with interactive sessions, real-time faculty interactions, and collaborative projects. Students gain access to digital resources and the prestigious IIM-K network.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
13th January, 2024
Applications Deadline:
31st December 2023
Duration:
10-10 Months

₹ 1,89,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Atanu Adhikari

Professor – Marketing IIM Kozhikode

Prof. Atanu Adhikari earned his bachelor’s degree in engineering, an MBA (Gold Medallist), and a Ph.D. in Marketing Management. Prof. Adhikari was a visiting researcher at Whitman School of Management, Syracuse University, USA.

Shovan Chowdhury

Professor, Quantitative Methods and Operations Management at Indian Institute of Management Kozhikode

Shovan Chowdhury is a professor in the area of Quantitative Methods and Operations Management at Indian Institute of Management Kozhikode, Kerala, India. He has over twenty years of experience in teaching, research, training and consulting.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.9 course rating

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Atanu Adhikari

Professor – Marketing IIM Kozhikode

Shovan Chowdhury

Professor, Quantitative Methods and Operations Management at Indian Institute of Management Kozhikode

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the eligibility criteria?

How are classes conducted?

What is the fee structure?