IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) is unlike any other Communications programme. Going way beyond the commonly held perceptions of Communication, the programme presents new paradigms of leadership communication, bringing in concepts from a diverse set of disciplines and unveiling powerful tools and practices, including manoeuvres that can act as game changers in complex business scenarios. The programme equips participants to use Communication as a remarkably efficient strategic tool in the achievement of personal and organizational goals.
Instructors:

Prof. Nandita Roy

Prof. Pragyan Rath
English
Not specified

Duration:
6 Months
₹ 3,20,000
Overview
A large part of leadership is effective communication. Yet, it doesn't always get the kind of focused attention it deserves, probably because "communication" is often comprehended only at a superficial level (fluency, reading, writing, etc.). Leadership Communication goes much beyond the 'what' and 'how' steps of usual communication. It needs a very specialized understanding of the strategic core of Communication, seen and perceived in the context of ever evolving business, technology and cultural landscapes.When used strategically with a deep understanding of all its dimensions, leadership communication can move mountains! IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders is unlike any other Communications programme. Going way beyond the commonly held perceptions of Communication, the programme presents new paradigms of leadership communication, bringing in concepts from a diverse set of disciplines and unveiling powerful tools and practices, including manoeuvres that can act as game changers in complex business scenarios.
Why Law?
IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) is unlike any other Communications programme. Going way beyond the commonly held perceptions of Communication, the programme presents new paradigms of leadership communication, bringing in concepts from a diverse set of disciplines and unveiling powerful tools and practices, including manoeuvres that can act as game changers in complex business scenarios.The programme equips participants to understand the strategic core of communication and its multidimensional potential. It explores Leadership Communication through diverse disciplines such as Gamification, Data Storytelling, New Media Technologies, Agility and Contemporaneity. Participants learn to build trust and influence through communication in leadership roles and study essential communication frameworks to navigate complex business environments through critical thinking and adaptability. The programme also offers a neo-classical approach to Communication Analytics and helps participants understand the Argumentation/Persuasion theory of behavioral economics as communication converters. The curriculum covers critical aspects like Sales Pitch through Impactful Argumentation, Public Speaking, Leveraging Digital Communication, Inter-Cultural Business Communication, Data Presentations, Conflict Resolution and Negotiation, Storytelling in the Digital Era, Communication Analytics, and Communicating With(out) AI. The Indian Institute of Management Calcutta (IIMC) is the first triple accredited management school from India and one amongst 86 such business schools globally to have accreditation from Association to Advance Collegiate Schools of Business (AACSB), EFMD Quality Improvement System (EQUIS) and Association of MBAs (AMBA). It has been ranked 1st in NIRF India Rankings 2023, 35th in Financial Times Executive Education (Combined) Rankings 2023, and 53rd in QS Global MBA Rankings 2024.
What does this course have to offer?
Key Highlights
Learn the strategic side of communication with IIM Calcutta
Understand the strategic core of communication and its multidimensional potential
Explore Leadership Communication through diverse disciplines
Build trust and influence through communication in leadership roles
Study essential communication frameworks to navigate complex business environments
Adopt a neo-classical approach to Communication Analytics
Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
Who is this programme for?
The programme will greatly benefit corporate leaders as well as those desirous of assuming higher leadership positions in the near future. Those in the following roles will particularly find this programme immensely beneficial: CEOs, Directors, CXOs, Function/Department Heads, Senior Sales Professionals, Defence Leadership, Corporate Communications Professionals, Marketing Communications Professionals, Management Consultants, Team Leaders.
Minimum Eligibility
8+ years of work experience
Successful completion of the application process
Selection by the admission committee

Duration:
6 Months
₹ 3,20,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.