The Professional Certificate in Product Management from IIT Roorkee's CEC is a comprehensive 5-month program designed for young professionals entering product management. Through live online sessions, industry expert guidance, and a unique campus immersion experience, students master the complete product lifecycle from development to deployment.
4.7
Instructors:
English

Course Start Date:
Coming Soon
Application Deadline:
8th Sep, 2025
Duration:
5 Months
₹ 1,52,000
₹ 99,000
Overview
The Professional Certificate in Product Management by CEC, IIT Roorkee is specifically designed for professionals seeking to build expertise in modern product management. The program combines theoretical knowledge with practical applications through case studies, simulations, and real-world projects. Students benefit from IIT Roorkee's academic excellence and industry connections.
Why Management?
This program offers unique advantages including IIT Roorkee certification, Harvard Business School case studies, live faculty interactions, and a 3-day campus immersion. The curriculum is designed to meet industry demands with hands-on experience in product development.
What does this course have to offer?
Key Highlights
Industry-aligned curriculum with HBS case studies
Live interactive sessions with IIT faculty
3-day campus immersion opportunity
Hands-on product development experience
Access to industry tools and frameworks
Placement assistance and career support
Who is this programme for?
Marketing and Sales Professionals
Project Management Professionals
Business Analysts
Technology Managers
Finance Professionals
Early Career Professionals
Minimum Eligibility
Bachelor's Degree with 50% aggregate marks
Diploma (10+2+3) or equivalent
No programming knowledge required
Access to computer and stable internet
Who is the programme for?
Candidates must hold a bachelor's degree or diploma with minimum 50% aggregate marks. The selection process includes profile review and pre-admission interview. The program follows a structured curriculum delivered through weekend sessions.
Important Information
Selection process
How to apply?
Curriculum
The curriculum covers six comprehensive modules: Marketing Strategy and Product Management, Product Understanding and Development, Ideation and Prototyping, Business Models and Product Delivery, Product Launch and Sales Strategies, and Product Analytics and Marketing.
There are 7 semesters in this course
The program's curriculum is structured around practical product management concepts. Core modules include marketing strategy, product development, ideation techniques, business modeling, and analytics. Students engage with real-world case studies and develop actual products during the course.
Marketing Strategy and Product Management
5 Months to complete
Product Understanding and Development
Ideation and Prototyping
Business Models and Product Delivery
Product Launch and Sales Strategies
Product Analytics and Marketing
Career Development and Interview Preparation
Programme Length
The program spans 5 months with weekend classes (Saturday and Sunday) featuring live online sessions. The flexible schedule allows working professionals to balance their career with learning.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor at DoMS, IIT Roorkee
Professor Sourabh Arora, currently serving as an Assistant Professor at DoMS, IIT Roorkee, after holding a similar position at XLRI Jamshedpur, combines his academic credentials of a PhD from IIT Kharagpur and an MBA in Marketing from University School of Management, Kurukshetra University, to pursue research interests focused on modern retail phenomena including Consumer Behaviour, Showrooming, Webrooming, and Multi-channel Shopping dynamics.
Assistant Professor of Marketing
Dr. Kalpak Kulkarni, an Assistant Professor of Marketing at IIT Roorkee's Department of Management Studies, brings specialized expertise in digital and social media marketing training, backed by a Ph.D. from IIT Bombay's Shailesh J. Mehta School of Management, where his research focuses on consumer evaluation of new-age media and communication formats, particularly in digital and social media marketing domains, with his research contributions providing critical insights into viral advertisements and moment marketing campaigns in the digital landscape, while his expertise in digital marketing strategies and consumer behaviour analysis serves as a valuable resource for professionals and scholars, enabling them through his training programs to master the latest industry insights, strategies, and best practices in digital and social media marketing, ultimately helping participants navigate digital platforms effectively, leverage viral marketing techniques, and create impactful campaigns that connect with their target audiences.
Tuition Fee
The total program fee is ₹99,000 inclusive of all taxes, structured with a registration fee of ₹10,000 followed by two installments of ₹45,000 and ₹44,000. The fee includes access to all course materials, KPMG expert-led sessions, project mentorship, certification, and 6 months of IIMJobs Pro membership. Payment plans are designed to accommodate working professionals with flexible installment options.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Students experience a blend of theoretical and practical learning through live online sessions, case studies, and hands-on projects. The program includes interactive sessions with IIT faculty, peer discussions, and real-world applications.
University Experience
The program offers a unique campus immersion experience at IIT Roorkee, providing networking opportunities with faculty and industry experts. Students gain access to campus resources and become part of IIT Roorkee's prestigious alumni network.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Loading alumni...
About the University

Established in 1847, IIT Roorkee is one of the oldest engineering institutions in India and was designated as an Indian Institute of Technology in 2001. Located in Roorkee, Uttarakhand, it is recognized for its academic excellence and research contributions in engineering, science, and technology. IIT Roorkee offers a variety of undergraduate, postgraduate, and doctoral programs across multiple disciplines.
6
NIRF Ranking (2024)
335
QS World University Ranking (2024)
23
Number of academic departments
Affiliation & Recognition
Ministry of Education, Government of India
National Board of Accreditation (NBA)
International Association of Universities
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Advanced Wireless Communication at IIT Roorkee"
Abhay Kumar Sah is an Assistant Professor at IIT Roorkee, specializing in advanced wireless communication. He teaches the course "Foundations of Advanced Wireless Communication," which covers essential concepts, techniques, and algorithms necessary for understanding and designing modern wireless communication systems. The course includes topics such as multi-antenna systems, MIMO (Multiple Input Multiple Output), massive MIMO for 5G, and various multiple access techniques like OFDM (Orthogonal Frequency Division Multiplexing) and NOMA (Non-Orthogonal Multiple Access).
Expert in Optimization and Mathematics
Dr. S. K. Gupta is currently an Associate Professor in the Department of Mathematics at IIT Roorkee, specializing in areas such as Support Vector Machines, Fuzzy Optimization, and Mathematical Programming, which encompasses duality theory, non-smooth and non-convex optimization, vector optimization, and variational inequalities. He earned his Ph.D. in Optimization Theory from IIT Roorkee in 2008. Throughout his career, Dr. Gupta has received several accolades, including the "Outstanding Teacher Award" at IIT Roorkee in 2018 and the "Best Teacher Award" at IIT Patna in 2010. He was also a gold medalist in MSc (Applied Mathematics) from IIT Roorkee in 2002. Having guided six PhD theses, he is currently supervising five more. Dr. Gupta has published over 55 research articles in reputable international journals and is an active member of the Operational Research Society of India, as well as a contributor to the Working Group on Generalized Convexity.
Career services
The Placement and Internship Cell at IIT Roorkee provides comprehensive support for students' career development. Services include career counseling, resume workshops, job fairs, and networking events with industry professionals. The cell also facilitates internships and co-op opportunities to enhance practical experience.
95%
Placement rate
₹12 LPA
Average salary offered to graduates
200+
Number of recruiters visiting annually

Course Start Date:
Coming Soon
Application Deadline:
8th Sep, 2025
Duration:
5 Months
₹ 1,52,000
₹ 99,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.