Professional Certificate in Digital Marketing and MarTech
Excel in Digital Marketing with IIT Roorkee's comprehensive 4.5-month program. Learn from expert faculty through live online sessions covering social media, SEO, content marketing and MarTech tools. Gain practical skills through real-world projects and case studies.
4.8
Instructors:
English
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
4.5 Months
₹ 1,60,000
Overview
The Professional Certificate in Digital Marketing and MarTech from IIT Roorkee offers comprehensive training in modern digital marketing. This 4.5-month program combines theoretical knowledge with practical applications through live online classes, case studies, and projects. Students learn from IIT faculty and industry experts while gaining hands-on experience with the latest digital marketing tools and technologies.
Why Marketing?
The program stands out for its industry-aligned curriculum designed by IIT Roorkee faculty and digital marketing experts. Students benefit from live online training, hands-on projects, and placement support. The certification from IIT Roorkee adds significant value to professional credentials.
What does this course have to offer?
Key Highlights
Live training by IIT faculty
Industry-oriented curriculum
Real-world projects and case studies
Career support services
Certification from IIT Roorkee
Access to premium job portal
Who is this programme for?
Digital marketing professionals
Marketing managers
Entrepreneurs
Business owners
Career switchers
Minimum Eligibility
Bachelor's degree in Computer Science/Engineering/Math/Statistics/Economics
Minimum 50% marks in graduation
Prior understanding of ML concepts preferred
Who is the programme for?
The program follows a structured admission process with emphasis on professional background and aptitude. The curriculum is delivered through weekend sessions combining theoretical concepts with practical applications. Students must maintain 80% attendance and score minimum 50% in assessments for successful completion.
Important Information
Selection process
How to apply?
Curriculum
The curriculum covers essential digital marketing domains including SEO, social media, content marketing, email campaigns, analytics, and MarTech tools. The program incorporates real-world case studies, hands-on projects, and industry applications to ensure practical learning.
There are 12 semesters in this course
The program comprises 12 comprehensive modules covering marketing fundamentals, digital marketing strategies, SEO, content marketing, social media, email marketing, analytics, and e-commerce. Each module combines theoretical concepts with practical applications through case studies and hands-on exercises. The curriculum emphasizes real-world applications and industry best practices.
Introduction to Marketing
1 Weeks to complete
Digital Marketing Perspective
1 Weeks to complete
Understanding the Digital Customer
1 Weeks to complete
Website Design
1 Weeks to complete
Search Engine Marketing: SEO and Paid
3 Weeks to complete
Content Marketing
1 Weeks to complete
Email Marketing
1 Weeks to complete
Social Mobile and Influencer Marketing
3 Weeks to complete
Media Planning and Buying
1 Weeks to complete
E-commerce and Affiliate Marketing
1 Weeks to complete
Analytics for Digital Marketers
1 Weeks to complete
Digital Marketing Strategy and Planning
1 Weeks to complete
Programme Length
4.5 months program duration with weekend classes (Saturday and Sunday) designed for working professionals
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor at DoMS, IIT Roorkee
Professor Sourabh Arora, currently serving as an Assistant Professor at DoMS, IIT Roorkee, after holding a similar position at XLRI Jamshedpur, combines his academic credentials of a PhD from IIT Kharagpur and an MBA in Marketing from University School of Management, Kurukshetra University, to pursue research interests focused on modern retail phenomena including Consumer Behaviour, Showrooming, Webrooming, and Multi-channel Shopping dynamics.
Assistant Professor of Marketing
Dr. Kalpak Kulkarni, an Assistant Professor of Marketing at IIT Roorkee's Department of Management Studies, brings specialized expertise in digital and social media marketing training, backed by a Ph.D. from IIT Bombay's Shailesh J. Mehta School of Management, where his research focuses on consumer evaluation of new-age media and communication formats, particularly in digital and social media marketing domains, with his research contributions providing critical insights into viral advertisements and moment marketing campaigns in the digital landscape, while his expertise in digital marketing strategies and consumer behaviour analysis serves as a valuable resource for professionals and scholars, enabling them through his training programs to master the latest industry insights, strategies, and best practices in digital and social media marketing, ultimately helping participants navigate digital platforms effectively, leverage viral marketing techniques, and create impactful campaigns that connect with their target audiences.
Tuition Fee
The Professional Certificate in Digital Marketing and MarTech by IIT Roorkee has a total program fee of ₹1,60,000 plus GST, structured in four convenient installments designed for working professionals. The payment schedule includes a registration fee of ₹20,000 plus GST (which includes a non-refundable application fee of ₹3,000 plus GST) at enrollment, followed by three installments of ₹55,000 plus GST on Day 0 (program start), ₹45,000 plus GST on Day 30, and ₹40,000 plus GST as per schedule. This comprehensive fee covers a 4.5-month program with live online training, expert faculty from IIT Roorkee, industry-oriented curriculum covering SEO, social media, content marketing, email campaigns, analytics and MarTech tools, real-world projects and case studies, campus immersion experience, career support services including resume building and interview preparation, and prestigious IIT Roorkee certification. The program offers flexible payment options including one-time full payment, installment plans, and EMI options through credit/debit cards and net banking. Merit-based and experience-based scholarships are available for eligible candidates, with details accessible through program advisors. With eligibility requirements of a bachelor's degree from a recognized university and basic computer proficiency, this program provides accessible financing with a 7-day refund window for registration fees. The refund policy states that 20% of the program fee is non-refundable, making this premium digital marketing education from IIT Roorkee accessible for digital marketing professionals, marketing managers, entrepreneurs, business owners, and career switchers seeking comprehensive MarTech expertise.
Fee Structure
Payment options
Financial Aid
Learning Experience
Students experience interactive learning through live online sessions, hands-on projects, and case studies. The program includes faculty interactions, peer discussions, and practical assignments using industry-standard tools.
University Experience
The program offers a comprehensive digital learning experience with access to online resources, case studies, and industry projects. Students can participate in live Q&A sessions and interact with faculty and industry experts.
Word from the Directors
Prof. Kalpak Kulkarni
Digital Marketing Expert
Excel in Digital Marketing and MarTech
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1847, IIT Roorkee is one of the oldest engineering institutions in India and was designated as an Indian Institute of Technology in 2001. Located in Roorkee, Uttarakhand, it is recognized for its academic excellence and research contributions in engineering, science, and technology. IIT Roorkee offers a variety of undergraduate, postgraduate, and doctoral programs across multiple disciplines.
6
NIRF Ranking (2024)
335
QS World University Ranking (2024)
23
Number of academic departments
Affiliation & Recognition
Ministry of Education, Government of India
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National Board of Accreditation (NBA)
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International Association of Universities
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Expert in Advanced Wireless Communication at IIT Roorkee"
Abhay Kumar Sah is an Assistant Professor at IIT Roorkee, specializing in advanced wireless communication. He teaches the course "Foundations of Advanced Wireless Communication," which covers essential concepts, techniques, and algorithms necessary for understanding and designing modern wireless communication systems. The course includes topics such as multi-antenna systems, MIMO (Multiple Input Multiple Output), massive MIMO for 5G, and various multiple access techniques like OFDM (Orthogonal Frequency Division Multiplexing) and NOMA (Non-Orthogonal Multiple Access).
Expert in Optimization and Mathematics
Dr. S. K. Gupta is currently an Associate Professor in the Department of Mathematics at IIT Roorkee, specializing in areas such as Support Vector Machines, Fuzzy Optimization, and Mathematical Programming, which encompasses duality theory, non-smooth and non-convex optimization, vector optimization, and variational inequalities. He earned his Ph.D. in Optimization Theory from IIT Roorkee in 2008. Throughout his career, Dr. Gupta has received several accolades, including the "Outstanding Teacher Award" at IIT Roorkee in 2018 and the "Best Teacher Award" at IIT Patna in 2010. He was also a gold medalist in MSc (Applied Mathematics) from IIT Roorkee in 2002. Having guided six PhD theses, he is currently supervising five more. Dr. Gupta has published over 55 research articles in reputable international journals and is an active member of the Operational Research Society of India, as well as a contributor to the Working Group on Generalized Convexity.
Career services
The Placement and Internship Cell at IIT Roorkee provides comprehensive support for students' career development. Services include career counseling, resume workshops, job fairs, and networking events with industry professionals. The cell also facilitates internships and co-op opportunities to enhance practical experience.
95%
Placement rate
₹12 LPA
Average salary offered to graduates
200+
Number of recruiters visiting annually
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
4.5 Months
₹ 1,60,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.