PG Certificate in AI-Enabled Digital Marketing & MarTech

This comprehensive 6-month program from IIT Roorkee trains you to become an AI-native marketer capable of orchestrating end-to-end marketing funnels. Master 20+ GenAI and Agentic tools while learning no-code stack integration for real campaigns. The curriculum covers foundations of AI marketing, customer journey mapping, content marketing, social media, email marketing, MarTech tools, SEO optimization, and ethics in AI marketing. Students complete live campaigns weekly and participate in AI clinic workshops beyond the syllabus. The program includes optional 2-day campus immersion and features weekend live classes taught 50% by IIT faculty and 50% by industry experts from Google, Microsoft, Infosys, and other leading companies.

English

Course Start Date:
October 11th, 2025
Applications Deadline:
Rolling admissions
Duration:
6 Months

₹ 1,65,200

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Overview

This 6-month program transforms traditional marketers into AI-native orchestrators capable of designing end-to-end funnel systems. Students master GenAI tools, marketing automation, and real-time personalization while building autonomous marketing workflows.

Why Marketing?

India's first full-stack no-code AI marketing certificate designed for AI-native marketers rather than retrofitted with AI. Features end-to-end marketing orchestration with live AI clinic workshops and capstone projects involving real campaign builds.

What does this course have to offer?

Key Highlights

End-to-End Marketing Orchestration
AI-Powered Personalization Across Funnels
Master 20+ GenAI and Agentic Tools
No-Code Stack Integration for Real Campaigns
Live AI Clinic Workshops Beyond Curriculum
Capstone Project With Live Campaign Build
Faculty from IIT & Top Marketing Leaders
Weekend Live Classes + Campus Immersion

Who is this programme for?

Aspiring Digital Marketers breaking into AI-native roles
Traditional Marketers ready to modernize their stack
Product & Growth Managers building lean full-funnel systems
Startup Founders driving automation outcomes
Freelancers & Consultants designing ROI-focused campaigns
Career Switchers from business sales design or content backgrounds
Tech Professionals specializing in marketing domain

Minimum Eligibility

Graduate from recognized university with minimum 50% marks
1+ year relevant experience preferred
Basic familiarity with marketing or digital tools recommended
No coding experience required
Must clear pre-screening test

Who is the programme for?

7-step application process includes online application, pre-screening test, profile review, interview if applicable, admission offer, seat confirmation, and program commencement. Pre-screening test covers logical reasoning, quantitative aptitude, digital & AI awareness, and applied scenarios.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 10 comprehensive modules covering marketing fundamentals for AI age, customer understanding with journey mapping, AI-powered content marketing, social media with community building, email marketing and CRM, MarTech tools and platforms, SEO optimization, ethics and regulation, ROI measurement and attribution, and AI-enabled strategy planning.

There are 10 semesters in this course

Module 1 introduces marketing fundamentals in the AI era including marketing mix principles, GenAI and Agentic AI concepts, MarTech stack ecosystem, and website UX optimization. Module 2 focuses on AI-driven customer understanding with persona development, behavioral segmentation using ML clustering, and dynamic journey mapping. Subsequent modules cover content marketing with GenAI tools, social media marketing including Meta Ads and Instagram growth, email marketing automation, MarTech stack building, AI-driven SEO optimization, ethics and privacy considerations, marketing analytics and ROI modeling, and strategic digital marketing planning. The program culminates in a capstone project building complete AI-native campaigns.

Module 1: The Marketing Fundamentals for AI Age

Module 2: AI-Driven Customer Understanding & Journey Mapping

Module 3: AI-Powered Content Marketing

Module 4: AI-Driven Social Media Marketing & Community Building

Module 5: Email Marketing & CRM with AI

Module 6: Martech Tools & Platforms

Module 7: Search Engine Optimization with AI

Module 8: Ethics, Bias & Regulation in AI Marketing

Module 9: AI for ROI Measurement, MMM, & Attribution

Module 10: AI-enabled DM Strategy and Planning

Programme Length

6 months with 120+ hours of learning, weekend live classes, and flexible schedule ideal for working professionals

Tuition Fee

Program fee ₹1.40 lakhs plus 18% GST totaling ₹1.65 lakhs with EMI options available through NBFC partners. Optional campus immersion costs additional ₹10,000.

Fee Structure

Payment options

Financing options

Learning Experience

Weekend live classes with expert-led interactive sessions, hands-on AI clinic workshops, real campaign building experiences, and optional 2-day campus immersion at IIT Roorkee for networking and practical exposure.

University Experience

IIT Roorkee founded in 1847 is one of India's oldest and most prestigious institutions with legacy of academic leadership and technological innovation. Known for interdisciplinary education and executive programs designed for working professionals.

About the University

Established in 1847, IIT Roorkee is one of the oldest engineering institutions in India and was designated as an Indian Institute of Technology in 2001. Located in Roorkee, Uttarakhand, it is recognized for its academic excellence and research contributions in engineering, science, and technology. IIT Roorkee offers a variety of undergraduate, postgraduate, and doctoral programs across multiple disciplines.

6

NIRF Ranking (2024)

335

QS World University Ranking (2024)

23

Number of academic departments

Affiliation & Recognition

Ministry of Education, Government of India

National Board of Accreditation (NBA)

International Association of Universities

Career services

The Placement and Internship Cell at IIT Roorkee provides comprehensive support for students' career development. Services include career counseling, resume workshops, job fairs, and networking events with industry professionals. The cell also facilitates internships and co-op opportunities to enhance practical experience.

95%

Placement rate

₹12 LPA

Average salary offered to graduates

200+

Number of recruiters visiting annually

Course Start Date:
October 11th, 2025
Applications Deadline:
Rolling admissions
Duration:
6 Months

₹ 1,65,200

Add to compare

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Abhay Kumar Sah

106 Students

3 Courses

Expert in Advanced Wireless Communication at IIT Roorkee"

Abhay Kumar Sah is an Assistant Professor at IIT Roorkee, specializing in advanced wireless communication. He teaches the course "Foundations of Advanced Wireless Communication," which covers essential concepts, techniques, and algorithms necessary for understanding and designing modern wireless communication systems. The course includes topics such as multi-antenna systems, MIMO (Multiple Input Multiple Output), massive MIMO for 5G, and various multiple access techniques like OFDM (Orthogonal Frequency Division Multiplexing) and NOMA (Non-Orthogonal Multiple Access).

Dr. S. K. Gupta

296 Students

1 Course

Expert in Optimization and Mathematics

Dr. S. K. Gupta is currently an Associate Professor in the Department of Mathematics at IIT Roorkee, specializing in areas such as Support Vector Machines, Fuzzy Optimization, and Mathematical Programming, which encompasses duality theory, non-smooth and non-convex optimization, vector optimization, and variational inequalities. He earned his Ph.D. in Optimization Theory from IIT Roorkee in 2008. Throughout his career, Dr. Gupta has received several accolades, including the "Outstanding Teacher Award" at IIT Roorkee in 2018 and the "Best Teacher Award" at IIT Patna in 2010. He was also a gold medalist in MSc (Applied Mathematics) from IIT Roorkee in 2002. Having guided six PhD theses, he is currently supervising five more. Dr. Gupta has published over 55 research articles in reputable international journals and is an active member of the Operational Research Society of India, as well as a contributor to the Working Group on Generalized Convexity.

Frequently asked questions

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