IIT Delhi Advanced Certification in Persuasive UX Strategy
IIT Delhi's Advanced Certification in Persuasive UX Strategy equips professionals with skills to create influential user experiences. This program blends psychological theories with practical UX design applications, focusing on research methods, behavioral insights, and strategic implementation.
Instructors:
English
Powered by
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
6 Months
₹ 2,00,600
Overview
The Advanced Certification Programme in Persuasive UX Strategy offers comprehensive training in creating user experiences that influence behavior and drive business results. This 6-month program combines scientific theories with practical applications, featuring 240+ hours of learning experience.
Why Technology & Analytics?
The program distinguishes itself through its unique blend of psychological principles and UX design practices. It features neurophysiological data analysis, live demonstrations, and hands-on projects. Students benefit from guest lectures by industry experts and access to advanced UX research tools.
What does this course have to offer?
Key Highlights
80 hours live online sessions
80 hours self-paced learning
40 hours capstone project
20+ hours campus immersion
20 hours doubt clearing sessions
Neurophysiological lab access
Guest lectures from experts
Who is this programme for?
UI/UX designers seeking advancement
IT professionals transitioning to UX
UX team managers
Product designers
UX researchers
Content strategists
Minimum Eligibility
Any graduate with minimum 1 year UX management experience
Selected through application review
Basic understanding of design principles
Who is the programme for?
The program features rigorous assessment including capstone projects (50%) and MCQ-based exam (50%). Minimum 70% marks and 50% attendance required for completion certificate. Selection based on application review.
Selection process
How to apply?
Curriculum
The curriculum spans 20 comprehensive modules covering business of UX, research methods, brand strategy, persuasion science, UI design, evaluation methods, and organizational culture. Includes hands-on assignments, portfolio development, and capstone project.
There are 21 semesters in this course
The program curriculum progresses through 20 modules, starting with UX fundamentals and advancing to specialized topics in persuasive design. Key areas include research methods, data analysis, persuasion tools, interface design, and emerging technologies like AI in UX. Each module combines theoretical knowledge with practical applications through assignments and live demonstrations.
Module 1: Business of UX, UX Roles and Skills
Module 2: Introduction to Research Methods in UX and Live Demonstration of Research Methods
Module 3: Role of Brand and UX in Online Decision Process
Module 4: Analysis of Research Data
Module 5: Usability, UX and CX, Role of UX in Product Design and Service Design
Module 6: Generating Design Insights from Data
Module 7: Creating UX Strategy from Research Data
Module 8: Introduction to Science of Persuasion and its role in consumer decisions
Module 9: Role of Persuasion in UX strategy and ethics of Persuasion
Module 10: Detailed Discussions on the Persuasion Tools and their Applications
Module 11: Creation of User Interfaces matching the Persuasive Strategy
Module 12: Introduction to Evaluation Methods in UX Strategy Design and their Live Demonstration
Module 13: Measurement of Return on Investment from UX Strategy
Module 14: Cultural and legal issues in the UX design and testing process
Module 15: Live Demonstration of Advanced Test Methods in UX using eye trackers, EEG and GSR
Module 16: Role of AI in Persuasive UX design process
Module 17: Development of Organisational Culture in UX Strategy and Design
Module 18: UX Skilling Domains, Teamwork and Recruitment Strategies
Module 19: Portfolio Creation and Presentation
Module 20: Capstone Project, Spillover Discussions, Lab Visits and Presentations
UIUX Assignment & Task Details
Programme Length
6 months comprising 240+ learning hours: 80 hours live sessions, 80 hours self-paced learning, 40 hours capstone project, 20+ hours campus immersion, and 20 hours doubt clearing sessions.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Head, Department of Design, Indian Institute of Technology Delhi
Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience.
Tuition Fee
The IIT Delhi Advanced Certification in Persuasive UX Strategy is a 6-month comprehensive program costing ₹2,00,600 including GST. It features 240+ hours of blended learning with live sessions, self-paced study, capstone projects, campus immersion, doubt clearing, expert guest lectures, and access to advanced UX research tools. Flexible installment payment options are available.
Fee Structure
Payment options
Learning Experience
Students experience a multi-faceted learning approach combining live online sessions, self-paced study, and practical projects. Program includes access to UX labs for neurophysiological data collection, interactive workshops, and personalized feedback sessions.
University Experience
The learning environment integrates virtual classrooms with hands-on lab experience and optional campus immersion. Students gain access to advanced UX research tools, industry expert sessions, and comprehensive career support services.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Loading alumni...
About the University
Established in 1961, IIT Delhi is one of the premier engineering institutes in India and is recognized globally for its academic excellence and research contributions. Located in Hauz Khas, New Delhi, the institute offers undergraduate, postgraduate, and doctoral programs across various engineering and technology disciplines. IIT Delhi is known for its rigorous curriculum, state-of-the-art facilities, and strong industry connections.
8000
Total Students
600
Faculty Members
2
NIRF Overall Rank
Affiliation & Recognition
Ministry of Education, Government of India
Association of Indian Universities
-1726819186623.svg)
National Board of Accreditation
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Head, Department of Design, Indian Institute of Technology Delhi
Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience.
Career services
The Career Development Services at IIT Delhi offer comprehensive support for placements through organized recruitment drives, workshops, and industry interactions. The placement process includes pre-placement talks, interviews, and extensive career guidance. In the latest placement season, IIT Delhi achieved a 100% placement rate with participation from numerous leading companies across various sectors.
100%
Placement Rate
20.5 LPA
Average Package
1.2 Crore
Highest Package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
6 Months
₹ 2,00,600
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.