Digital Marketing & Growth - IIM Visakhapatnam
A comprehensive program in digital and social media marketing from IIM Visakhapatnam that equips professionals with practical skills in digital marketing strategy, analytics, and campaign management. Features hands-on training with industry tools and real-world applications.
Instructors:
English
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 1,90,000
Overview
The program provides comprehensive training in digital marketing and growth strategies, combining theoretical knowledge with practical applications. Participants learn from industry experts and gain hands-on experience with the latest digital marketing tools and techniques.
Why Marketing?
This program stands out for its practical approach, featuring hands-on training with industry tools, real-world case studies, and a 3-day campus immersion. The curriculum is designed by leading faculty and industry experts to provide cutting-edge knowledge in digital marketing.
What does this course have to offer?
Key Highlights
Executive Alumni Status
3-Day Campus Immersion
150 Hours of Learning
Practical Industry Sessions
Real-time Case Studies
Simulation Exercises
Hands-on Tool Training
Comprehensive Digital Marketing Coverage
Who is this programme for?
Digital marketing professionals
Marketing managers and executives
Entrepreneurs and business owners
Career transitioners to digital marketing
Brand managers and consultants
Minimum Eligibility
Graduates (10+2+3) from recognized university
Minimum 1 year work experience
Diplomas not accepted
Who is the programme for?
The selection process evaluates candidates based on detailed profiles and written statements. The program follows a comprehensive assessment system including projects, quizzes, and case studies.
Selection process
How to apply?
Curriculum
The curriculum covers essential areas of digital marketing including SEO, social media, content strategy, analytics, and campaign management. The program emphasizes practical learning through real-world applications and industry tools.
There are 29 semesters in this course
This 12-month program comprises multiple modules covering all aspects of digital marketing. Core topics include marketing fundamentals, consumer behavior, digital marketing basics, search marketing, social media marketing, analytics, and digital transformation. Each module combines theoretical concepts with practical applications.
1. Basic Marketing
2. Consumer Behaviour
3. Basics of Digital Marketing
4. Search Marketing
5. On-Page SEO
6. Off-page SEO
7. Search Engine Marketing
8. Google AdWords
9. Website Creation and Management
10. Google Analytics
11. Google Tag Manager
12. Social Media Marketing
13. Game of Like and Share
14. Linking Up for B2B
15. Online Storytelling
16. Hashtag World
17. YouTube Marketing
18. Contemporary Social Media Marketing Tools
19. Measuring Campaign Success
20. Digital And Social Media Analytics
21. Mobile Marketing
22. Affiliate Marketing
23. Influencer Marketing
24. Blogger Outreach
25. Online Aggregator
26. Content Marketing
27. Design Thinking
28. Email/Catalogue Marketing
29. Digital Transformation
Programme Length
The program spans 12 months with weekly online sessions on Sundays. A 3-day campus immersion enhances learning through intensive practical training and networking opportunities.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor Marketing
Prof. Jyotsna's academic focus may include integrating theoretical concepts with practical applications, preparing students for successful careers in the marketing field. Her commitment to fostering an interactive learning environment encourages critical thinking and innovation among her students, equipping them with the skills necessary to navigate the dynamic landscape of marketing effectively. For a more detailed and accurate description, further information or specific sources would be necessary to highlight her contributions and impact in this area.
Programme Chair and Associate Professor Marketing
Prof. Amit Shankar serves as the Programme Chair and Associate Professor in the field of Marketing. With a strong academic background and extensive experience in marketing strategies and consumer behavior, he plays a vital role in shaping the curriculum and guiding students through the complexities of modern marketing practices. His expertise allows him to integrate theoretical frameworks with practical applications, ensuring that students are well-prepared for the dynamic challenges of the marketing landscape.
Tuition Fee
The total program fee is INR 1,90,000 + GST with an application fee of INR 1,500 + GST. The fee can be paid in three installments: INR 80,000, INR 50,000, and INR 60,000 + GST respectively.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Students experience blended learning through Direct-to-Device platform, combining live sessions with hands-on practice. The program includes interactive lectures, case studies, simulations, and practical projects.
University Experience
IIM Visakhapatnam provides comprehensive learning resources including access to digital marketing tools and platforms. The 3-day campus immersion offers networking opportunities and practical workshops.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in September 2015 by the Government of India, IIM Visakhapatnam is a new generation IIM located in Visakhapatnam, Andhra Pradesh. The institute operates from a state-of-the-art facility in the Andhra University campus and has a permanent campus spanning 241 acres. Recognized as an Institute of National Importance under the IIM Act 2017, IIMV has consistently improved its national rankings and placement records.
26
NIRF Ranking 2024
5
Total Programs
18.25 Lakhs
PGP Fee
Affiliation & Recognition
Indian Ministry of Education
Institute of National Importance
Association of Indian Universities
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Assistant Professor Marketing
Prof. Jyotsna's academic focus may include integrating theoretical concepts with practical applications, preparing students for successful careers in the marketing field. Her commitment to fostering an interactive learning environment encourages critical thinking and innovation among her students, equipping them with the skills necessary to navigate the dynamic landscape of marketing effectively. For a more detailed and accurate description, further information or specific sources would be necessary to highlight her contributions and impact in this area.
Programme Chair and Associate Professor Marketing
Prof. Amit Shankar serves as the Programme Chair and Associate Professor in the field of Marketing. With a strong academic background and extensive experience in marketing strategies and consumer behavior, he plays a vital role in shaping the curriculum and guiding students through the complexities of modern marketing practices. His expertise allows him to integrate theoretical frameworks with practical applications, ensuring that students are well-prepared for the dynamic challenges of the marketing landscape.
Career services
The Career Development Services at IIMV provides comprehensive placement support through industry partnerships and recruitment drives. The institution has maintained a perfect placement record for eight consecutive years. The placement process includes pre-placement talks, multiple rounds of interviews, and extensive industry interactions. In 2024, the institute witnessed participation from 177 companies across various sectors, with BFSI and IT/Consulting emerging as major recruiters.
100%
Placement Rate
43.25 LPA
Highest Package
15.61 LPA
Average Package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 1,90,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.