Executive Certification Programme in Marketing Analytics

The Executive Certificate Program in Marketing Analytics with IIM Rohtak intends to equip participants with the advanced analytical tools and techniques enabling them to handle the complex marketing problems effectively and confidently. The program focuses on developing an appreciation for the significance of advanced marketing analytical methods for business enterprises, creating awareness of various marketing analytics tools along with their advantages and limitations, and developing the cognitive ability to draw logical implications from analysis and apply them in business decisions. Participants will gain hands-on experience with marketing analytics tools through case-based sessions led by India's top faculty from IIM Rohtak. The blended learning format combines online sessions with campus visits, allowing working professionals to enhance their skills while maintaining their current roles. Upon successful completion of the course requirements, participants will receive certification from IIM Rohtak, a prestigious management institution recognized for excellence in research and innovation.

English

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Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
5 Months

₹ 60,000

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Overview

The Executive Certificate Program in Marketing Analytics with IIM Rohtak intends to equip participants with advanced analytical tools and techniques enabling them to handle complex marketing problems effectively and confidently. The program aims to develop three key competencies: appreciating the significance of advanced marketing analytical methods for business enterprises, developing awareness of various marketing analytics tools with their advantages and limitations, and building the cognitive ability to draw logical implications from analysis for application in business decisions. Delivered through a blended learning format, the program combines online sessions with campus visits, making it accessible for working professionals. The curriculum covers essential areas of marketing analytics including marketing decision-making processes, segmentation strategies, forecasting techniques, customer value analysis, pricing analytics, web and social media analytics, and branding analytics. Participants engage in case-based sessions led by top faculty from IIM Rohtak and get hands-on experience with analytics tools. The program culminates with project presentations to demonstrate practical application of concepts learned.

Why Marketing?

The Executive Certificate Program in Marketing Analytics from IIM Rohtak stands out as a comprehensive solution for professionals seeking to enhance their analytical capabilities in the marketing domain. What distinguishes this program is its perfect balance between theoretical knowledge and practical application, delivered through case-based sessions led by IIM Rohtak's distinguished faculty. The certification carries significant weight in the industry, coming from IIM Rohtak, an institution ranked among the top five IIMs in research and recognized for excellence in management education. The program's blended learning approach combines the convenience of online weekend classes with the valuable experience of campus visits, making it ideal for working professionals looking to advance their careers without interruption. Participants gain hands-on exposure to various analytics tools, preparing them to solve real-world marketing challenges immediately upon program completion. The curriculum has been thoughtfully designed to cover all essential aspects of marketing analytics, from basic concepts to advanced techniques, ensuring participants develop a well-rounded expertise in the field. With a focus on developing both analytical skills and decision-making capabilities, the program equips professionals to not only analyze marketing data but also derive meaningful insights that drive business growth.

What does this course have to offer?

Key Highlights

CERTIFICATION FROM IIM ROHTAK
CASE-BASED SESSION
INDIA'S TOP FACULTIES
CAMPUS VISITS
WEEKEND CLASS SCHEDULE
INSIGHTS INTO MARKETING ANALYTICS
HANDS ON EXPOSURE ON TOOLS
INDUSTRY INTERACTIONS

Who is this programme for?

Professionals who are looking to upgrade their career in Marketing Analytics.
Entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals.
Working professionals in an organization with an acumen and interest in Marketing Analytics.

Minimum Eligibility

Graduation or equivalent degree from any recognized University or Institute
Working Professionals with a minimum of 3 years of experience
Corporate Nominated (graduation criteria maybe considered for exemption in cases where participants have some prior experience in the Marketing domain).
On case-to-case basis less experience can be considered.

Who is the programme for?

The admission process for the Executive Certificate Program in Marketing Analytics begins with verifying eligibility requirements. Candidates must possess a graduation or equivalent degree from any recognized university or institute and have a minimum of three years of work experience. Corporate-nominated candidates may receive exemption from the graduation criteria if they have prior experience in the marketing domain. Less experience may be considered on a case-by-case basis. To apply, candidates need to complete the online application form and pay the required fee. The program follows a blended learning format, combining self-paced learning with live online sessions delivered by IIM Rohtak faculty through a digital platform. The program culminates with a two-day workshop at the campus for project submission. Assessment is conducted throughout the program through periodic evaluations including quizzes, projects, case studies, and other objective/subjective assessments. These evaluations ensure continuous student engagement and encourage learning. Successful completion of these assessments, along with meeting the requisite attendance criteria, qualifies participants for certification from IIM Rohtak.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum for the Executive Certificate Program in Marketing Analytics is comprehensively structured to cover all essential aspects of applying analytics in marketing decision-making. The program begins with an introduction to marketing analytics, focusing on the marketing decision-making process, the role of analytics in marketing, and the rising relevance of marketing analytics in today's business environment. Participants then learn about various types of charts and dashboard creation using pivot tables to effectively visualize marketing data. The program delves into marketing segmentation based on categories, teaching participants how to compare proportions of segments using non-parametric Chi Square Test and interpret mean attitudes and perceptions of segments through One Sample T-Tests. Further advancing segmentation knowledge, the curriculum covers demographic and psychographic segments and their targeting strategies using cross tab Chi-Square and Independent Samples T-Test. For more complex targeting involving more than two segments, ANOVA techniques are taught. The forecasting module covers sales forecasts, linear, curvilinear, and exponential relationships, and modeling trend and seasonality, as well as forecasting for new products and marketing prediction using correlation and regression. Customer value analysis explores calculating customer lifetime value, relationship marketing, and customer relationship management. The product attribute and benefit decisions section covers product development, customization, and conjoint pricing analytics, teaching participants how to create demand curves, estimate price elasticity, optimize price, and segment customers to maximize revenue. The curriculum also includes retailing analytics, web and social media analytics, branding analytics, and techniques for taking decisions based on different segments' past behavior. Advanced topics include profiling consumers using cluster analysis, recommender systems, positioning analytics, and dimension reduction techniques like factor analysis and principal component analysis. The program culminates with project presentations and an integrative exercise involving a comprehensive case study.

There are 20 semesters in this course

The Executive Certificate Program in Marketing Analytics curriculum is methodically organized to build progressive expertise in applying analytical tools to marketing challenges. The program begins with foundational concepts in the "Introduction to Marketing Analytics" module, establishing the critical role of data-driven decision-making in modern marketing and highlighting the increasing relevance of analytics in gaining competitive advantage. The "Introduction to Charts and Dashboard" module equips participants with visualization skills to transform raw data into meaningful visual representations through various chart types and pivot-based dashboards. The curriculum then advances to increasingly sophisticated analytical applications, starting with "Marketing Segmentation based on Categories" and "Demographic and Psychographic Segments and their Targeting Strategies," where participants learn to apply statistical methods like Chi-Square Tests and T-Tests to identify and compare distinct customer segments. The "Targeting with more than Two Segments" module introduces ANOVA techniques for multi-segment analysis, allowing for more complex targeting strategies. The "Forecasting" module develops predictive capabilities through various modeling approaches including linear, curvilinear, and exponential relationships, while the "Customer Value" section introduces lifetime value calculations and relationship marketing principles. The program explores product-focused analytics in "Product Attribute and Benefit Decisions" and "Pricing Analytics," teaching participants to optimize product features and pricing strategies based on data-driven insights. Channel-specific analytics are covered in "Retailing Analytics" and "Web and Social Media Analytics," addressing unique metrics and methodologies for these distinct marketing environments. Advanced classification and segmentation techniques are taught in "Taking Decisions Based on Different Segments Past Behaviour" and "Profiling Consumers" modules, using discriminant analysis and cluster analysis respectively. The curriculum culminates with sophisticated marketing strategy tools in "Recommender System," "Positioning Analytics," and "Dimension Reduction" modules, before participants demonstrate their comprehensive learning through project presentations and an integrative case exercise.

Introduction to Marketing Analytics

Introduction to Charts and Dashboard

Marketing Segmentation based on Categories, Understanding Segments

Demographic and Psychographic Segments and their Targeting Strategies

Targeting with more than Two Segments

Forecasting

Forecasting for New Products and Marketing Prediction

Customer Value

Product Attribute and Benefit Decisions

Pricing Analytics

Retailing Analytics

Web and Social Media Analytics

Branding Analytics

Taking Decisions Based on Different Segments Past Behaviour

Profiling Consumers

Recommender System

Positioning Analytics

Dimension Reduction

Project Presentations

Integrative Exercise

Programme Length

The Executive Certificate Program in Marketing Analytics with IIM Rohtak is a 5-month program designed with a flexible schedule to accommodate working professionals. The program follows a blended learning approach, combining online sessions with campus visits. The majority of classes are conducted live through a digital platform on weekends, allowing participants to continue with their professional commitments during weekdays. The program culminates with a 2-day workshop at the IIM Rohtak campus for project submission, providing participants with an opportunity to interact directly with faculty and peers. For those who might miss a live session, recordings are made available, though attendance in live sessions is emphasized for optimal learning experience and to meet the certification requirements.

Tuition Fee

The program fee for the Executive Certificate Program in Marketing Analytics with IIM Rohtak is Rs.60,000 plus applicable GST for Indian residents and USD 1,500 for international students. The payment can be made in three installments: Rs. 20,000 plus GST as the first installment due immediately upon registration, Rs. 20,000 plus GST as the second installment due by August 10, 2019, and Rs. 20,000 plus GST as the third installment due by September 20, 2019. It's important to note that any expenses related to campus visits are not included in the program fee and will be additional. For participants seeking financial assistance, loan options are available with EMI plans of 6, 9, or 12 months through loan partners. A processing fee of 1% plus GST will be charged by the loan partner for these EMI arrangements. The 9-month EMI option amounts to approximately Rs. 5,852 per month, while the 12-month option is about Rs. 4,472 per month. The exact EMI dates may vary on a case-by-case basis, and detailed information is provided in the welcome email sent after registration.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The learning experience in the Executive Certificate Program in Marketing Analytics combines theoretical knowledge with practical application through a blended learning approach. The program is delivered through live virtual sessions conducted by eminent faculty from IIM Rohtak, complemented by a two-day workshop at the campus for project submission. The pedagogical approach emphasizes case-based learning, allowing participants to apply analytical tools and techniques to real-world marketing challenges. The curriculum includes various interactive components such as quizzes, assessments, project case studies, and other objective/subjective evaluations designed to ensure continuous engagement and encourage learning. Participants gain hands-on experience with various marketing analytics tools, preparing them to tackle complex marketing problems effectively in their professional roles. The weekend class schedule accommodates working professionals, allowing them to enhance their skills without interrupting their careers. Industry interactions provide valuable insights into current market trends and practices. To successfully complete the program and receive certification from IIM Rohtak, participants must clear all evaluations and meet the requisite attendance criteria.

University Experience

The Indian Institute of Management Rohtak (IIM Rohtak) is one of the premier management institutes established by the Ministry of HRD, Government of India. Recognized as an institute of national importance under the IIM Act 2017, IIM Rohtak has positioned itself as a benchmark for top management education in India with aspirations to become a global leader. Founded in 2009, the institute boasts enlightened leadership, acclaimed faculty members, extensive infrastructure, and robust teaching pedagogy. IIM Rohtak has received numerous accolades, including the IDA Education Best B School Award in Research and Innovation by India Didactics Association in 2018 and recognition as the Best B School for Financial Studies in India by Knowledge Review Magazine in the same year. The institute ranked 5th in Research and Professional Practices in the Management Category among all IIMs and stood 27th overall in the Management category in NIRF India Rankings 2018. Located within the National Capital Region (NCR) of India, IIM Rohtak is strategically positioned just 90 minutes from Delhi international airport. The state-of-the-art campus, spread over 200 acres, is well-connected to Delhi via National Highway-10. The institute maintains international academic partnerships, including an agreement with California State University at Fullerton for faculty exchange, research workshops, conferences, joint research, and student exchange. IIM Rohtak's library houses a rich collection of business and management resources, including specialized reference materials. The institute is committed to providing world-class management education through various programs, including full-time, regular, and executive education offerings.

About the University

Indian Institute of Management Rohtak (IIM Rohtak) is a public business school located in Rohtak, Haryana, India. Established in 2010, it is one of the premier management institutes in India, offering a range of programs including the Post-Graduate Program (PGP) in Management, Integrated Program in Management (IPM), Integrated Program in Law (IPL), and Doctoral Program in Management (DPM). IIM Rohtak is known for its innovative programs and strong industry connections.

#151+

QS World University Ranking

#12th

NIRF India Rankings

1,600

Total Enrollment

Affiliation & Recognition

Ministry of Education, Government of India

AMBA Accreditation

Institute of National Importance

Career services

IIM Rohtak offers comprehensive career services through its dedicated Career Development Cell (CDC). The CDC organizes pre-placement workshops, mock interviews, and industry interaction sessions to prepare students for placements. The institute attracts top recruiters from various sectors, including consulting, finance, IT, and FMCG. IIM Rohtak also provides mentorship programs and industrial visits to enhance students' career readiness.

100%

Placement Rate

19.27 LPA

Average Salary

237

Number of Recruiters

Top Recruiters

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
5 Months

₹ 60,000

Add to compare

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