Executive Post Graduate Program in Product Management
This executive program, developed in collaboration with IIM Ranchi, offers comprehensive training in product management fundamentals, strategy, and practical applications. The curriculum covers product lifecycle management, market research, analytics, and digital product development. Students gain hands-on experience through real-world projects and case studies, while learning from IIM faculty and industry experts. The program includes a 3-day campus immersion at IIM Ranchi and provides placement assistance with guaranteed interviews.
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
9 Months
₹ 1,77,042
Overview
The Executive Post Graduate Program in Product Management from IIM Ranchi is designed to transform professionals into skilled product managers. This comprehensive program combines theoretical knowledge with practical applications, featuring instruction from IIM faculty and industry experts. Students benefit from a unique blend of online learning and campus immersion, gaining insights into product strategy, market analysis, and digital transformation.
Why Leadership & Management?
The program stands out for its industry-relevant curriculum, expert faculty from IIM Ranchi, and guaranteed placement assistance. The blend of theoretical and practical learning ensures graduates are ready for real-world product management challenges. The campus immersion component provides valuable networking opportunities and hands-on experience.
What does this course have to offer?
Key Highlights
Industry-recognized certification from IIM Ranchi
Guaranteed placement interviews
80 hours of IIM faculty-led training
One-on-one mentorship with industry experts
24x7 lifetime support and access
Real-world projects and case studies
Who is this programme for?
Working professionals looking to transition into product management
Freshers seeking to start their product management career
Entrepreneurs wanting to enhance their product development skills
Technology professionals aiming to move into product roles
Minimum Eligibility
Graduation or equivalent degree from any recognized university
Working professionals with relevant experience
Practising managers
Individuals running or aspiring to start their own business
Who is the programme for?
The admission process involves an online application followed by profile evaluation. Academic requirements include a bachelor's degree with minimum 50% marks. The program structure combines online learning with a 3-day campus immersion at IIM Ranchi. Classes are conducted on weekends to accommodate working professionals.
Selection process
How to apply?
Curriculum
The curriculum is structured across six phases covering product management fundamentals, strategy, analytics, and practical applications. Key modules include product lifecycle management, market research, digital analytics, and strategic planning. The program emphasizes hands-on learning through real-world projects and case studies.
There are 6 semesters in this course
The comprehensive curriculum spans 29 courses across six phases, covering everything from foundational concepts to advanced product management techniques. Students learn through a combination of theoretical instruction and practical application, with emphasis on real-world case studies and projects. The program includes preparatory sessions in essential tools like Excel, Jira, and Figma, followed by deep dives into product strategy, analytics, and market execution.
Phase 1: Foundations of Product Management
Phase 2: Product Ideation and Design
Phase 3: Strategy and Market Execution
Phase 4: Advanced Product Development and Analytics
Phase 5: Analytics and Metrics
Phase 6: Deep Dive in Advanced Product Management and Capstone Project
Programme Length
The program duration is 9 months with weekend classes. The flexible schedule allows working professionals to balance their careers with learning. The 3-day campus immersion provides intensive in-person learning and networking opportunities.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Assistant Professor
Dr. Aditya Shankar Mishra is a B.Sc. (Physics Honours) and an MBA in Marketing. He obtained his Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad (India), in 2013. He was a visiting research fellow at the College of Business and Innovation, University of Toledo, Ohio (USA), for one year (2011-2012). He has over 12 years of experience in teaching and research. Before academics, he worked for ICICI Prudential and HDFC Bank for around three years. During his corporate stint, he was awarded many accolades. ICICI Prudential’s ‘Scroll of Honor’ was the most coveted among those.He has published research papers in many international journals of repute, such as ‘Psychology and Marketing,’ ‘Journal of Advertising Research,’ ‘Journal of Consumer Marketing,’ ‘Journal of Marketing Communications,’ ‘International Journal of Retail and Distribution Management,’ ‘Journal of Strategic Marketing’, ‘Marketing Intelligence and Planning’, etc. He has presented research papers at many reputed international conferences such as the American Marketing Association (AMA), Academy of Marketing Sciences (AMS), INFORMS, IIM-Ahmedabad, etc. His teaching interests are Product and Brand Management, Business Research Methodology, Marketing Management, Marketing Analytics, and Advanced Quantitative Research Techniques. His research interests include Celebrity Endorsement, Brand Personality, Green Marketing, Technology Acceptance Model, Social Media Marketing, etc. Dr. Mishra has been awarded many accolades in teaching and research alike.
Assistant Professor
Subhro Sarkar is an Assistant Professor in the area of Marketing at the Indian Institute of Management, Ranchi, India. At IIM Ranchi, he is the Chairperson of the Digital Communications and Website Committee. He pursued his Ph.D. in the Marketing area from the Indian Institute of Management Rohtak, India. He also holds a Bachelor in Technology degree from National Institute of Technology, Agartala, India. His teaching areas include Marketing Management, Business Research Methods, Digital Marketing, Experimental Design, and Structural Equation Modeling. He taught the course on Digital and Social Media Marketing at the Indian Institute of Management, Sirmaur as a visiting faculty. His research focuses on consumer behavior, retailing, online travel, online and mobile retailing. His research has been published in reputed journals such as, International Journal of Information Management, Journal of Business Research, International Journal of Retail & Distribution Management, Journal of Information Technology & Tourism, and International Journal of Human-Computer Interaction, among others.
Tuition Fee
The program fee is ₹177,042 with flexible EMI options starting at ₹5,000 per month. The fee includes access to all learning materials, campus immersion costs, and placement assistance. Various financing options are available through partner institutions.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The learning experience combines live online classes with IIM faculty, industry expert sessions, and practical projects. Students benefit from one-on-one mentorship, 24x7 support, and lifetime access to course materials. The program emphasizes hands-on learning through real-world case studies.
University Experience
Students gain access to IIM Ranchi's prestigious academic environment during the campus immersion. They benefit from networking opportunities with faculty and peers, and receive executive alumni status upon completion. The program provides access to IIM Ranchi's resources and industry connections.
Testimonials
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About the University
IIM Ranchi was established in 2009 as India's ninth Indian Institute of Management, with support from IIM Calcutta and the Government of Jharkhand. Located in Ranchi, Jharkhand, it operates from its state-of-the-art campus at Prabandhan Nagar, Nayasarai. The institute offers various programs including MBA, MBA-HR, MBA-Business Analytics, and Integrated Programme in Management (IPM). IIM Ranchi follows a progressive path focused on multifaceted and holistic development of graduates and scholars, with strategic priorities in education, impactful research, social impact, and international collaboration.
#17
NIRF Management Ranking in 2024
#7
Outlook MBA Government Ranking in 2024
#15
IIRF MBA Ranking in 2024
Affiliation & Recognition
NAAC
Ministry of Education India
CFA Institute University
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Assistant Professor
Dr. Aditya Shankar Mishra is a B.Sc. (Physics Honours) and an MBA in Marketing. He obtained his Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad (India), in 2013. He was a visiting research fellow at the College of Business and Innovation, University of Toledo, Ohio (USA), for one year (2011-2012). He has over 12 years of experience in teaching and research. Before academics, he worked for ICICI Prudential and HDFC Bank for around three years. During his corporate stint, he was awarded many accolades. ICICI Prudential’s ‘Scroll of Honor’ was the most coveted among those.He has published research papers in many international journals of repute, such as ‘Psychology and Marketing,’ ‘Journal of Advertising Research,’ ‘Journal of Consumer Marketing,’ ‘Journal of Marketing Communications,’ ‘International Journal of Retail and Distribution Management,’ ‘Journal of Strategic Marketing’, ‘Marketing Intelligence and Planning’, etc. He has presented research papers at many reputed international conferences such as the American Marketing Association (AMA), Academy of Marketing Sciences (AMS), INFORMS, IIM-Ahmedabad, etc. His teaching interests are Product and Brand Management, Business Research Methodology, Marketing Management, Marketing Analytics, and Advanced Quantitative Research Techniques. His research interests include Celebrity Endorsement, Brand Personality, Green Marketing, Technology Acceptance Model, Social Media Marketing, etc. Dr. Mishra has been awarded many accolades in teaching and research alike.
Assistant Professor
Subhro Sarkar is an Assistant Professor in the area of Marketing at the Indian Institute of Management, Ranchi, India. At IIM Ranchi, he is the Chairperson of the Digital Communications and Website Committee. He pursued his Ph.D. in the Marketing area from the Indian Institute of Management Rohtak, India. He also holds a Bachelor in Technology degree from National Institute of Technology, Agartala, India. His teaching areas include Marketing Management, Business Research Methods, Digital Marketing, Experimental Design, and Structural Equation Modeling. He taught the course on Digital and Social Media Marketing at the Indian Institute of Management, Sirmaur as a visiting faculty. His research focuses on consumer behavior, retailing, online travel, online and mobile retailing. His research has been published in reputed journals such as, International Journal of Information Management, Journal of Business Research, International Journal of Retail & Distribution Management, Journal of Information Technology & Tourism, and International Journal of Human-Computer Interaction, among others.
Career services
IIM Ranchi provides comprehensive placement assistance through its Career Development Cell. The institute maintains strong relationships with industry partners and offers placement support for both summer internships and final placements. Students benefit from pre-placement preparation, industry interactions, and continuous mentoring throughout their academic journey. The institute's placement process attracts diverse recruiters from various sectors, ensuring students have access to multiple career opportunities across different industries.
100
Placement Percentage
37.8LPA
Highest Package
18.69LPA
Average Package
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
9 Months
₹ 1,77,042
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.