Digital Strategy & Marketing Analytics - IIM Nagpur
The Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics equips professionals with contemporary strategic marketing competencies and advanced analytics capabilities. The program combines theoretical knowledge with practical applications through simulations and case studies.
Instructors:
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Course Start Date:
23rd Nov, 2025
Application Deadline:
Closing Soon
Duration:
9 Months
₹ 2,25,000
Overview
IIM Nagpur's Digital Strategy and Marketing Analytics program addresses the transformational changes in the hyper-connected business world. The program equips working executives with skills to navigate digital marketing challenges and leverage analytics for strategic decision-making.
Why Marketing?
The program offers unique advantages including IIM Nagpur's prestigious certification, executive alumni status, and hands-on learning through Digital Markstrat simulation. The curriculum combines theoretical concepts with practical applications.
What does this course have to offer?
Key Highlights
PG Certificate & Alumni Status
9 Months Blended Learning
Digital Markstrat Simulation
Expert Faculty Sessions
Case Study Based Learning
Chamber Consultation
3-Day Campus Immersion
Who is this programme for?
Marketing professionals
Digital marketers
Mid-level managers
Business analysts
Brand managers
Marketing strategists
Minimum Eligibility
Graduation degree with 50% marks
Minimum 3 years work experience
Selection based on profile evaluation
Who is the programme for?
The admission process evaluates candidates based on their academic background and work experience. Selection includes detailed profile assessment.
Selection process
How to apply?
Curriculum
The curriculum covers fundamental marketing concepts, digital marketing tools and techniques, analytics, and strategic applications through case studies and simulations.
There are 17 semesters in this course
The program comprises comprehensive modules covering marketing fundamentals, digital marketing tools, brand management, analytics, and strategic implementation. Learning is enhanced through Digital Markstrat simulation and hands-on workshops.
Fundamentals of Marketing - 1
· 9 lectures
Fundamentals of Marketing - 2
· 9 lectures
Marketing in a Digital World
· 9 lectures
Digital Marketing Tools and Techniques - 1
· 9 lectures
Design Thinking for Product Development
· 9 lectures
Services Marketing
· 9 lectures
Pricing Analytics
· 9 lectures
Integrated Marketing Communications
· 9 lectures
Sales and Omni Channel Marketing
· 9 lectures
Qualitative Consumer Insights and Analytics
· 9 lectures
Brand Management
· 9 lectures
Digital Marketing Tools and Techniques - 2
· 9 lectures
Consumer Insights and Analytics
· 9 lectures
Digital Marketing Tools and Techniques - 3
· 9 lectures
Digital Marketing Tools and Techniques - 4
· 9 lectures
Marketing Analytics/Digital Marketing Strategy Simulation
· 9 lectures
Dissertation presentations
· 9 lectures
Programme Length
9 months with weekend sessions
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Programme Director, DMA 004 Associate Professor, Marketing, IIM Nagpur
Prof. Varsha Khandker is the Programme Director for DMA 004 and an Associate Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, she brings a wealth of knowledge and practical insights to her academic and program management roles. Her expertise likely encompasses various aspects of marketing, including consumer behavior, marketing strategy, and digital marketing, enabling her to effectively guide students in understanding the complexities of the marketing landscape.
Programme Director, DMA 004 Assistant Professor, Marketing, IIM Nagpur
Prof. Yatish Joshi is the Programme Director for DMA 004 and an Assistant Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, he brings a wealth of knowledge and practical insights to his teaching and program management roles. His academic background and professional experience likely encompass various aspects of marketing, including consumer behavior, digital marketing strategies, and brand management.
Tuition Fee
The total program fee is INR 2,25,000 + GST with application fee of INR 2,006 (including GST). Payment can be made in three installments.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The program uses a blended learning approach combining online sessions with campus immersion. Learning methods include case studies, simulations, and workshops.
University Experience
IIM Nagpur provides comprehensive support through its state-of-the-art infrastructure and expert faculty. The program includes campus immersion and digital learning tools.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 2015 under the mentorship of IIM Ahmedabad, IIM Nagpur is a premier management institute located in Nagpur, Maharashtra. The institute aims to create value-driven leaders and global managers through a strong curriculum and innovative teaching methods. IIM Nagpur shifted to its new 132-acre campus at MIHAN in November 2021, providing state-of-the-art facilities to enhance the learning experience.
346
Total Students
40
Faculty Members
31
NIRF Management Rank
Affiliation & Recognition
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Association to Advance Collegiate Schools of Business
Ministry of Education, Government of India
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National Board of Accreditation
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Programme Director, DMA 004 Associate Professor, Marketing, IIM Nagpur
Prof. Varsha Khandker is the Programme Director for DMA 004 and an Associate Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, she brings a wealth of knowledge and practical insights to her academic and program management roles. Her expertise likely encompasses various aspects of marketing, including consumer behavior, marketing strategy, and digital marketing, enabling her to effectively guide students in understanding the complexities of the marketing landscape.
Programme Director, DMA 004 Assistant Professor, Marketing, IIM Nagpur
Prof. Yatish Joshi is the Programme Director for DMA 004 and an Assistant Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, he brings a wealth of knowledge and practical insights to his teaching and program management roles. His academic background and professional experience likely encompass various aspects of marketing, including consumer behavior, digital marketing strategies, and brand management.
Career services
The Career Development Services at IIM Nagpur provide extensive support for placements through organized recruitment drives and industry interactions. The placement process includes pre-placement talks, interviews, and workshops to prepare students for the corporate world. The institute has successfully placed its students with leading companies across various sectors, ensuring a smooth transition from academia to industry.
100%
Placement Rate
16.29 LPA
Average Package
38.40 LPA
Highest Package
Course Start Date:
23rd Nov, 2025
Application Deadline:
Closing Soon
Duration:
9 Months
₹ 2,25,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.