Digital Strategy & Marketing Analytics - IIM Nagpur

The Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics equips professionals with contemporary strategic marketing competencies and advanced analytics capabilities. The program combines theoretical knowledge with practical applications through simulations and case studies.

Instructors:

Prof. Varsha Khandker

Prof. Yatish Joshi

English

Course Start Date:
16th November 2025
Applications Deadline:
20th October 2025
Duration:
9-9 Months

₹ 2,25,000

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Overview

IIM Nagpur's Digital Strategy and Marketing Analytics program addresses the transformational changes in the hyper-connected business world. The program equips working executives with skills to navigate digital marketing challenges and leverage analytics for strategic decision-making.

Why Marketing?

The program offers unique advantages including IIM Nagpur's prestigious certification, executive alumni status, and hands-on learning through Digital Markstrat simulation. The curriculum combines theoretical concepts with practical applications.

What does this course have to offer?

Key Highlights

PG Certificate & Alumni Status
9 Months Blended Learning
Digital Markstrat Simulation
Expert Faculty Sessions
Case Study Based Learning
Chamber Consultation
3-Day Campus Immersion

Who is this programme for?

Marketing professionals
Digital marketers
Mid-level managers
Business analysts
Brand managers
Marketing strategists

Minimum Eligibility

Graduation degree with 50% marks
Minimum 3 years work experience
Selection based on profile evaluation

Who is the programme for?

The admission process evaluates candidates based on their academic background and work experience. Selection includes detailed profile assessment.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers fundamental marketing concepts, digital marketing tools and techniques, analytics, and strategic applications through case studies and simulations.

There are 17 semesters in this course

The program comprises comprehensive modules covering marketing fundamentals, digital marketing tools, brand management, analytics, and strategic implementation. Learning is enhanced through Digital Markstrat simulation and hands-on workshops.

Fundamentals of Marketing - 1

· 9 lectures

Fundamentals of Marketing - 2

· 9 lectures

Marketing in a Digital World

· 9 lectures

Digital Marketing Tools and Techniques - 1

· 9 lectures

Design Thinking for Product Development

· 9 lectures

Services Marketing

· 9 lectures

Pricing Analytics

· 9 lectures

Integrated Marketing Communications

· 9 lectures

Sales and Omni Channel Marketing

· 9 lectures

Qualitative Consumer Insights and Analytics

· 9 lectures

Brand Management

· 9 lectures

Digital Marketing Tools and Techniques - 2

· 9 lectures

Consumer Insights and Analytics

· 9 lectures

Digital Marketing Tools and Techniques - 3

· 9 lectures

Digital Marketing Tools and Techniques - 4

· 9 lectures

Marketing Analytics/Digital Marketing Strategy Simulation

· 9 lectures

Dissertation presentations

· 9 lectures

Programme Length

9 months with weekend sessions

Tuition Fee

The total program fee is INR 2,25,000 + GST with application fee of INR 2,006 (including GST). Payment can be made in three installments.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program uses a blended learning approach combining online sessions with campus immersion. Learning methods include case studies, simulations, and workshops.

University Experience

IIM Nagpur provides comprehensive support through its state-of-the-art infrastructure and expert faculty. The program includes campus immersion and digital learning tools.

About the University

Established in 2015 under the mentorship of IIM Ahmedabad, IIM Nagpur is a premier management institute located in Nagpur, Maharashtra. The institute aims to create value-driven leaders and global managers through a strong curriculum and innovative teaching methods. IIM Nagpur shifted to its new 132-acre campus at MIHAN in November 2021, providing state-of-the-art facilities to enhance the learning experience.

346

Total Students

40

Faculty Members

31

NIRF Management Rank

Affiliation & Recognition

Association to Advance Collegiate Schools of Business

Ministry of Education, Government of India

National Board of Accreditation

Career services

The Career Development Services at IIM Nagpur provide extensive support for placements through organized recruitment drives and industry interactions. The placement process includes pre-placement talks, interviews, and workshops to prepare students for the corporate world. The institute has successfully placed its students with leading companies across various sectors, ensuring a smooth transition from academia to industry.

100%

Placement Rate

16.29 LPA

Average Package

38.40 LPA

Highest Package

Course Start Date:
16th November 2025
Applications Deadline:
20th October 2025
Duration:
9-9 Months

₹ 2,25,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Varsha Khandker

Programme Director, DMA 004 Associate Professor, Marketing, IIM Nagpur

Prof. Varsha Khandker is the Programme Director for DMA 004 and an Associate Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, she brings a wealth of knowledge and practical insights to her academic and program management roles. Her expertise likely encompasses various aspects of marketing, including consumer behavior, marketing strategy, and digital marketing, enabling her to effectively guide students in understanding the complexities of the marketing landscape.

Prof. Yatish Joshi

Programme Director, DMA 004 Assistant Professor, Marketing, IIM Nagpur

Prof. Yatish Joshi is the Programme Director for DMA 004 and an Assistant Professor of Marketing at the Indian Institute of Management Nagpur (IIM Nagpur). With over 10 years of experience in the field, he brings a wealth of knowledge and practical insights to his teaching and program management roles. His academic background and professional experience likely encompass various aspects of marketing, including consumer behavior, digital marketing strategies, and brand management.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Varsha Khandker

Programme Director, DMA 004 Associate Professor, Marketing, IIM Nagpur

Prof. Yatish Joshi

Programme Director, DMA 004 Assistant Professor, Marketing, IIM Nagpur

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the duration?

Who should attend?

Will I get alumni status?