Executive Mgmt Programme in Sales & Marketing Leadership
The Executive Management Programme in Sales & Marketing Leadership at IIM Lucknow is designed for high-potential executives seeking to advance into business leadership roles. This 11-month program combines theoretical knowledge with practical applications through case studies, simulations, and real-world projects. The curriculum focuses on developing strategic thinking, sales and marketing expertise, and leadership capabilities while offering the prestigious IIM Lucknow Executive Alumni status.
4.9
Instructors:
English
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Course Start Date:
6th Dec, 2025
Application Deadline:
Closing Soon
Duration:
11 Months
₹ 3,08,750
₹ 3,43,500
Overview
The Executive Management Programme in Sales & Marketing Leadership is IIM Lucknow's flagship program for developing next-generation business leaders. This comprehensive 11-month program combines academic excellence with practical industry insights, featuring campus immersions, CXO masterclasses, and innovative learning methodologies.
Why Leadership & Management?
The program offers a unique blend of academic rigor and practical application, backed by IIM Lucknow's prestigious reputation. Participants benefit from world-class simulations by Wharton Interactive and StratX, along with direct interaction with industry leaders through CXO masterclasses.
What does this course have to offer?
Key Highlights
Industry-aligned curriculum
IIM Lucknow Executive Alumni status
CXO Masterclasses
Campus immersion opportunities
World-class simulations
Hands-on learning approach
Networking opportunities
Who is this programme for?
Senior sales professionals
Marketing managers
Product managers
Business unit heads
High-potential executives with 5+ years experience
Minimum Eligibility
Bachelor's degree
Minimum 5 years of work experience
Demonstrated career progression
Selection through resume and SOP review
Who is the programme for?
The program follows a comprehensive selection process evaluating candidates' professional experience and leadership potential. Admission requires a bachelor's degree and minimum 5 years of work experience. The curriculum is delivered through a blend of online sessions, campus immersions, and practical simulations.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Important Information
Selection process
How to apply?
Curriculum
The program curriculum spans strategic planning, marketing management, financial acumen, digital transformation, and leadership development. It combines theoretical frameworks with practical applications through case studies, simulations, and real-world projects.
There are 6 semesters in this course
The curriculum is structured around key business leadership competencies, starting with foundations of sales and marketing management. It progresses through strategic brand management, digital transformation, financial management, and transformational leadership. The program incorporates practical learning through simulations, case studies, and industry interactions.
Understanding the Role of CBO
Mastering the Science behind Marketing Acumen
Achieving the Art of Sales excellence
Acquiring Strategic Product Management expertise
Practicing Financial discipline in your business
Preparing for the future of MarTech & Transformational Leadership
Programme Length
The program spans 11 months with over 200 hours of learning experience, including 130 hours of live online sessions, 30 hours of campus classes, and 39 hours of simulations and masterclasses.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Professor of Marketing at IIM Lucknow
Prof. Ashish Dubey, with an MBA in Marketing and Ph.D. in Management from SJMSOM, IIT Bombay, brings over 10 years of industry and research experience in retail management, marketing and supply chain management. As an active researcher, he has published extensively in international journals and conferences, and has served in various roles as a consultant and advisor to companies and startups.
Professor of Marketing at the IIM Lucknow, India
Prof. Anita Goyal is a seasoned academic with 28 years of experience in higher education, holding a B.Sc., MBA, and PhD in Marketing. Her extensive career encompasses teaching at both masters and doctoral levels, as well as leading international management programs. She has also distinguished herself as an author and editor, making notable contributions to the field through her work with IGI Global, USA, particularly in the area of Innovations in Services Marketing and Management.
Tuition Fee
The Executive Management Programme in Sales & Marketing Leadership at IIM Lucknow has a total program fee of ₹3,25,000 + GST, designed to be accessible through a structured installment plan for working professionals. The payment schedule includes a registration fee of ₹43,000 + GST (which includes a non-refundable application fee of ₹3,000), followed by three installments of ₹95,000 + GST, ₹95,000 + GST, and ₹92,000 + GST respectively. Corporate nominations benefit from special discounts, with up to 10% discount available for bulk nominations of 5 or more participants from the same organization, with the discount percentage determined on a case-by-case basis. For participants requiring financial assistance, loan facilities and other payment-related options are available, and interested candidates are encouraged to contact program counselors for detailed information about financing solutions. The program fee covers live online classes, access to world-class simulations, masterclasses by industry leaders, executive alumni membership benefits, and boarding & meals during the campus immersion component, ensuring comprehensive learning experience and networking opportunities throughout the 11-month program duration.
Fee Structure
Payment options
Learning Experience
The program delivers learning through a multi-modal approach combining live online sessions, campus immersions, and practical simulations. Participants engage in case discussions, group projects, and interactive sessions with industry leaders.
University Experience
IIM Lucknow provides a comprehensive learning environment with access to world-class faculty, industry experts, and peer networking opportunities. The program includes campus immersions, offering direct interaction with faculty and fellow participants.
Word from the Directors
Prof. Prem Dewani
Professor of Marketing at IIM Lucknow
Accentuate your leadership skills and excel in sales and marketing
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact
#111-120
QS World Ranking
#55
FT Global Ranking
#7
NIRF Management Ranking
Affiliation & Recognition
AACSB Accredited
AMBA
EFMD
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Professor of Marketing at IIM Lucknow
Prof. Ashish Dubey, with an MBA in Marketing and Ph.D. in Management from SJMSOM, IIT Bombay, brings over 10 years of industry and research experience in retail management, marketing and supply chain management. As an active researcher, he has published extensively in international journals and conferences, and has served in various roles as a consultant and advisor to companies and startups.
Professor of Marketing at the IIM Lucknow, India
Prof. Anita Goyal is a seasoned academic with 28 years of experience in higher education, holding a B.Sc., MBA, and PhD in Marketing. Her extensive career encompasses teaching at both masters and doctoral levels, as well as leading international management programs. She has also distinguished herself as an author and editor, making notable contributions to the field through her work with IGI Global, USA, particularly in the area of Innovations in Services Marketing and Management.
Career services
IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records
100%
Placement Rate
30LPA
Average Package
65LPA
Highest International Package
Top Recruiters
Course Start Date:
6th Dec, 2025
Application Deadline:
Closing Soon
Duration:
11 Months
₹ 3,08,750
₹ 3,43,500
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.