Executive Certificate in Customer Relationship Management.

IIM Lucknow's Executive Certificate Program in Customer Relationship Management offers a comprehensive curriculum focusing on CRM strategies, analytics, and best practices. This 6-month program equips professionals with tools and techniques for effective customer relationship management.

(4 ratings)

Instructors:

Prof. Anirban Chakraborty

Prof. Priyanka Sharma

English

Course Start Date:
26th November, 2022
Applications Deadline:
18th November, 2022
Duration:
6-6 Months

₹ 1,16,250

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Overview

Join IIM Lucknow's premier CRM program to master customer relationship strategies and analytics. This comprehensive program combines theoretical frameworks with practical applications, featuring real-world case studies and industry-relevant projects.

Why Data Science and Analytics?

The program offers unique benefits including campus immersion, interactive learning platform, and certification from IIM Lucknow. Learn from expert faculty and gain hands-on experience with modern CRM tools and technologies.

What does this course have to offer?

Key Highlights

Interactive learning platform
Campus immersion module
Real business case studies
Peer learning opportunities
Industry expert sessions
Practical assignments

Who is this programme for?

Marketing professionals
Customer service managers
Business analysts
Entrepreneurs
Sales professionals

Minimum Eligibility

Diploma/Graduate with 50% aggregate
Minimum 6 months work experience
Selection based on application and SOP
Telephonic interview if needed

Who is the programme for?

The selection process includes evaluation of application forms and Statement of Purpose. Candidates must meet academic and work experience requirements. A telephonic interview may be conducted if needed.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers key aspects of CRM including service design, predictive modeling, customer acquisition, engagement, and retention. Focus areas include analytics, relationship marketing, and social CRM.

There are 5 semesters in this course

The program is structured around five core modules: Designing of Services, Predictive Modelling, Acquiring Customers, Customer Engagement, and Customer Retention. Each module includes theoretical concepts and practical applications through case studies and assignments.

Designing of Services

Predictive Modelling

Acquiring Customers

Customer Engagement

Customer Retention

Programme Length

6 months with flexible learning schedule through Direct-to-Device platform

Tuition Fee

The total program fee is ₹116,250 including GST. This covers all learning materials, campus immersion, and certification costs.

Fee Structure

Payment options

Learning Experience

The program features an interactive learning platform with live sessions, case studies, assignments, and quizzes. Students engage through a Direct-to-Device mode accessible via multiple devices.

University Experience

Students get access to IIM Lucknow's virtual learning environment, industry expert sessions, and networking opportunities. The program includes a one-day campus immersion module.

Word from the Directors

Prof. Kumar

CRM Expert at IIM Lucknow

Transforming customer relationship management through innovation and analytics

About the University

Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact

#111-120

QS World Ranking

#55

FT Global Ranking

#7

NIRF Management Ranking

Affiliation & Recognition

AACSB Accredited

AMBA

EFMD

Career services

IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records

100%

Placement Rate

30LPA

Average Package

65LPA

Highest International Package

Top Recruiters

Course Start Date:
26th November, 2022
Applications Deadline:
18th November, 2022
Duration:
6-6 Months

₹ 1,16,250

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Anirban Chakraborty

Associate Professor, Marketing

Prof. Anirban Chakraborty is a faculty of the Marketing Area of IIM Lucknow. He has 5+ years of industry experience. Research interest of Prof. Anirban Chakraborty is consumer behaviour and marketing of services.

Prof. Priyanka Sharma

Marketing area, IIM Lucknow

Prof. Priyanka Sharma, has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4 ratings

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Anirban Chakraborty

Associate Professor, Marketing

Prof. Priyanka Sharma

Marketing area, IIM Lucknow

Prof. Priyanka Sharma, has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the selection process?

Is work experience mandatory?

What is the attendance requirement?