Digital Marketing & Social Media Analytics - IIM Lucknow
A 9-month program offering comprehensive coverage of digital marketing and social media analytics. Features experiential learning through case studies, simulations, and practical applications of digital marketing tools.
4.6
Instructors:
English
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Course Start Date:
Starting soon
Application Deadline:
To be announced
Duration:
9-9 Months
₹ 2,89,100
Overview
IIM Lucknow's Executive Programme in Digital Marketing & Social Media Analytics provides comprehensive coverage of digital marketing strategies and analytics tools. The program emphasizes practical applications through experiential learning.
Why Online MBA (Master of Business Administration)?
The program features learning-by-doing pedagogy, a two-day campus immersion, and hands-on experience with digital marketing tools. Participants receive IIM Lucknow Executive Alumni status.
What does this course have to offer?
Key Highlights
Experiential learning approach
Two-day campus immersion
Comprehensive tool training
Peer learning opportunities
Executive alumni status
Industry expert faculty
Practical applications
Who is this programme for?
Digital marketing professionals
Marketing managers
Analytics professionals
Business leaders
Marketing strategists
Minimum Eligibility
Diploma/Bachelor's/Master's with 50% marks
Minimum 2 years work experience
75% minimum attendance required
Profile evaluation and SOP required
Who is the programme for?
Selection based on application, Statement of Purpose (minimum 100 words), and possible telephonic interview.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Important Information
Selection process
How to apply?
Curriculum
The curriculum spans 4 comprehensive modules covering digital marketing fundamentals, tools, social media, and marketing automation. Includes hands-on training with industry-standard tools.
There are 5 semesters in this course
The program covers four intensive modules progressing from marketing fundamentals to advanced digital strategies. Each module combines theoretical frameworks with practical tool training and real-world applications.
Module 1
Module 2
Module 3
Module 4
Tools Covered
Programme Length
9-month program with flexible learning format
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Marketing
Krishnan Jeesha is currently an Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM Lucknow). He completed his PhD from IIM Kozhikode.
Tuition Fee
The total program fee is ₹2,89,100 with applicable taxes, with optional alumni fee of ₹10,000
Fee Structure
Payment options
Learning Experience
Program delivery combines Direct-to-Device interactive learning with experiential exercises including role-plays, simulations, and case discussions.
University Experience
IIM Lucknow provides comprehensive support including access to learning resources, alumni network, and industry connections. Features periodic evaluations and continuous engagement.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact
#111-120
QS World Ranking
#55
FT Global Ranking
#7
NIRF Management Ranking
Affiliation & Recognition
AACSB Accredited
AMBA
EFMD
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Marketing
Krishnan Jeesha is currently an Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM Lucknow). He completed his PhD from IIM Kozhikode.
Career services
IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records
100%
Placement Rate
30LPA
Average Package
65LPA
Highest International Package
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
To be announced
Duration:
9-9 Months
₹ 2,89,100
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.