Digital Marketing & Social Media Analytics - IIM Lucknow

A 9-month program offering comprehensive coverage of digital marketing and social media analytics. Features experiential learning through case studies, simulations, and practical applications of digital marketing tools.

4.6

Instructors:

Prof. Krishnan Jeesha

English

Course Start Date:
21st May, 2023
Applications Deadline:
23rd April 2023
Duration:
9-9 Months

₹ 2,45,000

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Overview

IIM Lucknow's Executive Programme in Digital Marketing & Social Media Analytics provides comprehensive coverage of digital marketing strategies and analytics tools. The program emphasizes practical applications through experiential learning.

Why Online MBA (Master of Business Administration)?

The program features learning-by-doing pedagogy, a two-day campus immersion, and hands-on experience with digital marketing tools. Participants receive IIM Lucknow Executive Alumni status.

What does this course have to offer?

Key Highlights

Experiential learning approach
Two-day campus immersion
Comprehensive tool training
Peer learning opportunities
Executive alumni status
Industry expert faculty
Practical applications

Who is this programme for?

Digital marketing professionals
Marketing managers
Analytics professionals
Business leaders
Marketing strategists

Minimum Eligibility

Diploma/Bachelor's/Master's with 50% marks
Minimum 2 years work experience
75% minimum attendance required
Profile evaluation and SOP required

Who is the programme for?

Selection based on application, Statement of Purpose (minimum 100 words), and possible telephonic interview.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 4 comprehensive modules covering digital marketing fundamentals, tools, social media, and marketing automation. Includes hands-on training with industry-standard tools.

There are 5 semesters in this course

The program covers four intensive modules progressing from marketing fundamentals to advanced digital strategies. Each module combines theoretical frameworks with practical tool training and real-world applications.

Module 1

Module 2

Module 3

Module 4

Tools Covered

Programme Length

9-month program with flexible learning format

Tuition Fee

The total program fee is ₹245,000 plus applicable taxes, with optional alumni fee of ₹10,000

Fee Structure

Payment options

Learning Experience

Program delivery combines Direct-to-Device interactive learning with experiential exercises including role-plays, simulations, and case discussions.

University Experience

IIM Lucknow provides comprehensive support including access to learning resources, alumni network, and industry connections. Features periodic evaluations and continuous engagement.

About the University

Established in 1984, IIM Lucknow is the fourth Indian Institute of Management established by the Government of India. Located on a sprawling 200-acre campus in Lucknow, it is renowned for its excellence in management education. The institute offers diverse programs including postgraduate, doctoral, and executive education. IIM Lucknow became the first IIM to establish a second campus at Noida in 2005, exclusively for executive education. The institute combines the interactive case study method with globally acclaimed faculty in a close-knit environment, developing ethical business leaders ready to make a global impact

#111-120

QS World Ranking

#55

FT Global Ranking

#7

NIRF Management Ranking

Affiliation & Recognition

AACSB Accredited

AMBA

EFMD

Career services

IIM Lucknow's Career Development Centre provides comprehensive placement support through a well-structured process. The institute maintains strong corporate relationships and organizes various training programs, workshops, and seminars to enhance students' employability. The placement process includes summer internships, which serve as a crucial bridge between academic learning and corporate experience. The center facilitates campus recruitment drives, internships, and job fairs, connecting students with leading employers across various sectors. The institute's placement cell works year-round to ensure students receive optimal career opportunities and guidance, resulting in consistent 100% placement records

100%

Placement Rate

30LPA

Average Package

65LPA

Highest International Package

Top Recruiters

Course Start Date:
21st May, 2023
Applications Deadline:
23rd April 2023
Duration:
9-9 Months

₹ 2,45,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructor

Prof. Krishnan Jeesha

Marketing

Krishnan Jeesha is currently an Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM Lucknow). He completed his PhD from IIM Kozhikode.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructor

Prof. Krishnan Jeesha

Marketing

Krishnan Jeesha is currently an Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM Lucknow). He completed his PhD from IIM Kozhikode.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the tools covered?

Is campus visit mandatory?

What is the format?