The Professional Certificate Programme in Mastery in Marketing, Analytics and Sales from IIM Kozhikode delivers a dynamic, interactive learning experience specifically designed for working professionals. The programme features live and synchronous instructor-led virtual classes conducted by eminent IIM Kozhikode faculty on Saturday evenings (6:45 PM to 9:45 PM IST), ensuring accessibility for participants balancing career commitments. The pedagogical approach emphasizes practical application through case study discussions, class exercises, individual and group activities, and peer-to-peer interactions. Participants gain access to recorded sessions for review and revision through Veranda's Cloud Learning Management System, which also houses learning materials, assessments, and communication channels with faculty. The programme follows a practice-based methodology with hands-on data-driven activities, simulations mimicking real-world scenarios, and role-playing exercises that enhance decision-making and strategy development skills. To successfully complete the programme, participants must maintain 75% attendance in both live and on-campus sessions and successfully complete periodic evaluations including quizzes, assignments, projects, and case analyses.

The IIM Kozhikode campus experience forms an integral part of the Professional Certificate Programme in Mastery in Marketing, Analytics and Sales. Participants engage in a mandatory 2-day on-campus immersion session at one of India's most iconic and sustainable management campuses, set amidst lush green hills. This immersion provides an opportunity to experience high-intensity classroom learning while absorbing the unique campus environment. During this visit, participants network with faculty and fellow learners, enhancing their professional connections. The campus module deepens the learning experience through face-to-face interactions and collaborative activities, though alternative online arrangements may be made in unavoidable circumstances such as pandemic restrictions. Upon successful completion, participants gain the prestigious IIM Kozhikode Executive Alumni status, joining a network of accomplished professionals. The institute itself boasts significant achievements, including a #3 NIRF India Ranking (2024) for Management, global accreditations from EQUIS and AMBA, and placement in the QS World University Rankings for Business and Management Studies (Top 151-200).