Marketing Management and Market Research introduces students to the fundamental principles and practices of modern marketing, with a special focus on data-driven decision making. This module explores how organizations identify market opportunities, understand consumer behavior, and develop effective marketing strategies through systematic research.

This module explores the dynamics of consumer and business markets alongside effective marketing communications. Students learn to analyze consumer decision-making processes, understand B2B market complexities, and develop integrated marketing communication strategies. The course covers psychological and social influences on buying behavior, organizational purchasing patterns, and the creation of cohesive brand messages across multiple channels, combining traditional and digital marketing approaches for comprehensive market reach.

This module combines the essentials of sales force management and distribution channels with service marketing principles and innovation strategies. Students learn to manage sales teams, optimize distribution networks, design effective service experiences, and develop creative solutions for business growth. The course emphasizes practical skills in sales operations, service delivery excellence, and innovative thinking for competitive advantage in today's market.

This module integrates customer relationship marketing, brand management, and strategic marketing principles. Students explore how to build and maintain customer relationships through data-driven strategies, develop strong brand identities, and create effective product portfolios. The course covers customer lifetime value measurement, brand positioning techniques, and comprehensive marketing strategy development, preparing students to make strategic marketing decisions that drive business growth and market competitiveness.