Marketing & Brand Management Cert

The Professional Certificate Programme Marketing and Brand Management for New Age Businesses has been custom designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management in the digital era that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps professionals appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. Upon completion of this programme, participants are expected to learn contemporary marketing and branding strategies, including digital marketing, digital brand management, integrated marketing communications and other emerging trends in these areas.

English

Not specified

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
12 Months

₹ 2,45,000

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Overview

The Professional Certificate Programme Marketing and Brand Management for New Age Businesses has been custom designed to provide professionals with a comprehensive understanding of various practical aspects of marketing and brand management in the digital era. The program covers fundamentals like understanding different market types, competition analysis, buyer behavior patterns, and brand building strategies. Participants will learn segmentation, targeting, positioning, pricing, and branding tactics necessary for developing effective marketing strategies for modern organizations. The curriculum integrates both traditional marketing principles and cutting-edge digital approaches, ensuring professionals are equipped with relevant skills for today's business landscape. Upon completion, participants will have mastered contemporary marketing and branding strategies, including digital marketing, brand management, and integrated marketing communications, enabling them to create and implement successful marketing campaigns in an increasingly digital marketplace.

Why Marketing?

This program stands out for its comprehensive approach to marketing and brand management specifically tailored for new age businesses. Delivered by IIM Kozhikode, one of India's premier management institutes, the curriculum combines theoretical frameworks with practical applications relevant to today's digital business environment. The program offers a balanced mix of marketing fundamentals and cutting-edge digital strategies, providing participants with both foundational knowledge and specialized skills. The hands-on data-driven activities allow professionals to immediately apply concepts to real work situations. A unique highlight is the 2-day in-campus immersion experience at IIM Kozhikode's scenic campus, providing valuable networking opportunities and intense classroom learning. Upon successful completion, participants gain Executive Alumni status from IIM Kozhikode, a prestigious credential that adds significant value to their professional profile. The program's strategic insights from faculty and industry experts prepare participants to navigate the complexities of modern marketing challenges.

What does this course have to offer?

Key Highlights

Campus Experience
Participate in the 2 day In-Campus immersion module providing participants the opportunity to experience the typical high-intensity classroom and to soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India, set amidst lush green hills and surroundings.
Executive Alumni Status
Upon successfully clearing the evaluation requirements of this programme, participants qualify for the Executive Alumni status from IIM Kozhikode.
Industry Relevant Syllabus
Stay ahead of the curve with the latest trends and technologies in marketing and brand management and how they need to be adapted suitably for new age businesses in the digital era.
Hands-On Data-Driven Activities
Gain insights into emerging platforms and strategies through practical and hands-on exercises that involves analyzing data, implementing different techniques and deriving business relevant insights that can be applied immediately in the real work environment.
Strategic Insights
Connect with other industry professionals, experts, and peers to expand your professional network. Through an exchange of ideas and experiences, gain strategic insights to create, maintain, and grow a successful brand in today's dynamic business environment.
Expert-Led Lectures
Lectures from esteemed faculty and industry experts, provide participants with foundational knowledge as well as current trends and insights from the business world.
Interactive Discussions
The pedagogy places a strong emphasis on interactive discussions, encouraging participants to share their perspectives, debate on various topics, and learn collaboratively.

Who is this programme for?

Marketing professionals looking to update their skills with the latest marketing trends and techniques.
Business owners and Entrepreneurs aiming to build and manage their brand effectively in a competitive market.
Brand managers responsible for maintaining and enhancing brand value who seek to learn more about new-age consumer engagement and retention strategies.
Leaders who want to become more knowledgeable about effective marketing and brand management strategies.
Professionals who have recently taken on a marketing role or aspire for a career in marketing and/or brand management and wish to gain a deeper understanding of the domain.

Minimum Eligibility

Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role.
Minimum of 3 years overall experience in Marketing, Sales or Brand Management or at least 5 years of work experience in business enterprises in a managerial position.

Who is the programme for?

The Professional Certificate Programme in Marketing and Brand Management for New Age Businesses is offered by IIM Kozhikode in partnership with Veranda HigherEd. The program requires a minimum qualification of graduation (10+2+3) or equivalent diploma from a recognized university in any discipline. International participants must have graduation or an equivalent degree from a recognized institution in their country. Additionally, participants need a minimum of 3 years of experience in Marketing, Sales, or Brand Management, or at least 5 years of work experience in a managerial position. The admission process involves a preliminary eligibility check conducted by Veranda HigherEd's Program Advisor/Admission Manager, followed by registration, document submission, and fee payment. Required documents include a passport-size photograph, ID proof, degree certificates, and work experience declaration. A minimum attendance of an attendance of 75% to the sessions (live as well as on-campus modules) is a prerequisite for successful completion. The program includes periodic evaluations through quizzes, class assignments, projects, and case analyses.

Important Dates

Selection process

How to apply?

Curriculum

The Professional Certificate Programme in Marketing and Brand Management for New Age Businesses has been designed to provide participants with a comprehensive understanding of various aspects of marketing and brand management in the digital era. The curriculum covers several key modules: Marketing Management explores retail markets, consumer buying behavior, business markets, business buyer behavior, market research, competition analysis, segmentation, targeting, pricing strategies, marketing channels, and product and marketing strategy. Digital Marketing delves into paid marketing, SEO and content marketing, social media, video and mobile marketing, and ROI calculation. Brand Management examines brand fundamentals, strategies, portfolio management, key elements like recognition, equity, and loyalty, brand-consumer relationships, customer perception, brand image, identity, personality, positioning, and repositioning. Digital Brand Management covers digital brand strategy, managing digital assets and media, brand communications across platforms, and brand metrics including measurement, analysis, and ROI calculation. The program also explores emerging trends in branding such as social media leverage, anticipatory positioning, experiential branding, purpose-driven branding, gamified branding, sustainable branding, and digital innovations. The curriculum concludes with integrated marketing communications and includes a mandatory 2-day in-campus immersion session at IIM Kozhikode.

There are 18 semesters in this course

The curriculum of the Professional Certificate Programme in Marketing and Brand Management for New Age Businesses is structured to provide a comprehensive understanding of both traditional and digital aspects of marketing and brand management. The program begins with Marketing Management, covering essential concepts like retail and business markets, consumer and business buyer behavior, market research, competition analysis, segmentation, targeting, pricing strategies, marketing channels, and product and marketing strategy. This foundation helps participants understand market dynamics and develop effective strategic approaches. The Digital Marketing module explores contemporary online marketing techniques including paid marketing, SEO and content marketing, social media strategies, video and mobile marketing, and methods to calculate return on investment. The Brand Management section delves into brand fundamentals, strategic approaches, portfolio management, and key elements such as brand recognition, equity, and loyalty. It also covers the relationship between brands and consumers, examining customer perception, brand image, identity, personality, and positioning strategies. Digital Brand Management addresses the specific challenges and opportunities of managing brands in the digital space, covering digital brand strategy, asset management, cross-platform communications, and metrics for measuring brand performance. The curriculum also explores emerging trends in branding, including social media leverage, anticipatory positioning, experiential and purpose-driven branding, gamification, sustainability, and digital innovations like AR/VR. The program concludes with integrated marketing communications, teaching participants how to create cohesive messaging across various channels. A highlight of the program is the mandatory 2-day in-campus immersion at IIM Kozhikode, providing participants with hands-on learning experiences and networking opportunities in a high-intensity classroom environment.

Marketing Management

Retail Markets and Consumer Buying Behaviour

Business Markets and Business Buyer Behaviour

Market Research and Competition Analysis

Segmentation and Targeting

Pricing Strategies

Marketing Channels

Product and Marketing Strategy

Digital Marketing

Brand Management

Key Elements of Brand Management

Brands and Consumers

Brand Positioning

Digital Brand Management

Brand Metrics

Emerging and Popular Trends in Branding

Integrated Marketing Communications

In-Campus Immersion

2 Days to complete

Programme Length

The Professional Certificate Programme in Marketing and Brand Management for New Age Businesses extends over a duration of approximately 12 months. Classes are conducted live and virtual every Sunday from 2:30 PM to 5:45 PM IST. The program includes a mandatory 2-day in-campus immersion session at IIM Kozhikode, the dates for which will be communicated during the course. Participants are expected to complete the program within the specified 12-month timeframe, as per the schedule published during the course.

Tuition Fee

The total programme fee for Indian participants is INR 2,45,000 + GST (18%), amounting to a total of INR 2,89,100. For international participants, the fee is USD 4,800. The programme fee includes application fee, tuition charges for all live sessions, learning materials, case studies, class exercises, assessment charges, and boarding and lodging during the campus immersion module. Travel expenses for the campus visit are not included and must be borne by the participant. Payment options include: 1) Full payment upfront of INR 2,45,000 + GST; 2) Initial payment of INR 50,000 + GST with a loan option for the remaining amount; 3) Installment plan with five payments spread over the program duration. The first installment of INR 50,000 + GST is due at registration, the second installment of INR 45,000 + GST by December 19, 2024, and three subsequent installments of INR 50,000 + GST each due by March 20, 2025, June 20, 2025, and September 20, 2025 respectively.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The Professional Certificate Programme in Marketing and Brand Management for New Age Businesses offers a dynamic learning experience through live and synchronous instructor-led classes delivered by esteemed faculty from IIM Kozhikode. Classes are scheduled on Sundays from 2:30 PM to 5:45 PM IST, making it convenient for working professionals to participate without disrupting their careers. The program emphasizes practice-based learning through case study discussions, class exercises, and individual or group activities that help participants gain practical knowledge applicable to real-world scenarios. A highlight of the learning experience is the mandatory 2-day in-campus immersion at IIM Kozhikode, allowing participants to experience the institution's unique campus environment and network with faculty and peers. For those unable to attend a live session, recordings are made available within 24 hours and can be accessed throughout the program duration, though only attendance at live sessions counts toward the completion requirement. The program also facilitates peer learning and networking, enabling participants to connect with other industry professionals, expand their professional networks, and gain strategic insights through the exchange of ideas and experiences.

University Experience

Started in 1997, the Indian Institute of Management Kozhikode (IIMK) has evolved into a premier management education institution in India. The institute offers a wide range of academic programs including Post Graduate Programmes, Fellow Programme in Management, Executive PG Programmes, Management Development Programmes, and Faculty Development Programmes. IIMK established a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. The institute has launched innovative programs such as a PhD (Practice Track) for working professionals and specialized MBA programs in Business Leadership, Finance, and Liberal Studies & Management. IIMK is home to IIMK LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship), a startup incubation program, and the Indian Business Museum. The institute is ranked 3rd as per NIRF India Rankings 2024 in Management and features consistently among top global institutes for its flagship MBA programs in international rankings. IIMK has achieved global accreditation from EQUIS (EFMD) and AMBA (UK) and has made significant strides in international rankings, including the Financial Times Rankings. The institute was recently ranked #70 among top executive program providers globally and entered the global top-100 at Rank #68 for FT Masters in Management Rankings 2024. Over the past two decades, IIMK has successfully delivered nearly 1,300 Management Development Programmes, training more than 41,000 participants from 150+ organizations, including Fortune 500 companies.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
12 Months

₹ 2,45,000

Add to compare

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the objectives of this Professional Certificate Program in Marketing and Brand Management for New Age Businesses?

Is this course online or face to face?

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What is the role of IIM Kozhikode in this course?

When will the live classes of this programme be conducted?

Will I get an IIM Alumni status upon completion of this programme?

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