Digital Marketing for Performance & Growth - IIM Kozhikode
This Professional Certificate Programme equips professionals with advanced skills in digital marketing and growth hacking. Through a blend of theoretical knowledge and practical applications, participants learn performance marketing strategies, analytics, and modern digital tools.
Instructors:
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Course Start Date:
To Be Decided
Application Deadline:
To be announced
Duration:
6-8 Months
₹ 1,80,000
Overview
The Professional Certificate Programme in Digital Marketing for Performance & Growth by IIM Kozhikode offers comprehensive training in digital marketing strategies and growth tactics. The program combines theoretical foundations with practical applications through case studies, simulations, and live projects.
Why Marketing?
The program stands out for its comprehensive curriculum covering all aspects of digital marketing, from fundamentals to advanced strategies. Participants benefit from IIM Kozhikode's prestigious certification, executive alumni status, and hands-on experience with industry tools.
What does this course have to offer?
Key Highlights
Industry-recognized certification
Executive Alumni Status
Complete digital immersion
Live projects
Expert faculty guidance
360-degree marketing approach
Unique proven pedagogies
Immersive tools and technologies
2-day campus visit
Who is this programme for?
Marketing professionals
Digital marketers
Entrepreneurs
Business owners
Early career professionals
Mid-career managers
Minimum Eligibility
Graduates (10+2+3) from recognized university
Minimum 2 years work experience
75% minimum attendance required
Who is the programme for?
The selection process evaluates candidates based on their academic background and work experience. Successful candidates must maintain 75% attendance and pass all evaluation components.
Important Information
Selection process
How to apply?
Curriculum
The curriculum covers essential aspects of digital marketing including SEO, SEM, social media, content marketing, analytics, and performance optimization. The program uses various pedagogical approaches including workshops, case studies, and simulations.
There are 24 semesters in this course
The program is structured around key digital marketing components including Understanding the Digital World, Digital Consumer Journey, SEO/SEM, Social Media Marketing, Content Marketing, Analytics, and Performance Marketing. Each module combines theoretical concepts with practical applications.
Understanding the Digital World
The Digital Consumer Journey
Marketing in a Digital World
Publishers, Advertisers, and Ad-networks
Introduction to Digital Marketing Tools
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Display Advertising
Social Media Marketing
Content Marketing
Digital Marketing Analytics
ROI/Performance Marketing
Conversion Rate Optimization (CRO) Strategy
Attribution Modelling Simulation
Digital Branding Strategy
E-Commerce
Mobile Marketing
Online Reputation Management (ORM)
Digital Media and Entertainment
Competing in the Digital World
Leveraging MarTech
Using the Metaverse for Marketing
Recent Development in Digital & Global Outlook
Capstone Live Project
Programme Length
6-8 months with weekend classes
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Associate Professor,Marketing Management,IIM Kozhikode
Prof. Sreejesh is dedicated to enhancing students' understanding of marketing principles through a blend of theoretical frameworks and practical applications. His teaching approach emphasizes critical thinking and real-world problem-solving, preparing students to navigate the complexities of the marketing landscape effectively. Through his mentorship and research contributions, he plays a significant role in shaping future marketing professionals equipped to meet the challenges of an ever-evolving industry.
Professor,Information Systems,IIM Kozhikode
Prof. Krishnan is dedicated to enhancing students' understanding of how information systems can be leveraged for competitive advantage in organizations. He likely employs a combination of theoretical frameworks and practical case studies to prepare students for the challenges of managing information in today's digital landscape. Through his teaching and research contributions, Prof. Satish Krishnan plays a significant role in shaping future leaders in the field of information systems and management.
Tuition Fee
The program fee is INR 1,80,000 + GST with a one-time application fee of INR 2,000 + GST. Flexible payment options and EMI facilities are available.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
The program uses a Direct to Device format with live interactive sessions. Learning methods include case studies, simulations, hands-on exercises, and a capstone live project.
University Experience
IIM Kozhikode provides comprehensive support through its state-of-the-art digital learning platform. The program includes campus immersion and access to industry-leading tools and resources.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
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EQUIS Accreditation
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AMBA Accreditation
Institute of National Importance Status
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Associate Professor,Marketing Management,IIM Kozhikode
Prof. Sreejesh is dedicated to enhancing students' understanding of marketing principles through a blend of theoretical frameworks and practical applications. His teaching approach emphasizes critical thinking and real-world problem-solving, preparing students to navigate the complexities of the marketing landscape effectively. Through his mentorship and research contributions, he plays a significant role in shaping future marketing professionals equipped to meet the challenges of an ever-evolving industry.
Professor,Information Systems,IIM Kozhikode
Prof. Krishnan is dedicated to enhancing students' understanding of how information systems can be leveraged for competitive advantage in organizations. He likely employs a combination of theoretical frameworks and practical case studies to prepare students for the challenges of managing information in today's digital landscape. Through his teaching and research contributions, Prof. Satish Krishnan plays a significant role in shaping future leaders in the field of information systems and management.
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
Course Start Date:
To Be Decided
Application Deadline:
To be announced
Duration:
6-8 Months
₹ 1,80,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.