Certificate in Business Strategy for Growth
The Indian Institute of Management Kozhikode presents the Professional Certificate Programme in Managing Business Strategies for Sustained Growth and Profitability, designed for progressive professionals responsible for effectively managing and growing businesses in uncertain environments. This elite course blends theoretical knowledge with practical insights from distinguished faculty and industry veterans. Participants gain comprehensive understanding of key business principles, develop strategic thinking skills, learn consumer behavior and marketing strategies, develop leadership qualities, and understand change management. The program teaches how to navigate complex business challenges, implement effective strategies for long-term growth, and integrate sustainability into business practices. Custom-designed for aspiring leaders and senior professionals seeking to remain successful while contributing meaningfully to their organizations.
Instructors:
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,99,000
Overview
The Indian Institute of Management Kozhikode's Professional Certificate Programme in Managing Business Strategies for Sustained Growth and Profitability is an elite course designed for progressive professionals responsible for managing and growing businesses in dynamic environments. The curriculum seamlessly blends theoretical knowledge with practical insights delivered by distinguished faculty and industry veterans. Participants gain comprehensive understanding of key business principles, develop strategic thinking skills to identify opportunities, learn effective marketing strategies, and develop leadership qualities to inspire teams. The program teaches navigation through complex business challenges, implementing effective strategies for long-term growth and profitability, and integrating sustainability into business practices. The course features live online classes on Sundays, complemented by two mandatory in-campus immersion modules at IIM Kozhikode's scenic campus, providing a high-intensity classroom experience in one of India's most iconic management institutions.
Why Leadership & Management?
The Professional Certificate Programme in Managing Business Strategies for Sustained Growth and Profitability from IIM Kozhikode offers a distinctive blend of academic excellence and practical application. Ranked #3 in India by NIRF Rankings 2024 and globally accredited by EQUIS and AMBA, this program provides both theoretical frameworks and real-world applications critical for today's business leaders. The curriculum taught by distinguished faculty offers comprehensive coverage of business principles with emphasis on practical implementation through case studies, simulations, and hands-on exercises. The program includes two in-campus immersion modules, providing the opportunity to experience IIM Kozhikode's renowned campus environment while networking with peers and faculty. Successful participants receive Executive Alumni status, opening doors to a prestigious professional network and ongoing learning opportunities.
What does this course have to offer?
Key Highlights
Completion Certificate from IIM Kozhikode (ranked #3 in India by NIRF Rankings 2024) 2 In-Campus immersion modules of 2 days each at IIM Kozhikode Executive Alumni Status upon successful completion World-Class Case Studies from top repositories Networking Opportunities with industry professionals Learning by Doing through hands-on exercises Expert-Led Lectures from esteemed faculty Convenient class schedule for working professionals
Who is this programme for?
Executives refining leadership and driving organizational change Managers mastering strategies for dynamic business challenges Directors deepening strategic decision-making skills C-suite leaders staying abreast of industry trends Potential successors preparing for top executive roles Division heads integrating departments with corporate objectives Project managers leading large-scale strategic projects Entrepreneurs scaling operations in mature businesses Nonprofit and government leaders applying business principles
Minimum Eligibility
Graduates (10+2+3) or Diploma Holders from recognized university Minimum 5 years work experience preferably in managerial position For Diploma Holders (10+3): Minimum 15 years work experience in supervisory role
Who is the programme for?
The program follows a comprehensive admission process starting with eligibility verification by Veranda HigherEd's Program Advisors. Candidates must meet the specified educational qualifications and experience requirements. After establishing eligibility, candidates register online and proceed to pay the first installment or full program fee.
Selection process
How to apply?
Curriculum
The curriculum is structured into 10 comprehensive modules covering all aspects of business management and strategic growth. Module 1 focuses on navigating the business landscape, exploring business models and digital transformation. Module 2 covers marketing and sales strategy for competitive advantage. Module 3 addresses strategic human capital and talent management, while Module 4 focuses on operational and supply chain excellence. Module 5 delves into data-driven decision making and analytics, and Module 6 examines strategic analysis and competitive positioning. Module 7 covers growth strategies and corporate expansion, while Module 8 explores leadership for transformation and sustainability. Module 9 addresses financial strategies for growth and profitability, and the program concludes with a capstone project and integrative simulation in Module 10.
There are 10 semesters in this course
The Professional Certificate Programme in Managing Business Strategies for Sustained Growth and Profitability offers a comprehensive curriculum divided into 10 modules. Module 1 covers business landscapes, examining existing models, environmental dynamics, digitization impacts, and sustainability. Module 2 focuses on marketing and sales strategies, including competition analysis, demand forecasting, and digital marketing. Module 3 addresses human capital management with AI integration and team building. Module 4 explores operations and supply chain excellence, while Module 5 delves into data analytics and visualization. Module 6 examines strategic analysis with frameworks for competitive positioning. Module 7 covers growth strategies including internationalization and acquisitions. Module 8 addresses transformational leadership and governance. Module 9 focuses on financial strategies for profitability, and Module 10 concludes with a capstone project integrating all concepts through simulation exercises.
Module 1: Navigating the Business Landscape
Module 2: Marketing & Sales Strategy for Competitive Advantage
Module 3: Strategic Human Capital & Talent Management
Module 4: Operational & Supply Chain Excellence
Module 5: Data-Driven Decision Making & Analytics
Module 6: Strategic Analysis & Competitive Positioning
Module 7: Growth Strategies & Corporate Expansion
Module 8: Leadership for Transformation and Sustainability
Module 9: Financial Strategies for Growth and Profitability
Module 10: Capstone Project & Integrative Simulation
Programme Length
The programme extends over a duration of approximately 12 months.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Professor, Marketing Management
Dr. Anandakuttan B. Unnithan obtained his PhD degree in Marketing from Cochin University of Science and Technology, Kochi, Kerala. His career as a business educator, researcher and administrator has spanned over two decades. Currently, he is the Professor in the Marketing Management Area and Dean (Academic affairs and Development) at Indian Institute of Management Kozhikode. His research interests include consumer behavior, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies and is actively engaged in executive education and management development programmes.
Associate Professor, Strategic Management
Prof. Salman Ali is an Assistant Professor in the Strategic Management Area at the Indian Institute of Management (llM) Kozhikode. He obtained his doctorate from llM Ahmedabad, specializing in the domain of Strategic Management and International Business. His areas of research encompass fields such as internationalization and re-internationalization of firms, global tourism and sustainable development, as well as digital transformation strategies. He has travelled extensively around the world, having visited over 20 countries spanning 5 continents, and has over 14 years of industry and academic expertise, including roles such as Assistant Professor at llM Raipur and llM Shillong, and Branch Director at Universal Business Links India (a franchisee of UBL United Kingdom).
Tuition Fee
The programme fee is INR 2,99,000 plus GST for Indian participants and USD 5,400 for international participants. The fee includes application charges, tuition for all live sessions, learning materials, case studies, class exercises, assessment charges, and boarding/lodging expenses during the in-campus immersion modules on a twin-sharing basis. Travel expenses to and from the campus are not included. Multiple payment options are available: full payment upfront, partial payment (INR 60,000 + GST) at registration with loan facility for the remaining amount, or an installment plan with five payments spread over the program duration. Financial assistance options are available through partner financial service providers.
Fee Structure
Payment options
Financing options
Learning Experience
The learning experience combines live synchronous virtual classes with two in-campus immersion modules, providing a blended approach that balances flexibility with hands-on learning. Classes are conducted by esteemed faculty from IIM Kozhikode and industry professionals, delivering interactive sessions every Sunday. Recorded sessions are available for review and revision. The program emphasizes practice-based learning through case study discussions, class exercises, and peer interactions. World-class case studies from top repositories provide insights into real business challenges. The in-campus modules offer high-intensity classroom experiences in IIM Kozhikode's iconic campus environment, fostering deeper engagement and networking opportunities with faculty and peers.
University Experience
IIM Kozhikode, established in 1997, is ranked 3rd in NIRF India Rankings 2024 for Management and has achieved global recognition through QS World University Rankings. The institute is accredited by EQUIS and AMBA, and recently debuted in the Financial Times Rankings. IIM Kozhikode's campus offers a unique learning environment set amidst lush green hills, providing an oxy-rich atmosphere conducive to academic excellence. The institute houses IIMK LIVE, a startup incubation programme, and the Indian Business Museum. With a satellite campus at Infopark, Kochi, dedicated to Executive Education, IIM Kozhikode has successfully delivered nearly 1300 Management Development Programmes, training over 41,000 participants from 150+ organizations, including Fortune 500 companies. The institute continues to expand its global footprint while maintaining a strong commitment to its vision of "Globalizing Indian Thought."
Testimonials
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About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
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EQUIS Accreditation
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AMBA Accreditation
Institute of National Importance Status
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Professor, Marketing Management
Dr. Anandakuttan B. Unnithan obtained his PhD degree in Marketing from Cochin University of Science and Technology, Kochi, Kerala. His career as a business educator, researcher and administrator has spanned over two decades. Currently, he is the Professor in the Marketing Management Area and Dean (Academic affairs and Development) at Indian Institute of Management Kozhikode. His research interests include consumer behavior, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies and is actively engaged in executive education and management development programmes.
Associate Professor, Strategic Management
Prof. Salman Ali is an Assistant Professor in the Strategic Management Area at the Indian Institute of Management (llM) Kozhikode. He obtained his doctorate from llM Ahmedabad, specializing in the domain of Strategic Management and International Business. His areas of research encompass fields such as internationalization and re-internationalization of firms, global tourism and sustainable development, as well as digital transformation strategies. He has travelled extensively around the world, having visited over 20 countries spanning 5 continents, and has over 14 years of industry and academic expertise, including roles such as Assistant Professor at llM Raipur and llM Shillong, and Branch Director at Universal Business Links India (a franchisee of UBL United Kingdom).
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,99,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.