Cert. in Marketing, Analytics & Sales Mastery
The Indian Institute of Management Kozhikode presents the Mastery in Marketing, Analytics, and Sales (MAS) program designed for forward-thinking executives poised to become trailblazers in the business world. The curriculum offers an immersive experience fusing theoretical knowledge with practical insights across three key areas: Marketing Mastery to explore cutting-edge strategies in an increasingly digital marketplace, Analytics Proficiency for data-driven decision-making to transform data into impactful business strategies, and Sales Excellence to master modern techniques, relationship management, and persuasive negotiation. This transformative journey is tailored for professionals like mid-level managers and executives, offering the flexibility required by working individuals without compromising on learning depth and quality.
Instructors:
English
Powered by
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,45,000
Overview
The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales. The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights.
Why Marketing?
The Professional Certificate Program in Mastery in Marketing, Analytics and Sales offers unique benefits including a Certificate of Completion from IIM Kozhikode (ranked #3 among Management schools in India), a 2-day in-campus immersion experience, Executive Alumni status upon completion, experiential simulations mimicking real-world scenarios, hands-on data-driven activities, world-class case studies, role-playing exercises, collaborative projects, and expert-led lectures with interactive discussions.
What does this course have to offer?
Key Highlights
Completion Certificate from IIM Kozhikode, ranked #3 in India 2-day Campus Immersion experience at IIM Kozhikode Executive Alumni Status upon successful completion Experiential Simulations mimicking real business scenarios Hands-On Data-Driven Activities for practical analytics skills World-Class Case Studies from top repositories Role Plays to enact real-life business scenarios Collaborative Projects promoting teamwork and leadership Expert-Led Lectures from esteemed faculty and industry experts Interactive Discussions encouraging diverse perspectives
Who is this programme for?
Professionals eager to develop new skills and enhance competencies Individuals from diverse industries and functional roles Professionals aspiring to take up leadership positions Mid-level managers and executives seeking flexible learning Candidates committed to active participation in program activities
Minimum Eligibility
Graduates (10+2+3) or Diploma Holders (10+2+3) from recognized university 3+ years experience in Marketing & Sales function or 5+ years in managerial position Eagerness to develop new skills and enhance current competencies
Who is the programme for?
The admission process is designed to be accessible yet maintains academic rigor. Candidates must be graduates from recognized universities with minimum 50% marks. The program emphasizes practical experience and potential rather than traditional entrance exam scores. The academic structure follows a semester system with continuous evaluation through various assessment methods.
Selection process
How to apply?
Curriculum
The curriculum is organized into three major sections: Mastery in Marketing, Mastery in Analytics, and Mastery in Sales. The Marketing section covers strategic foundations, consumer behavior insights, retailing principles, product management, brand building, digital marketing, B2B strategies, and marketing communications. The Analytics portion focuses on data collection, customer and product analytics, web analytics, sales analytics, market research, marketing mix modeling, and data visualization. The Sales section addresses fundamentals of sales management, CRM, advanced selling techniques, digital sales, B2B strategies, team management, and global sales approaches.
There are 4 semesters in this course
Section 1: Mastery in Marketing covers marketing strategy foundations, consumer behavior insights, retailing principles, product management, brand management techniques, digital marketing strategies, B2B marketing, and marketing communication planning. Section 2: Mastery in Analytics includes introduction to marketing analytics, data collection and management, customer and product analytics, web and digital analytics, sales analytics, market research and competitive analysis, marketing mix modeling, and data visualization and reporting. Section 3: Mastery in Sales focuses on fundamentals of sales management, customer relationship management, sales techniques and skills, digital sales and e-commerce, B2B sales, sales team management and leadership, and global sales strategies.
Section 1: Mastery in Marketing
Section 2: Mastery in Analytics
Section 3: Mastery in Sales
In-Campus Immersion
2 Days to complete
Programme Length
The Professional Certificate Program in Mastery in Marketing, Analytics and Sales extends over 12 months with live classes.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Associate Professor
Prof. Sreejesh S is currently working as an Associate Professor in Marketing Management Area at the Indian Institute of Management Kozhikode, located in Kerala, India. His main research interests include brand management, services marketing, online marketing & advertising. His publications have appeared in the leading journals of marketing, such as the European Journal of Marketing, Industrial Marketing Management, Computers in Human Behavior, Journal of Travel and Tourism Marketing, Marketing Intelligence and Planning, and many more.
Professor
Prof. M Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like the European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management, etc.
Tuition Fee
Total Programme Fees: INR 2,45,000/- + GST. For international participants: USD 4,800. The fee includes application processing, tuition for all live sessions, learning materials, case studies, class exercises, assessment charges, and boarding/lodging during the 2-day campus immersion. Payment options include full upfront payment, loan option (INR 50,000 + GST initial payment with loan for remaining amount), or 5 installments spread throughout the program duration.
Fee Structure
Payment options
Financing options
Learning Experience
The program features live and synchronous instructor-led classes from IIM Kozhikode faculty, scheduled conveniently on Saturdays for working professionals. Learning is practice-based through case studies, exercises, and activities. The program includes an on-campus visit to IIM Kozhikode, access to recorded sessions for review, and hands-on experience through simulations, role plays, and collaborative projects that mimic real-life business scenarios.
University Experience
IIM Kozhikode, started in 1997, offers various management education programs including Post Graduate Programme, Fellow Programme, Executive PG Programmes, and Management Development Programmes. The institute is ranked 3rd in NIRF India Rankings 2024 for Management and features regularly in global rankings including QS World University Rankings (Top 151-200 globally). IIM Kozhikode is accredited by EQUIS and AMBA, ranked #70 among top executive program providers globally in Financial Times Rankings 2024, and #68 for its full-time MBA program. The institute has delivered approximately 1300 MDP programs, training over 41,000 participants from 150+ organizations.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Loading alumni...
About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
-1726828973007.svg)
EQUIS Accreditation
 -1726826792039.svg)
AMBA Accreditation
Institute of National Importance Status
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Associate Professor
Prof. Sreejesh S is currently working as an Associate Professor in Marketing Management Area at the Indian Institute of Management Kozhikode, located in Kerala, India. His main research interests include brand management, services marketing, online marketing & advertising. His publications have appeared in the leading journals of marketing, such as the European Journal of Marketing, Industrial Marketing Management, Computers in Human Behavior, Journal of Travel and Tourism Marketing, Marketing Intelligence and Planning, and many more.
Professor
Prof. M Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like the European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management, etc.
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,45,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.