Cert. in Marketing, Analytics & Sales Mastery

The Indian Institute of Management Kozhikode presents the Mastery in Marketing, Analytics, and Sales (MAS) program designed for forward-thinking executives poised to become trailblazers in the business world. The curriculum offers an immersive experience fusing theoretical knowledge with practical insights across three key areas: Marketing Mastery to explore cutting-edge strategies in an increasingly digital marketplace, Analytics Proficiency for data-driven decision-making to transform data into impactful business strategies, and Sales Excellence to master modern techniques, relationship management, and persuasive negotiation. This transformative journey is tailored for professionals like mid-level managers and executives, offering the flexibility required by working individuals without compromising on learning depth and quality.

Instructors:

Dr Sreejesh S

Dr M Geetha

English

Not specified

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
12 Months

₹ 2,45,000

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Overview

The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales. The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights.

Why Marketing?

The Professional Certificate Program in Mastery in Marketing, Analytics and Sales offers unique benefits including a Certificate of Completion from IIM Kozhikode (ranked #3 among Management schools in India), a 2-day in-campus immersion experience, Executive Alumni status upon completion, experiential simulations mimicking real-world scenarios, hands-on data-driven activities, world-class case studies, role-playing exercises, collaborative projects, and expert-led lectures with interactive discussions.

What does this course have to offer?

Key Highlights

Completion Certificate from IIM Kozhikode, ranked #3 in India 2-day Campus Immersion experience at IIM Kozhikode Executive Alumni Status upon successful completion Experiential Simulations mimicking real business scenarios Hands-On Data-Driven Activities for practical analytics skills World-Class Case Studies from top repositories Role Plays to enact real-life business scenarios Collaborative Projects promoting teamwork and leadership Expert-Led Lectures from esteemed faculty and industry experts Interactive Discussions encouraging diverse perspectives

Who is this programme for?

Professionals eager to develop new skills and enhance competencies Individuals from diverse industries and functional roles Professionals aspiring to take up leadership positions Mid-level managers and executives seeking flexible learning Candidates committed to active participation in program activities

Minimum Eligibility

Graduates (10+2+3) or Diploma Holders (10+2+3) from recognized university 3+ years experience in Marketing & Sales function or 5+ years in managerial position Eagerness to develop new skills and enhance current competencies

Who is the programme for?

For Indian Participants: Graduates (10+2+3) or Diploma Holders (10+2+3) from a recognized university in any discipline. Diploma Holders (10+3) will be considered case by case with minimum 10 years of supervisory experience. For International Participants: Graduation or equivalent degree from any recognized institution. Experience requirements include minimum 3 years in Marketing & Sales function or at least 5 years in managerial position. The admission process involves preliminary eligibility check, online registration with fee payment, and document verification. A minimum 75% attendance is required for course completion.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is organized into three major sections: Mastery in Marketing, Mastery in Analytics, and Mastery in Sales. The Marketing section covers strategic foundations, consumer behavior insights, retailing principles, product management, brand building, digital marketing, B2B strategies, and marketing communications. The Analytics portion focuses on data collection, customer and product analytics, web analytics, sales analytics, market research, marketing mix modeling, and data visualization. The Sales section addresses fundamentals of sales management, CRM, advanced selling techniques, digital sales, B2B strategies, team management, and global sales approaches.

There are 4 semesters in this course

Section 1: Mastery in Marketing covers marketing strategy foundations, consumer behavior insights, retailing principles, product management, brand management techniques, digital marketing strategies, B2B marketing, and marketing communication planning. Section 2: Mastery in Analytics includes introduction to marketing analytics, data collection and management, customer and product analytics, web and digital analytics, sales analytics, market research and competitive analysis, marketing mix modeling, and data visualization and reporting. Section 3: Mastery in Sales focuses on fundamentals of sales management, customer relationship management, sales techniques and skills, digital sales and e-commerce, B2B sales, sales team management and leadership, and global sales strategies.

Section 1: Mastery in Marketing

Section 2: Mastery in Analytics

Section 3: Mastery in Sales

In-Campus Immersion

2 Days to complete

Programme Length

The Professional Certificate Program in Mastery in Marketing, Analytics and Sales extends over 12 months with live classes conducted on Saturday evenings from 6:45 PM to 9:45 PM IST. The program includes a 2-day in-campus immersion module at IIM Kozhikode, with specific dates to be communicated during the program.

Tuition Fee

Total Programme Fees: INR 2,45,000/- + GST. For international participants: USD 4,800. The fee includes application processing, tuition for all live sessions, learning materials, case studies, class exercises, assessment charges, and boarding/lodging during the 2-day campus immersion. Payment options include full upfront payment, loan option (INR 50,000 + GST initial payment with loan for remaining amount), or 5 installments spread throughout the program duration.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

The program features live and synchronous instructor-led classes from IIM Kozhikode faculty, scheduled conveniently on Saturdays for working professionals. Learning is practice-based through case studies, exercises, and activities. The program includes an on-campus visit to IIM Kozhikode, access to recorded sessions for review, and hands-on experience through simulations, role plays, and collaborative projects that mimic real-life business scenarios.

University Experience

IIM Kozhikode, started in 1997, offers various management education programs including Post Graduate Programme, Fellow Programme, Executive PG Programmes, and Management Development Programmes. The institute is ranked 3rd in NIRF India Rankings 2024 for Management and features regularly in global rankings including QS World University Rankings (Top 151-200 globally). IIM Kozhikode is accredited by EQUIS and AMBA, ranked #70 among top executive program providers globally in Financial Times Rankings 2024, and #68 for its full-time MBA program. The institute has delivered approximately 1300 MDP programs, training over 41,000 participants from 150+ organizations.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
Coming Soon
Applications Deadline:
To be announced
Duration:
12 Months

₹ 2,45,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Dr Sreejesh S

Associate Professor

Prof. Sreejesh S is currently working as an Associate Professor in Marketing Management Area at the Indian Institute of Management Kozhikode, located in Kerala, India. His main research interests include brand management, services marketing, online marketing & advertising. His publications have appeared in the leading journals of marketing, such as the European Journal of Marketing, Industrial Marketing Management, Computers in Human Behavior, Journal of Travel and Tourism Marketing, Marketing Intelligence and Planning, and many more.

Dr M Geetha

Professor

Prof. M Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like the European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management, etc.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Dr Sreejesh S

Associate Professor

Dr M Geetha

Professor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the objectives of this Professional Certificate Program in Mastery in Marketing, Analytics and Sales?

Is this course online or face to face?

What if I miss a live class of this course?

Will I get an IIM Alumni status upon completion of this program?