Advanced Product Management - IIM Kozhikode

IIM Kozhikode's Professional Certificate Programme in Advanced Product Management offers a comprehensive curriculum focused on product development, market analysis, and innovation strategies. The program combines theoretical knowledge with practical applications through simulations and case studies.

4 already enrolled

Instructors:

Prof. Atanu Adhikari

English

Course Start Date:
14th September 2025
Applications Deadline:
Closing Soon
Duration:
6-6 Months

₹ 1,98,240

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Overview

The program offers comprehensive training in advanced product management, combining theoretical foundations with practical applications. Participants learn through interactive sessions, case studies, and simulations, developing expertise in product strategy, market analysis, and innovation.

Why Product Management?

The program fee is ₹1,98,240 with applicable taxes, payable in installments with a ₹10,000 application fee followed by three installments of ₹50,000, ₹36,000, ₹36,000, and ₹36,000 respectively. All fees are collected by BCCL with books and study materials provided by IIM Kozhikode. Processing fees are non-refundable in case of offer rejection. The fee covers comprehensive product management curriculum spanning 18 modules, Harvard simulations, live online sessions, capstone project, real-life projects, peer networking opportunities, industry case studies, interactive learning platform, and complimentary GenAI content access.

What does this course have to offer?

Key Highlights

Interactive learning platform
Live online sessions
Harvard simulations
Capstone project
Real-life projects
Peer networking opportunities
Industry case studies
Complimentary GenAI content

Who is this programme for?

Middle to senior level product managers
Marketing managers
Sales managers
Professionals with 5+ years experience
Product development specialists

Minimum Eligibility

Bachelor's degree (10+2+3 or 10+2+4)
Minimum 5 years work experience
Selection based on credentials
Nominations and retail applications accepted

Who is the programme for?

The selection process is based on candidate credentials and corporate nominations. Applicants must meet the eligibility criteria and submit required documentation. Final selection is done by IIM Kozhikode.

Important Dates

Selection process

Curriculum

The curriculum spans 18 modules covering product strategy, market analysis, innovation, and analytics. The program includes Harvard simulations, case studies, and a capstone project. Content ranges from fundamental concepts to advanced product management techniques.

There are 18 semesters in this course

The program delivers comprehensive product management education through 18 modules. Core topics include value creation, market analysis, strategic planning, and innovation management. Practical components include simulations, case studies, and analytics training. The curriculum emphasizes both theoretical knowledge and practical application through real-world scenarios.

Module 1: Introduction - Value Creation, Communication and Delivery

Module 2: Product and Its Value Proposition

Module 3: Strategic Elements in Product Management and Product Roadmap

Module 4: Market Segmentation, Target Market Selection and Buyer's Persona

Module 5: Managing Product Positioning

Module 6: Innovation in Product Management

Module 7 & 8: Simulation – Crossing the Chasm

Module 9: New Product Development Process

Module 10 & 11: Analytics for product managers – Part 1

Module 12: Analytics for product managers – Part 2

Module 13: Product, Market Orientation, and Competitor Orientation

Module 14: Product Management at the Bottom of The Pyramid

Module 15: Agile Product Management, MVP, And MDP

Module 16: Managing Products in Business Market

Module 17: Analytics For Product Managers – Part 3

Module 18: Comprehensive Simulation on Product Management

Case Studies

Simulations

Programme Length

6 months of structured learning with flexible online delivery

Tuition Fee

The program fee is ₹1,98,240 with taxes, payable in installments. The payment schedule is structured across four installments to facilitate easier financial planning.

Fee Structure

Payment options

Learning Experience

The program utilizes a direct-to-device learning format with interactive sessions conducted through TimesPro's learning platform. Students engage through live classes, simulations, and collaborative projects.

University Experience

Students experience a blend of theoretical and practical learning through IIM Kozhikode's virtual platform. The program includes interactive sessions, case discussions, and peer learning opportunities.

About the University

Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.

112.5 acres

Campus size

1,200+

Total enrollment

103

Faculty size

Affiliation & Recognition

EQUIS Accreditation

AMBA Accreditation

Institute of National Importance Status

Career services

IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.

67.02 LPA

Highest package

24 LPA

Average package

Course Start Date:
14th September 2025
Applications Deadline:
Closing Soon
Duration:
6-6 Months

₹ 1,98,240

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructor

Prof. Atanu Adhikari

Professor – Marketing IIM Kozhikode

Prof. Atanu Adhikari earned his bachelor’s degree in engineering, an MBA (Gold Medallist), and a Ph.D. in Marketing Management. Prof. Adhikari was a visiting researcher at Whitman School of Management, Syracuse University, USA.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructor

Prof. Atanu Adhikari

Professor – Marketing IIM Kozhikode

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the selection process?

Is work experience mandatory?

What is the program duration?