Advanced Product Management - IIM Kozhikode
IIM Kozhikode's Professional Certificate Programme in Advanced Product Management offers a comprehensive curriculum focused on product development, market analysis, and innovation strategies. The program combines theoretical knowledge with practical applications through simulations and case studies.
4 already enrolled
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
6 Months
₹ 1,98,240
Overview
The program offers comprehensive training in advanced product management, combining theoretical foundations with practical applications. Participants learn through interactive sessions, case studies, and simulations, developing expertise in product strategy, market analysis, and innovation.
Why Product Management?
Gain advanced product management expertise with IIM Kozhikode — master product strategy, innovation, analytics, and agile frameworks through case studies, simulations, and a real-world capstone project.
What does this course have to offer?
Key Highlights
Interactive learning platform
Live online sessions
Harvard simulations
Capstone project
Real-life projects
Peer networking opportunities
Industry case studies
Complimentary GenAI content
Who is this programme for?
Middle to senior level product managers
Marketing managers
Sales managers
Professionals with 5+ years experience
Product development specialists
Minimum Eligibility
Bachelor's degree (10+2+3 or 10+2+4)
Minimum 5 years work experience
Selection based on credentials
Nominations and retail applications accepted
Who is the programme for?
The selection process is based on candidate credentials and corporate nominations. Applicants must meet the eligibility criteria and submit required documentation. Final selection is done by IIM Kozhikode.
Selection process
Curriculum
The curriculum spans 18 modules covering product strategy, market analysis, innovation, and analytics. The program includes Harvard simulations, case studies, and a capstone project. Content ranges from fundamental concepts to advanced product management techniques.
There are 18 semesters in this course
The program delivers comprehensive product management education through 18 modules. Core topics include value creation, market analysis, strategic planning, and innovation management. Practical components include simulations, case studies, and analytics training. The curriculum emphasizes both theoretical knowledge and practical application through real-world scenarios.
Module 1: Introduction - Value Creation, Communication and Delivery
Module 2: Product and Its Value Proposition
Module 3: Strategic Elements in Product Management and Product Roadmap
Module 4: Market Segmentation, Target Market Selection and Buyer's Persona
Module 5: Managing Product Positioning
Module 6: Innovation in Product Management
Module 7 & 8: Simulation – Crossing the Chasm
Module 9: New Product Development Process
Module 10 & 11: Analytics for product managers – Part 1
Module 12: Analytics for product managers – Part 2
Module 13: Product, Market Orientation, and Competitor Orientation
Module 14: Product Management at the Bottom of The Pyramid
Module 15: Agile Product Management, MVP, And MDP
Module 16: Managing Products in Business Market
Module 17: Analytics For Product Managers – Part 3
Module 18: Comprehensive Simulation on Product Management
Case Studies
Simulations
Programme Length
6 months of structured learning with flexible online delivery
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Professor – Marketing IIM Kozhikode
Prof. Atanu Adhikari earned his bachelor’s degree in engineering, an MBA (Gold Medallist), and a Ph.D. in Marketing Management. Prof. Adhikari was a visiting researcher at Whitman School of Management, Syracuse University, USA.
Tuition Fee
The program fee is ₹1,98,240 with taxes, payable in installments. The payment schedule is structured across four installments to facilitate easier financial planning.
Fee Structure
Payment options
Learning Experience
The program utilizes a direct-to-device learning format with interactive sessions conducted through TimesPro's learning platform. Students engage through live classes, simulations, and collaborative projects.
University Experience
Students experience a blend of theoretical and practical learning through IIM Kozhikode's virtual platform. The program includes interactive sessions, case discussions, and peer learning opportunities.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Founded in 1996 through collaboration between the Government of India and Kerala State Government, IIMK is the fifth IIM established in India. Located on picturesque hillocks in Kunnamangalam, Calicut, the institute has pioneered several innovations in management education and is known for its commitment to academic excellence and sustainability.
112.5 acres
Campus size
1,200+
Total enrollment
103
Faculty size
Affiliation & Recognition
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EQUIS Accreditation
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AMBA Accreditation
Institute of National Importance Status
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Professor – Marketing IIM Kozhikode
Prof. Atanu Adhikari earned his bachelor’s degree in engineering, an MBA (Gold Medallist), and a Ph.D. in Marketing Management. Prof. Adhikari was a visiting researcher at Whitman School of Management, Syracuse University, USA.
Career services
IIMK provides comprehensive career development support through multiple channels. The institute's placement cell facilitates strong connections with leading employers worldwide, offering extensive networking opportunities and professional development programs. Through partnerships with corporate leaders, students receive practical experience and career advancement opportunities.
67.02 LPA
Highest package
24 LPA
Average package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
6 Months
₹ 1,98,240
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.