Sales and Marketing Executive Programme - IIM Indore

This module covers foundational marketing concepts including the marketing mix (4 Ps), market research methodologies, consumer behavior analysis and customer lifetime value, segmentation targeting and positioning strategies, brand positioning equity and strategy development, and essential MS Excel skills for marketing professionals.

This module introduces the fundamentals of digital marketing and explores various digital business models, along with core concepts essential for digital strategy development and planning.

This module provides foundational knowledge in analytics covering the business analytics lifecycle using CRISP-DM methodology, understanding descriptive predictive and prescriptive analytics approaches, data visualization fundamentals, and practical data analysis techniques using MS Excel.

This module focuses on comprehensive product brand and pricing strategies including the new product development process, brand management and positioning techniques, and pricing strategy informed by consumer psychology.

This module covers advanced digital marketing strategies and analytics including search engine optimization, search engine marketing, content marketing, email marketing, social media and mobile marketing approaches, and web analytics for performance tracking.

This module provides comprehensive knowledge in sales and distribution management covering salesforce management techniques, sales forecasting and control methods, and channel design logistics and distribution strategies.

This module explores strategic marketing and business strategy covering growth and competitive strategies, product life cycle strategies, and the integration of business strategy with marketing automation.

This module focuses on the application of artificial intelligence in marketing including prompt engineering techniques, AI applications in branding, and AI-powered social media and SEO strategies.

This module covers integrated marketing communications including marketing communication strategies, message design and campaign development, and integrated digital communication planning approaches.

This module focuses on services marketing and customer experience management covering service quality and customer experience management principles, and strategies for building customer loyalty and satisfaction.

This module explores emerging business models with focus on B2B marketing fundamentals, organizational buying behavior, and understanding evolving digital business models.

This module focuses on influencer marketing strategies and practices.

This capstone module focuses on digital marketing campaign automation providing practical hands-on experience in marketing automation platforms.

This section provides real-world industry perspectives through case studies and expert insights covering IKEA market entry strategy, the 3 A's of Marketing (Agility Ability Authenticity), customer centricity and digital innovations, brand management in the digital world, and moment marketing approaches for digital customer journeys.