Digital Marketing & Strategy Certificate - IIM Indore
A 12-month program offering in-depth coverage of digital marketing tools, strategies, and analytics. Features real-time campaign projects and practical applications across multiple platforms.
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Instructors:
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Course Start Date:
17th August, 2025
Applications Deadline:
Next Batch starting Soon
Duration:
12-12 Months
₹ 1,70,000
Overview
IIM Indore's Certificate Programme in Digital Marketing and Strategy provides comprehensive understanding of digital platforms, social media, and marketing analytics. Features hands-on experience with industry tools and campaign management.
Why Online MBA (Master of Business Administration)?
The program includes a 3-day campus immersion, capstone project, and hands-on training with multiple digital marketing tools. Participants receive IIM Indore Executive Education Alumni status.
What does this course have to offer?
Key Highlights
Interactive learning platform
Real-time campaign project
Three-day campus immersion
Hands-on tool training
Executive alumni status
Industry case studies
Capstone project
Who is this programme for?
Digital marketers
Entrepreneurs
Senior executives
Agency professionals
Content creators
Minimum Eligibility
Diploma/Graduate/Post-graduate with 50% marks
Minimum 2 years work experience
75% minimum attendance required
Profile evaluation required
Who is the programme for?
Selection based on application and overall profile. Requires minimum 50% marks and 2 years work experience.
Important Dates
Selection process
How to apply?
Curriculum
The curriculum spans 12 comprehensive modules plus pre-modules covering fundamentals through advanced digital marketing concepts. Features extensive hands-on training with industry tools.
There are 21 semesters in this course
The program offers extensive coverage through pre-modules and 12 main modules, progressing from marketing fundamentals to advanced digital strategies and AI applications. Each module combines theoretical concepts with practical tool training.
Pre-module 1: Introduction to Marketing
Comprehensive introduction to marketing fundamentals covering the 4 Ps framework, research methodologies, consumer behavior patterns, lifetime value calculations, strategic positioning approaches, and foundational branding concepts with Excel applications
Marketing Mix: 4 Ps of Marketing
Marketing Research Methods and Techniques
Consumer Behaviour Analysis
Consumer Lifetime Value (CLV)
Segmentation Targeting and Positioning (STP)
Introduction to Branding
MS Excel
Pre-module 2: Introduction to Digital Marketing
Foundation in digital marketing concepts focusing on business model understanding, strategic framework development, search engine applications, social media fundamentals, and online brand reputation management
Understanding Digital Business Models
Digital Marketing Strategy
Introduction to Search Engines for Marketing Applications
Introduction to Social Media Marketing
Online Reputation Management and Online Brands
Pre-module 3: Analytics Fundamentals
Essential analytics concepts covering the importance of business analytics, lifecycle methodologies, descriptive and inferential approaches, predictive and prescriptive techniques, Excel-based data analysis, and visualization fundamentals
Why Business Analytics?
Business Analytics Life Cycle - CRISP DM
Descriptive and Inferential Analytics
Predictive and Prescriptive Analytics
Data Analysis Using MS Excel
Introduction to Data Visualisation
Module 1 - Fundamentals of Digital Marketing
Comprehensive overview of digital marketing landscape including key concepts, current trends, business growth applications, and foundational web analytics introduction
Overview of Digital Marketing Landscape
Key Concepts in Digital Marketing
Digital Marketing Trends
Importance in Digital Marketing for Business Growth and Profitability
Introduction to Web Analytics
Module 2 - Search Engine Optimisation and Marketing (SEO/SEM)
Complete SEO and SEM training covering optimization fundamentals, keyword research strategies, on-page and off-page techniques, PPC advertising principles, ad algorithms, and paid search methodologies
Basics of SEO
Keyword Research and Analysis Strategies
On-page Optimisation Techniques
Off-page Optimisation Strategies and Link Building
Pay-Per-Click (PPC) Advertising Fundamentals
Ad Rank Algorithms and Ad Extensions
Search Engine Marketing
Paid Search
Module 3 - Social Media Marketing
In-depth social media marketing focusing on platform dynamics, community building, channel management, tool utilization, reputation management, design principles, content strategy, and customer engagement techniques
Social Media Dynamics Consumer Behaviour and Channels
Building Tribes and Communities
Social Media Landscape and Platforms Overview
Social Media Tools
Social Media and Online Reputation Management
Digital Stores Human-centred Design Product Operating Model
Creating Engaging Content Strategies
Building Customer Engagement Through Social Media
Module 4 - Content Marketing
Comprehensive content marketing training covering fundamentals, practical applications, user-generated content, influencer partnerships, brand engagement strategies, data analysis methods, promotion tools, and AI-powered content creation
Fundamentals of Content Marketing
Applications and Use Cases of Content Marketing
User Generated Content (UGC)
Influencer Marketing
Brand Engagement on Social Media
User Data Analysis (Qualitative and Quantitative)
Content Promotion Tools: Buzzsumo Taboola Outbrain etc.
Introduction to AI tools for Content creation
Module 5 - Display Advertising, Remarketing, and Other Tools
Advanced advertising techniques including online advertising principles, website optimization, multi-platform advertising strategies, analytics and attribution modeling, privacy considerations, and programmatic advertising approaches
Online Advertising Principles and Fundamentals
Websites Landing Pages and Microsites
Advertising through Instagram Facebook LinkedIn and Twitter
Analytics Attribution Modelling and Marketing Optimisation
Privacy and Online Marketing
Programmatic Advertising
Module 6 - Branding and Integrated Marketing Communication (IMC)
Strategic branding and communication focusing on brand management principles, equity building, long-term brand sustainability, IMC framework understanding, plan development, and execution evaluation methodologies
Brands and Brand Management
Brand Equity
Managing Brands in the Long-run
IMC – What Why and How?
Developing an IMC Plan
Executing and Evaluating IMC Plan
Module 7 - Crafting and Executing Digital Strategy
Strategic digital marketing planning covering effective strategy development, multi-channel integration approaches, hands-on project development, and foundational framework understanding
Crafting a Digital Strategy that Works
Integrating Digital Social and Mobile with Traditional Channels
Hands-on Digital Strategy Development Project
Key Assumptions and Frameworks of Digital Strategy
Module 8 - Digital Marketing Analytics
Advanced analytics for digital marketing including budget allocation strategies, campaign evaluation methods, attribution modeling, social listening techniques, specialized analytics tools, market analysis, and sentiment analysis applications
Introduction to Digital Marketing Analytics
Budget Allocation Decisions
Evaluating WOM Campaigns
Attribution Modelling
Social Listening and Analytics
Selected Tool(s) for Analytics in Marketing
Market Basket Analysis
NLP-based Tools for Sentiment Analysis
Module 9 - AI in Digital Marketing
Cutting-edge AI applications in marketing covering machine learning fundamentals, AI implementation strategies, big data analytics, web analytics understanding, SEO/SEM applications, and personalization techniques
Overview of ML and AI Techniques
Applications of ML and AI in Digital Marketing
Introduction to Big Data Analytics
Understanding Web Analytics
Search Engine Optimisation/Search Engine Marketing
AI driven personalization in Marketing
Module 10 - Data Visualisation for Decision Making
Data visualization training focused on industry-standard tools for creating compelling visual representations and dashboards for marketing decision-making
Tableau and Power BI
Module 11 - Digital Marketing Performance Measurement and ROI
Performance measurement and ROI analysis covering campaign evaluation methods, KPI setting, customer lifetime value analysis, attribution techniques, and reporting dashboard creation
Measuring and Evaluating Digital Campaigns
Setting KPIs and Objectives
CLV Analysis
ROI Measurement and Attribution
Dashboards and Reporting
Module 12 - Marketing: The Road Ahead in a Digital World
Future-focused marketing strategies including customer relationship management, B2B marketing approaches, service marketing, digital product development, and innovative marketing techniques
Customer Relationship Management
Business to Business Marketing
Marketing of Services
New Product Development Using Digital Platforms
Innovations in Digital Marketing
Module 13 - B2B Marketing
Specialized B2B marketing training covering fundamental differences from B2C, environmental analysis, communication categories, email tactics, content marketing strategies, industry evolution, and current effective practices
What is B2B marketing and how it is different from B2C Marketing
Introduction to B2B marketing Environment
Categories of B2B marketing communications
B2B tactic - Email
B2B tactic - Content Marketing
How B2B marketing is changing
What's working now in B2B marketing
Capstone Project
Hands-on practical experience through simulated internship using Stukent platform for real-world campaign management, social media advertising, performance tracking, and resume-building practical skills development
The capstone project powered by Stukent provides a unique opportunity to gain hands-on experience through a simulated internship
Industry Insights
Comprehensive industry perspectives covering customer experience strategies, marketing fundamentals, consumer research methodologies, digital brand management, market entry strategies, customer journey optimization, content creation, and data-driven growth approaches
Demystifying Offline and Digital Customer Experience
The 3 A's of Marketing - Agility Ability and Authenticity
Consumer research & the art of asking better questions
Brand Management in the Digital World
Case study – IKEA Market entry Strategy
Moment Marketing: Digital Customer Journey
Consistency and Timeless Marketing: Beating Fleeting Trends
Pharma Marketing_Moving Beyond Drugs
Nordstrom Case Study
Content is King: Crafting Narratives for Iconic Brand Building
Leveraging Customer Intelligence and Data Analytics for growth
Fragile Markets and Agile Customers: Marketing Research's Relevance
Desiging Customer Experiences: Building Brand Loyalties
Customer Centricity And Digital Innovations
Case Spot - Parathawalla
Industry Insights - Leadership
Leadership development focusing on human behavior understanding, storytelling techniques, essential leadership qualities, and inspirational leadership approaches for achieving optimal results
What's new in human behaviour_LLL_Part 1 & 2
Leadership and Storytelling
New essentials of Leadership/Inspired Leadership For Inspiring Results
Inspired Leadership For Inspiring Results_Part 1
Creating and managing High performance team
Team management and leadership training covering goal establishment, success metrics, motivational theories, performance techniques, communication dynamics, team effectiveness, and performance evaluation methodologies
Establishing team goals and metrics for success
Theories of Motivation - Part 1
Theories of Motivation - Part 2
Motivation_Caselet
Motivation techniques for team performance
Role of Communication in Team Dynamics
Components of Effective Team Communication
Monitoring and evaluating team performance
Tools Covered
Comprehensive training on industry-standard digital marketing tools covering analytics platforms, advertising management systems, social media tools, content creation applications, email marketing platforms, SEO tools, automation software, and data visualization applications
MS Excel
HubSpot
Google Analytics
Google Ads
Google Adword
Semrush
Google Trends
Mailchimp
Google Adwords
IG FB LinkedIn Twitter Ads
Hootsuite
Canva
Facebook Ad Manager
Buzzsumo
Taboola
Outbrain
Hootsuite
Upfluence
Google Display Navigator (GDN)
Mailchimp
Wordpress
Hubspot
Sprout Social
BrandWatch
Google Analytics
Matomo
Appsflyer
Mixpanel
Adjust
Hootsuite
PowerBI
Tableau
Programme Length
12-month program with flexible learning format
Tuition Fee
The total program fee is ₹160,000 plus applicable taxes, with installment options available
Fee Structure
Payment options
Financing options
Learning Experience
Program combines Direct-to-Device learning with a 3-day campus immersion. Features interactive sessions, tool demonstrations, and real-time campaigns.
University Experience
IIM Indore provides comprehensive support including library access, official email ID, and alumni networking opportunities. Optional alumni membership available in 2-year or lifetime plans.
About the University
Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.
8
NIRF Management Rank
1316
Total Students
193 acres
Campus Size
Affiliation & Recognition
Institute of National Importance
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Association of MBAs (AMBA)
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Association to Advance Collegiate Schools of Business (AACSB)
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European Quality Improvement System (EQUIS)
Career services
The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.
100%
Placement Rate
25.68 LPA
Average Package
100 LPA
Highest Package
Course Start Date:
17th August, 2025
Applications Deadline:
Next Batch starting Soon
Duration:
12-12 Months
₹ 1,70,000
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Associate Professor, Marketing
Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his FPM at the Indian Institute of Management Kozhikode. His research interests include Consumer Behaviour, Word of Mouth, Rumour Research in Marketing.
Testimonials
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Associate Professor, Marketing
Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his FPM at the Indian Institute of Management Kozhikode. His research interests include Consumer Behaviour, Word of Mouth, Rumour Research in Marketing.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.
Over 20 industry-standard digital marketing tools
Digital marketers and entrepreneurs with 2+ years experience
Online with 3-day campus immersion