Digital Marketing & Strategy Certificate - IIM Indore
A 12-month program offering in-depth coverage of digital marketing tools, strategies, and analytics. Features real-time campaign projects and practical applications across multiple platforms.
4.6
(6 ratings)
Instructors:
English
Powered by
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,00,600
Overview
IIM Indore's Certificate Programme in Digital Marketing and Strategy provides comprehensive understanding of digital platforms, social media, and marketing analytics. Features hands-on experience with industry tools and campaign management.
Why Online MBA (Master of Business Administration)?
The program includes a 3-day campus immersion, capstone project, and hands-on training with multiple digital marketing tools. Participants receive IIM Indore Executive Education Alumni status.
What does this course have to offer?
Key Highlights
Interactive learning platform
Real-time campaign project
Three-day campus immersion
Hands-on tool training
Executive alumni status
Industry case studies
Capstone project
Who is this programme for?
Digital marketers
Entrepreneurs
Senior executives
Agency professionals
Content creators
Minimum Eligibility
Bachelor's Degree (10+2+3 or 10+2+4)/Diploma
Minimum 5 years work experience
75% minimum attendance required
Final selection by IIM Kozhikode
Who is the programme for?
Selection based on application and overall profile. Requires minimum 50% marks and 2 years work experience.
Selection process
How to apply?
Curriculum
The curriculum spans 12 comprehensive modules plus pre-modules covering fundamentals through advanced digital marketing concepts. Features extensive hands-on training with industry tools.
There are 21 semesters in this course
The program offers extensive coverage through pre-modules and 12 main modules, progressing from marketing fundamentals to advanced digital strategies and AI applications. Each module combines theoretical concepts with practical tool training.
Pre-module 1: Introduction to Marketing
Pre-module 2: Introduction to Digital Marketing
Pre-module 3: Analytics Fundamentals
Module 1 - Fundamentals of Digital Marketing
Module 2 - Search Engine Optimisation and Marketing (SEO/SEM)
Module 3 - Social Media Marketing
Module 4 - Content Marketing
Module 5 - Display Advertising, Remarketing, and Other Tools
Module 6 - Branding and Integrated Marketing Communication (IMC)
Module 7 - Crafting and Executing Digital Strategy
Module 8 - Digital Marketing Analytics
Module 9 - AI in Digital Marketing
Module 10 - Data Visualisation for Decision Making
Module 11 - Digital Marketing Performance Measurement and ROI
Module 12 - Marketing: The Road Ahead in a Digital World
Module 13 - B2B Marketing
Capstone Project
Industry Insights
Industry Insights - Leadership
Creating and managing High performance team
Tools Covered
Programme Length
12-month program with flexible learning format
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructor
Associate Professor, Marketing
Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his FPM at the Indian Institute of Management Kozhikode. His research interests include Consumer Behaviour, Word of Mouth, Rumour Research in Marketing.
Tuition Fee
The total program fee is ₹2,00,600 with applicable taxes, with installment options available
Fee Structure
Payment options
Financing options
Learning Experience
Program combines Direct-to-Device learning with a 3-day campus immersion. Features interactive sessions, tool demonstrations, and real-time campaigns.
University Experience
IIM Indore provides comprehensive support including library access, official email ID, and alumni networking opportunities. Optional alumni membership available in 2-year or lifetime plans.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Loading alumni...
About the University
Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.
8
NIRF Management Rank
1316
Total Students
193 acres
Campus Size
Affiliation & Recognition
Institute of National Importance
 -1726826792039.svg)
Association of MBAs (AMBA)
-1726914611694.svg)
Association to Advance Collegiate Schools of Business (AACSB)
-1726828973007.svg)
European Quality Improvement System (EQUIS)
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructor
Associate Professor, Marketing
Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his FPM at the Indian Institute of Management Kozhikode. His research interests include Consumer Behaviour, Word of Mouth, Rumour Research in Marketing.
Career services
The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.
100%
Placement Rate
25.68 LPA
Average Package
100 LPA
Highest Package
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 2,00,600
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.