Advanced Marketing Management - IIM Indore
This 12-month executive program offers in-depth knowledge of advanced marketing concepts, from strategic brand management to digital marketing. Designed for experienced professionals, it combines theoretical frameworks with practical applications through case studies and real-world projects.
₹ 2,93,820
Overview
The IIM Indore Executive Programme in Advanced Marketing Management is a comprehensive program designed for experienced marketing professionals. It covers advanced topics from marketing fundamentals to digital transformation, with emphasis on practical application.
Why Online MBA (Master of Business Administration)?
The program features expert faculty, real business case studies, and a mandatory campus immersion at IIM Indore. Participants receive triple-accredited certification (AMBA, EQUIS & AACSB) and executive alumni status.
What does this course have to offer?
Key Highlights
Expert faculty instruction
Real business case studies
Campus immersion
Triple accreditation
Executive alumni status
Weekend classes
Online learning platform
Who is this programme for?
Marketing professionals with 5+ years experience
Senior managers in marketing roles
Professionals seeking leadership positions
Experienced professionals in sales and marketing
Business leaders wanting updated marketing knowledge
Minimum Eligibility
Diploma/Graduate/Post Graduate with 50% marks
Minimum 5 years work experience
75% minimum attendance required
Profile evaluation by IIM Indore
Not sure whether you qualify for this programme?
Admission Overview
Selection based on profile evaluation and eligibility criteria. Requires minimum 50% marks in graduation and 5 years work experience.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum spans 14 comprehensive modules covering marketing fundamentals, strategy, research, brand management, digital marketing, and consumer behavior. Learning occurs through lectures, case studies, and projects.
There are 14 semesters in this course
The program features 14 modules progressively covering essential and advanced marketing concepts. Starting with marketing fundamentals, it advances through specialized areas like neuromarketing and digital channel integration. Each module combines theoretical knowledge with practical applications.
Module 1: Marketing Fundamentals
Module 2: Marketing Strategy and Practice
Module 3: Marketing Research Methods
Module 4: Customer Insight
Module 5: Data-driven Marketing
Module 6: Strategic Brand Management
Module 7: Product Innovation Management
Module 8: Price Management
Module 9: Distribution Management
Module 10: Integrated Marketing Communication
Module 11: Digital Marketing Strategy
Module 12: Customer-centric Management
Module 13: Consumer Neuroscience and Neuromarketing
Module 14: Leading the Integration of Digital and Traditional Channels
Programme Length
12-month part-time program with weekend classes
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The total program fee is ₹2,93,820 with taxes, with installment options available
Fee Structure
Payment options
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.
8
NIRF Management Rank
1316
Total Students
193 acres
Campus Size
Affiliation & Recognition
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Affiliation & Recognition
Career services
The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.
100%
Placement Rate
25.68 LPA
Average Package
100 LPA
Highest Package
594
Total Offers Made
₹ 2,93,820
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.