Advanced Marketing Management - IIM Indore

This 12-month executive program offers in-depth knowledge of advanced marketing concepts, from strategic brand management to digital marketing. Designed for experienced professionals, it combines theoretical frameworks with practical applications through case studies and real-world projects.

4.8

Instructors:

Prof. Sanjeev Tripathi

Prof. Aditya Billore

English

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
12-12 Months

₹ 2,93,820

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Overview

The IIM Indore Executive Programme in Advanced Marketing Management is a comprehensive program designed for experienced marketing professionals. It covers advanced topics from marketing fundamentals to digital transformation, with emphasis on practical application.

Why Online MBA (Master of Business Administration)?

The program features expert faculty, real business case studies, and a mandatory campus immersion at IIM Indore. Participants receive triple-accredited certification (AMBA, EQUIS & AACSB) and executive alumni status.

What does this course have to offer?

Key Highlights

Expert faculty instruction
Real business case studies
Campus immersion
Triple accreditation
Executive alumni status
Weekend classes
Online learning platform

Who is this programme for?

Marketing professionals with 5+ years experience
Senior managers in marketing roles
Professionals seeking leadership positions
Experienced professionals in sales and marketing
Business leaders wanting updated marketing knowledge

Minimum Eligibility

Diploma/Graduate/Post Graduate with 50% marks
Minimum 5 years work experience
75% minimum attendance required
Profile evaluation by IIM Indore

Who is the programme for?

Selection based on profile evaluation and eligibility criteria. Requires minimum 50% marks in graduation and 5 years work experience.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 14 comprehensive modules covering marketing fundamentals, strategy, research, brand management, digital marketing, and consumer behavior. Learning occurs through lectures, case studies, and projects.

There are 14 semesters in this course

The program features 14 modules progressively covering essential and advanced marketing concepts. Starting with marketing fundamentals, it advances through specialized areas like neuromarketing and digital channel integration. Each module combines theoretical knowledge with practical applications.

Module 1: Marketing Fundamentals

Module 2: Marketing Strategy and Practice

Module 3: Marketing Research Methods

Module 4: Customer Insight

Module 5: Data-driven Marketing

Module 6: Strategic Brand Management

Module 7: Product Innovation Management

Module 8: Price Management

Module 9: Distribution Management

Module 10: Integrated Marketing Communication

Module 11: Digital Marketing Strategy

Module 12: Customer-centric Management

Module 13: Consumer Neuroscience and Neuromarketing

Module 14: Leading the Integration of Digital and Traditional Channels

Programme Length

12-month part-time program with weekend classes

Tuition Fee

The total program fee is ₹2,93,820 with applicable taxes, with installment options available

Fee Structure

Payment options

Learning Experience

The program uses a technology-synchronized platform for online delivery with two-way audio and video communication. Features include weekly sessions, interactive learning, and continuous assessment.

University Experience

IIM Indore provides comprehensive support through online learning platforms, digital resources, and faculty interactions. The program includes a 3-day campus immersion for hands-on learning and networking.

About the University

Established in 1996, IIM Indore is the sixth Indian Institute of Management and is located in Indore, Madhya Pradesh. Recognized as an Institute of National Importance under the IIM Act 2017, it offers a range of management programs including the Post Graduate Programme in Management (PGP), Executive Post Graduate Programme in Management (EPGP), and the Integrated Programme in Management (IPM). The institute is known for its rigorous academic standards, innovative pedagogy, and strong industry connections.

8

NIRF Management Rank

1316

Total Students

193 acres

Campus Size

Affiliation & Recognition

Institute of National Importance

Association of MBAs (AMBA)

Association to Advance Collegiate Schools of Business (AACSB)

European Quality Improvement System (EQUIS)

Career services

The Career Development Services at IIM Indore provide comprehensive support for placements through a structured process. The institute organizes pre-placement talks, recruitment drives, and extensive industry interactions. In 2024, IIM Indore achieved a placement rate of 100%, with participation from over 150 recruiters across various sectors including consulting, finance, and technology.

100%

Placement Rate

25.68 LPA

Average Package

100 LPA

Highest Package

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
12-12 Months

₹ 2,93,820

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Sanjeev Tripathi

Associate Professor at IIM Indore

An alumnus of IIM Ahmedabad, Prof. Tripathi is an Associate Professor at IIM Indore. Prior to working with IIM Indore, Prof. Tripathi has worked at IIM Ahmedabad and MICA. Prior to his academic career, he has worked with Nielsen.

Prof. Aditya Billore

Associate Professor at IIM Indore

Prof. Aditya Billore is a Fellow of the Indian Institute of Management Indore. He holds an M.Tech (Microelectronics and VLSI Design) and a B.E. (Electronic Engineering) from the Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Sanjeev Tripathi

Associate Professor at IIM Indore

Prof. Aditya Billore

Associate Professor at IIM Indore

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

How is the program delivered?

What are the eligibility criteria?

Is campus visit mandatory?