This module covers core business foundations including economic principles for the digital age, financial reporting and auditing skills for digital sales and marketing, and strategic management frameworks including Porter's Five Forces, PESTEL Analysis, and SWOT Analysis

This module focuses on developing interpersonal capabilities for modern work environments, emphasizing virtual team dynamics and emotional intelligence in remote work settings

This module provides foundational marketing knowledge covering core marketing concepts, the distinction between marketing and selling, consumer needs analysis, the 4Ps framework, holistic marketing approaches, and marketing environment analysis

This module introduces marketing research methodologies and analytical techniques, covering research methods, descriptive and inferential analytics, and predictive and prescriptive analytics for marketing decision-making

This module explores product and brand management in the digital era, covering service design innovations using technology, quality management systems, branding fundamentals, and brand management strategies for digital and social media environments

This module examines how consumers make decisions in the digital age, focusing on digital consumer decision-making processes and the influence of social media, online reviews, and influencer marketing on consumer behavior

This module covers advanced pricing strategies and techniques, focusing on dynamic pricing algorithms, pricing strategies, and price optimization models specifically designed for e-commerce environments

This comprehensive module covers the full spectrum of marketing communications and digital marketing, including communication mix and strategy, digital marketing types and strategies, search engine marketing, social media marketing, influencer marketing, digital branding, campaign management, and integrated communications in the digital age

This module provides hands-on experience in strategic marketing decision-making through simulation exercises, covering dynamic market scenarios, innovation management, disruptive strategy development, and ROI analysis of marketing strategies

This module explores the application of artificial intelligence and machine learning in marketing, covering predictive analytics, generative AI applications in content and pricing, personalized customer experiences, and automation technologies

This module focuses on customer relationship management in the digital era, covering digital CRM and personalization strategies, customer lifetime value analysis, system integration, and sales automation

This comprehensive module covers sales and distribution strategies for digital environments, including digital distribution channels, sales performance metrics, forecasting and analytics, data visualization, sales enablement tools, remote team management, and omnichannel market analysis

This module specializes in business-to-business sales and marketing approaches, focusing on digital channel strategies and e-commerce solutions specifically designed for B2B environments

This module provides foundational negotiation skills specifically tailored for sales professionals, covering basic negotiation techniques and strategies for sales contexts