Advanced Programme for Marketing Professionals

A 12-month program offering advanced marketing expertise with focus on contemporary practices, analytics, and strategic implementation. Features two campus immersions and hands-on learning experiences.

4.9

Instructors:

Prof. Ramendra Singh

Prof. Suren Sista

English

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
12-12 Months

₹ 4,05,000

Add to compare

Overview

IIM Calcutta's Advanced Programme for Marketing Professionals provides comprehensive coverage of contemporary marketing practices and strategies. The program combines theoretical frameworks with practical applications across various domains.

Why Online MBA (Master of Business Administration)?

The program features two campus immersions (5 and 3 days), marketing analytics training, and professional networking opportunities. Participants receive IIM Calcutta Executive Education Alumni status.

What does this course have to offer?

Key Highlights

Interactive learning platform
Two campus immersions
Marketing analytics focus
Peer networking
Executive alumni status
Industry expert faculty
Practical applications

Who is this programme for?

Mid to senior-level marketing executives
Product managers
Service organization leaders
Sales directors
Marketing strategists

Minimum Eligibility

Graduate/Post-Graduate with 50% marks
Minimum 5 years work experience
75% minimum attendance required
Profile evaluation required

Who is the programme for?

Selection based on educational background, professional experience, and motivation assessment. Senior applicants preferred.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers comprehensive aspects of marketing from consumer behavior through strategic implementation. Features financial acumen, team management, and contemporary marketing practices.

There are 10 semesters in this course

The program offers extensive coverage of marketing fundamentals through advanced concepts, including AI/ML applications in marketing analytics. Each module combines theoretical knowledge with practical exercises and case studies.

Why Consumer Buy?

Understanding Markets

Financial Acumen for Marketing

Managing Teams

Workshop on Negotiation Skills for Sales and Marketing

Managing Products, Services and Brands

Managing Sales Channels and Retail

Integrated Marketing Communications

Contemporary issues in Marketing

Formulating and Designing marketing Strategy

Programme Length

12-month program with flexible learning format

Tuition Fee

The total program fee is ₹405,000 plus applicable taxes, with multiple installment options

Fee Structure

Payment options

Learning Experience

Program combines Direct-to-Device learning with two campus immersions. Features live lectures, case discussions, simulations, and group projects.

University Experience

IIM Calcutta provides comprehensive support through interactive learning platforms and networking opportunities. Successful participants receive graded certification and alumni status.

About the University

Founded in 1961 as India's first national institution for post-graduate studies in management, IIM Calcutta was established in collaboration with MIT Sloan School of Management, Ford Foundation, and the Government of West Bengal. Known as the 'Finance Campus of India', it is the only Indian business school with triple accreditation (AACSB, AMBA, EQUIS).

464

Total enrollment

100+

Faculty size

49th

Global ranking

Affiliation & Recognition

AACSB Accredited

EQUIS (European Quality Improvement System)

AMBA (Association of MBAs)

CEMS Membership

Career services

Through its Career Development and Placement Office (CDPO), IIM Calcutta provides comprehensive career support across multiple channels. The institute maintains strong corporate relationships resulting in exceptional placement records. The effectiveness is demonstrated through consistent 100% placement rates and significant salary packages across various sectors including consulting, finance, and technology

100%

Placement rate

32.68 LPA

Average CTC

32.27 LPA

Median CTC

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
12-12 Months

₹ 4,05,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Prof. Ramendra Singh

Professor

Prof. Ramendra Singh has been with IIM Calcutta for over 10 years and is engaged in the field of training, consulting, teaching, and research in Marketing, with an emphasis on Sales and Distribution Management, B2B Marketing, Channel Management.

Prof. Suren Sista

Professor

Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA.

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Prof. Ramendra Singh

Professor

Prof. Suren Sista

Professor

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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