Advanced Programme for Marketing Professionals
A 12-month program offering advanced marketing expertise with focus on contemporary practices, analytics, and strategic implementation. Features two campus immersions and hands-on learning experiences.
₹ 6,19,500
Overview
IIM Calcutta's Advanced Programme for Marketing Professionals provides comprehensive coverage of contemporary marketing practices and strategies. The program combines theoretical frameworks with practical applications across various domains.
Why Online MBA (Master of Business Administration)?
The program features two campus immersions (5 and 3 days), marketing analytics training, and professional networking opportunities. Participants receive IIM Calcutta Executive Education Alumni status.
What does this course have to offer?
Key Highlights
Interactive learning platform
Two campus immersions
Marketing analytics focus
Peer networking
Executive alumni status
Industry expert faculty
Practical applications
Who is this programme for?
Mid to senior-level marketing executives
Product managers
Service organization leaders
Sales directors
Marketing strategists
Minimum Eligibility
Bachelor's Degree (10+2+3 or 10+2+4)/Diploma
Minimum 5 years work experience
75% minimum attendance required
Final selection by IIM Kozhikode
Not sure whether you qualify for this programme?
Admission Overview
Selection based on educational background, professional experience, and motivation assessment. Senior applicants preferred.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum covers comprehensive aspects of marketing from consumer behavior through strategic implementation. Features financial acumen, team management, and contemporary marketing practices.
There are 10 semesters in this course
The program offers extensive coverage of marketing fundamentals through advanced concepts, including AI/ML applications in marketing analytics. Each module combines theoretical knowledge with practical exercises and case studies.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 9
Module 10
Programme Length
12-month program with flexible learning format
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The total course fee for the IIM Calcutta Advanced Programme for Marketing and Sales Professionals (Batch 16) is ₹6,19,500 with GST, payable to TEEL. A registration fee of ₹20,000 (including a non-refundable application fee of ₹2,500) is collected at the time of application. The remaining fee is paid in four instalments: ₹1,23,500 within one week of the offer roll-out, followed by three equal instalments of ₹1,28,000 each. Flexible loan and EMI options are available through official partners.
Fee Structure
Payment options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Founded in 1961 as India's first national institution for post-graduate studies in management, IIM Calcutta was established in collaboration with MIT Sloan School of Management, Ford Foundation, and the Government of West Bengal. Known as the 'Finance Campus of India', it is the only Indian business school with triple accreditation (AACSB, AMBA, EQUIS).
464
Total enrollment
100+
Faculty size
49th
Global ranking
Affiliation & Recognition
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Affiliation & Recognition
Career services
Through its Career Development and Placement Office (CDPO), IIM Calcutta provides comprehensive career support across multiple channels. The institute maintains strong corporate relationships resulting in exceptional placement records. The effectiveness is demonstrated through consistent 100% placement rates and significant salary packages across various sectors including consulting, finance, and technology
100%
Placement rate
32.68 LPA
Average CTC
32.27 LPA
Median CTC
52.00 LPA
Maximum CTC
₹ 6,19,500
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.