Advanced Programme for Marketing Professionals
A 12-month program offering advanced marketing expertise with focus on contemporary practices, analytics, and strategic implementation. Features two campus immersions and hands-on learning experiences.
4.9
Instructors:
English
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Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 6,19,500
Overview
IIM Calcutta's Advanced Programme for Marketing Professionals provides comprehensive coverage of contemporary marketing practices and strategies. The program combines theoretical frameworks with practical applications across various domains.
Why Online MBA (Master of Business Administration)?
The program features two campus immersions (5 and 3 days), marketing analytics training, and professional networking opportunities. Participants receive IIM Calcutta Executive Education Alumni status.
What does this course have to offer?
Key Highlights
Interactive learning platform
Two campus immersions
Marketing analytics focus
Peer networking
Executive alumni status
Industry expert faculty
Practical applications
Who is this programme for?
Mid to senior-level marketing executives
Product managers
Service organization leaders
Sales directors
Marketing strategists
Minimum Eligibility
Bachelor's Degree (10+2+3 or 10+2+4)/Diploma
Minimum 5 years work experience
75% minimum attendance required
Final selection by IIM Kozhikode
Who is the programme for?
Selection based on educational background, professional experience, and motivation assessment. Senior applicants preferred.
Selection process
How to apply?
Curriculum
The curriculum covers comprehensive aspects of marketing from consumer behavior through strategic implementation. Features financial acumen, team management, and contemporary marketing practices.
There are 10 semesters in this course
The program offers extensive coverage of marketing fundamentals through advanced concepts, including AI/ML applications in marketing analytics. Each module combines theoretical knowledge with practical exercises and case studies.
Why Consumer Buy?
Understanding Markets
Financial Acumen for Marketing
Managing Teams
Workshop on Negotiation Skills for Sales and Marketing
Managing Products, Services and Brands
Managing Sales Channels and Retail
Integrated Marketing Communications
Contemporary issues in Marketing
Formulating and Designing marketing Strategy
Programme Length
12-month program with flexible learning format
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Professor
Prof. Ramendra Singh has been with IIM Calcutta for over 10 years and is engaged in the field of training, consulting, teaching, and research in Marketing, with an emphasis on Sales and Distribution Management, B2B Marketing, Channel Management.
Professor
Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA.
Tuition Fee
The total program fee is ₹6,19,500 with applicable taxes, with multiple installment options
Fee Structure
Payment options
Financial Aid
Learning Experience
Program combines Direct-to-Device learning with two campus immersions. Features live lectures, case discussions, simulations, and group projects.
University Experience
IIM Calcutta provides comprehensive support through interactive learning platforms and networking opportunities. Successful participants receive graded certification and alumni status.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Founded in 1961 as India's first national institution for post-graduate studies in management, IIM Calcutta was established in collaboration with MIT Sloan School of Management, Ford Foundation, and the Government of West Bengal. Known as the 'Finance Campus of India', it is the only Indian business school with triple accreditation (AACSB, AMBA, EQUIS).
464
Total enrollment
100+
Faculty size
49th
Global ranking
Affiliation & Recognition
AACSB Accredited
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EQUIS (European Quality Improvement System)
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AMBA (Association of MBAs)
CEMS Membership
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Professor
Prof. Ramendra Singh has been with IIM Calcutta for over 10 years and is engaged in the field of training, consulting, teaching, and research in Marketing, with an emphasis on Sales and Distribution Management, B2B Marketing, Channel Management.
Professor
Professor Suren Sista is a member of the faculty of Marketing at the Indian Institute of Management Calcutta. He is a Fellow (Ph.D.) of the Indian Institute of Management Bangalore and holds a post-graduate degree in Marketing Communications from MICA.
Career services
Through its Career Development and Placement Office (CDPO), IIM Calcutta provides comprehensive career support across multiple channels. The institute maintains strong corporate relationships resulting in exceptional placement records. The effectiveness is demonstrated through consistent 100% placement rates and significant salary packages across various sectors including consulting, finance, and technology
100%
Placement rate
32.68 LPA
Average CTC
32.27 LPA
Median CTC
Course Start Date:
Starting Soon
Application Deadline:
To be announced
Duration:
12 Months
₹ 6,19,500
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.