Executive Certificate Programme in Digital Marketing

IIM Bodh Gaya's Executive Certificate Programme in Digital Marketing offers a comprehensive 9-month learning experience combining theoretical knowledge with practical applications. The program covers essential digital marketing tools, strategies, and analytics while providing hands-on experience with industry-standard platforms.

4.8

English

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
9-9 Months

₹ 1,50,000

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Overview

The Executive Certificate Programme in Digital Marketing by IIM Bodh Gaya is a comprehensive 9-month program designed for working professionals. It combines theoretical foundations with practical applications across various digital marketing domains. The program features industry-relevant curriculum, hands-on tool training, and a mandatory campus immersion module.

Why Marketing & Sales?

The program offers unique advantages including IIM brand value, practical training with industry tools, campus immersion experience, and executive alumni status. Students benefit from peer learning opportunities and a highly interactive teaching approach incorporating case studies and real-world projects.

What does this course have to offer?

Key Highlights

Interactive learning platform
Campus immersion module
Hands-on tool training
Industry-relevant curriculum
Executive alumni status
Peer learning opportunities
Case-based learning approach

Who is this programme for?

Marketing professionals and executives
Product/brand managers
Sales professionals
Business owners
Professionals from non-marketing backgrounds

Minimum Eligibility

Graduate (10+2+3) or Diploma (10+2+3)
Desirable 3 years work experience
Fresh graduates with good academic background accepted
Final selection by IIM Bodh Gaya

Who is the programme for?

The admission process evaluates candidates based on profile assessment and Statement of Purpose. Graduates or diploma holders with relevant work experience are preferred. The program follows a comprehensive evaluation methodology including assignments, case discussions, and final examinations.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans two terms covering both fundamental marketing concepts and advanced digital marketing techniques. Term 1 focuses on marketing management, consumer behavior, and strategy, while Term 2 explores digital marketing tools, analytics, and practical implementations.

There are 15 semesters in this course

The program is structured across 10 comprehensive modules, beginning with marketing fundamentals and progressing to specialized digital marketing topics. Core modules include website development, SEO, SEM, social media marketing, and analytics. The curriculum emphasizes practical application through hands-on sessions with tools like WordPress, Google Analytics, and AdWords. The program concludes with a capstone project integrating all learned concepts.

Term 1 Module 1

Term 1 Module 2

Term 1 Module 3

Term 1 Module 4

Term 1 Module 5

Term 2 Module 1

Term 2 Module 2

Term 2 Module 3

Term 2 Module 4

Term 2 Module 5

Term 2 Module 6

Term 2 Module 7

Term 2 Module 8

Term 2 Module 9

Term 2 Module 10

Programme Length

The 9-month program is delivered through a state-of-the-art Interactive Learning platform accessible via multiple devices. It includes a mandatory 3-day campus immersion module at IIM Bodh Gaya.

Tuition Fee

The total program fee is ₹150,000 including registration and alumni fees. The fee structure includes: Registration Fee: ₹5,000 Processing Fee: ₹10,000 Program Fee: ₹130,000 Campus Fee: ₹15,000 Optional Alumni Fee: ₹5,000

Fee Structure

Payment options

Learning Experience

The program utilizes a technology-enabled learning approach combining lectures, case studies, assignments, and projects. Students engage through an interactive learning platform that supports various devices. Regular assessments and practical applications ensure comprehensive skill development.

University Experience

Students gain access to IIM Bodh Gaya's resources and facilities during the campus immersion module. The program emphasizes networking opportunities and interaction with peers and faculty. Upon successful completion, participants receive executive alumni status.

About the University

Established in 2015, IIM Bodh Gaya is the 16th Indian Institute of Management in India, located in Bodh Gaya, Bihar. The institute is mentored by IIM Calcutta and operates from a state-of-the-art campus in the historic Buddhist city. Under the leadership of Dr. Vinita S. Sahay, the second woman to lead an IIM, the institute has shown remarkable growth in academics and placements

33

NIRF Management Ranking 2024

266

Total Students

Affiliation & Recognition

All India Council for Technical Education (AICTE)

Career services

IIM Bodh Gaya's placement cell provides comprehensive career development support through structured recruitment processes. The Banking, Financial Services, and Insurance (BFSI) sector emerged as the frontrunner in placements, with leading institutions extending offers to graduates. The institute maintains strong relationships with industry partners across various sectors including Consulting, IT, Analytics, FMCG, and Manufacturing. The placement process includes both domestic and international opportunities, with dedicated support for career counseling and industry engagement

32.50LPA

Highest Package

13.90LPA

Average Package

2Lakhs

Summer Internship Highest Stipend

Top Recruiters

Course Start Date:
Coming soon
Applications Deadline:
To be announced
Duration:
9-9 Months

₹ 1,50,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the admission criteria?

Is work experience mandatory?

What is the attendance requirement?