Online MBA Marketing Management - DPU-COL
This comprehensive 2-year Online MBA Marketing Management program from DPU-COL focuses on essential marketing and business principles with emphasis on market research and planning for effective service promotion and sales. The course enhances communication skills, analytical skills, executive and leadership skills, integrating skills, and product management skills enabling learners to thrive in the marketing world. Students learn to identify market choices and requirements using deep analysis of competition, economics, and demand. The program is UGC approved, NAAC 'A++' graded, and AICTE accredited, ensuring quality education with skilled instructors and industry-relevant curriculum.
₹ 1,79,930
₹ 1,89,400
Overview
This program provides comprehensive knowledge of marketing and business principles with focus on market research, planning, and effective service promotion to prepare students for marketing industry challenges.
Why Online MBA (Master of Business Administration)?
The program offers flexible learning, skilled instructors, relevant curriculum, guidance for success, interactive classes, and high-tech teaching techniques for enhanced online learning experience.
What does this course have to offer?
Key Highlights
Live and interactive e-learning sessions
Chats and webinars with educators and industry experts
Weekly planner for online sessions
Active alumni networks
Mentor-mentee programs
User-friendly Swayam platform
Who is this programme for?
Working professionals seeking career advancement
Bachelor's degree holders interested in marketing
Career changers entering marketing field
Entrepreneurs needing marketing expertise
Management aspirants
Minimum Eligibility
Bachelor's degree in Computer Science/Computer Applications/IT with minimum 50% marks and 1 year work experience
Not sure whether you qualify for this programme?
Admission Overview
Admission process requires Bachelor's degree with minimum 50% marks for general category (45% for reserved category). The program spans 2 years with semester-wise fee structure and scholarship opportunities.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Selection process
How to apply?
Curriculum
The curriculum covers management principles, organizational behavior, marketing management, consumer behavior, market research, brand management, digital marketing, and strategic management across 4 semesters.
There are 4 semesters in this course
Semester 1: Principles & Practices of Management, Organisational Behaviour, Management Accounting, Managerial Economics, Business Communication, Research Methodology, Environment Awareness and Disaster Management. Semester 2: Human Resource Management, Marketing Management, Financial Management, Operations Management, Management Information System, Strategic Management & Business Policy, Entrepreneurship Development. Semester 3: Consumer Behavior, Marketing Research, Sales & Distribution Management, Product and Brand Management, Retail Management, Marketing of services, Generic Elective-I - Digital Marketing or Business English. Semester 4: International Marketing, Integrated Marketing Communication, Generic Elective-II - Soft Skill or Business Ethics and Corporate Governance, Project Work Report.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years with flexible learning schedules and adaptable locations to suit educational needs
Tuition Fee
The program fee is INR 1,89,400 for 2 years with semester-wise payment structure. Scholarship of Rs 10,000 available for students making full fee payment in single or two transactions within 15 days.
Fee Structure
Payment options
Financial Aid
Need help understanding fees, EMI options, or scholarships?
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About the University
Established in 2003 as a Deemed-to-be-University, Dr. D. Y. Patil Vidyapeeth is a leading private institution in Pune, India. Located on a 43-acre campus, the university has grown from a single medical college to multiple constituent institutions. DPU is recognized for its excellence in medical, dental, biotechnology, and management education, maintaining high standards in teaching, research, and healthcare delivery.
9000
Total Students
70 Countries
International Representation
12
NIRF Medical Rank
Affiliation & Recognition
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Affiliation & Recognition
Career services
The Career Guidance and Placement Team provides comprehensive support through dedicated placement cells across various institutes. Services include pre-placement talks, recruitment drives, and industry interactions. The institution maintains strong connections with leading employers, organizing campus interviews and placement activities throughout the academic year.
86.4%
Overall Placement Rate
24 LPA
Highest University Package
6.90 LPA
Median Graduate Salary
500+ Companies
Active Recruiter Network
₹ 1,79,930
₹ 1,89,400
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.