Online MBA in Sales and Marketing - D.Y. Patil University

This comprehensive MBA in Sales and Marketing from DY Patil University Online is designed for working professionals and fresh graduates seeking to excel in sales and marketing domains. The program combines theoretical knowledge with practical applications, covering essential subjects like Consumer Behaviour, Strategic Brand Management, Sales and Distribution Management, and Retail Management. Students gain expertise in digital marketing, advertising, sales promotion, and strategic marketing management through a well-structured 2-year curriculum. The flexible online format allows students to balance their professional commitments while pursuing advanced education. With experienced faculty, industry-relevant curriculum, and strong academic support, this program prepares graduates for leadership roles in sales, marketing, brand management, and retail sectors across various industries.

English

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 1,70,000

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Overview

The MBA in Sales and Marketing program from DY Patil University Online is a comprehensive 2-year degree designed to develop expertise in sales strategies, marketing management, and brand development. This program combines core business fundamentals with specialized sales and marketing subjects, preparing students for leadership roles in dynamic business environments. Students learn from experienced faculty through interactive online sessions, case studies, and practical projects that bridge the gap between theory and industry practice.

Why Online MBA (Master of Business Administration)?

This program is ideal for professionals seeking to advance their careers in sales and marketing domains. With industry-focused curriculum covering digital marketing, consumer behaviour, brand management, and retail strategies, graduates are well-equipped to handle challenges in modern marketing landscape. The flexible online format allows working professionals to upskill while maintaining their current roles, making it perfect for career transition and growth.

What does this course have to offer?

Key Highlights

Specialized curriculum in Sales and Marketing
2-year comprehensive program
Online flexible learning format
Industry-experienced faculty
Practical case study approach
Digital marketing focus
Brand management expertise
Career advancement opportunities

Who is this programme for?

Working professionals in sales and marketing
Fresh graduates seeking marketing careers
Entrepreneurs planning to start businesses
Individuals looking for career change
Marketing executives seeking advancement
Sales professionals wanting specialization

Minimum Eligibility

Graduate degree
Bachelor's degree from recognized university
Minimum 50% aggregate marks
Working professionals preferred
Fresh graduates eligible
Basic computer literacy required

Who is the programme for?

The admission process is straightforward with rolling admissions throughout the year. Candidates need to have a graduate degree from a recognized university with minimum 50% aggregate marks. The program follows a semester-wise fee structure with flexible payment options. Academic structure includes 4 semesters with core subjects, electives, and project work, ensuring comprehensive learning experience through online delivery mode.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is strategically designed with core management subjects in initial semesters followed by specialized sales and marketing subjects. Students study organizational behaviour, financial management, strategic management, and research methodology as foundation courses. Advanced semesters focus on specialized subjects like consumer behaviour, strategic brand management, services marketing, advertising and sales promotion, retail management, and sales distribution management, culminating in a comprehensive project work.

There are 4 semesters in this course

Semester 1 covers foundational subjects including Organizational Behaviour, Principles of Accounting, Managerial Economics, Principles of Management, and Quantitative Techniques along with electives in Global Business Environment, Business Law & Corporate Governance, or Business Communication. Semester 2 focuses on Human Resource Management, Strategic Management, Financial Management, Principles of Marketing, and Production & Operation Management with electives in Supply Chain Management, Management Information System, or Sales Management. Semester 3 introduces International Business, Research Methodology, Project Management, Entrepreneurship Essentials, Cost & Management Accounting, and begins project work with electives in Digital Marketing or Operation Research. Semester 4 specializes in Sales and Marketing with Services Marketing, Advertising & Sales Promotion, Consumer Behaviour, Strategic Brand Management, Sales And Distribution Management, Retail Management, and completion of project work.

First Year (Semester - I)

First Year (Semester - II)

Second Year (Semester - III)

Second Year (Semester - IV)

Programme Length

The program spans 2 years divided into 4 semesters with flexible online learning format. Students can complete coursework at their own pace while maintaining professional commitments. The structure allows for both full-time and part-time study options with weekend and evening session availability.

Tuition Fee

The total program fee is INR 1,70,000 for Indian students and INR 3,50,000 for international students. Payment options include full fee payment, yearly basis payment in 2 instalments, and semester-wise payment in 4 instalments. Additional charges include admission processing fee of INR 1,500 for Indian students and INR 3,000 for international students. Various document charges apply for certificates and transcripts.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Learning experience is delivered through comprehensive online platform with interactive sessions, recorded lectures, and digital resources. Students engage with faculty through live sessions, participate in case study discussions, and complete practical assignments. The methodology combines theoretical learning with practical applications through project work and industry-focused curriculum designed to enhance professional skills.

University Experience

DY Patil University Online provides a robust academic environment with experienced faculty, comprehensive student support services, and modern learning management system. Students benefit from university resources, alumni network, and career guidance services. The institution maintains high academic standards with proper accreditation and recognition, ensuring quality education delivery through online mode.

About the University

D.Y. Patil University, established in 1983 in Navi Mumbai, is a multi-disciplinary private deemed university known for its excellence in education, healthcare, and sports. Founded by Dr. Dnyandeo Yashwantrao Patil, the institution received deemed university status in 2002. The university offers over 90 programs across Engineering, Health Sciences, Management, Sports, Biotechnology, and Hospitality studies. With state-of-the-art infrastructure spread across 72 acres, it focuses on developing a conducive environment for holistic student development and research-driven culture.

#1001-1200

QS World Ranking

24,500

Total Enrollment

#151-200

NIRF Overall Ranking_2023

Affiliation & Recognition

UGC

NAAC

NABH

NIRF

Career services

The university maintains a comprehensive career development ecosystem through its dedicated placement cell. The career services include pre-placement training, workshops, mock interviews, and group discussions. Students receive extensive support for internships and final placements through industry connections across all campuses. The placement cell facilitates strong relationships with over 200 recruiting companies, offering diverse opportunities across technology, healthcare, manufacturing, consulting, and management sectors. The university's career services also focus on skill development, professional grooming, and alumni networking to enhance employability.

80%

Overall Placement Rate

15 LPA

Highest Package 2023

200+

Number of Recruiters

Top Recruiters

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
2 Years

₹ 1,70,000

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the duration of MBA in Sales and Marketing program

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