BBA in Marketing Management - DY Patil University Online

The BBA in Marketing Management program at DY Patil University is a comprehensive 3-year undergraduate degree designed to provide students with a strong foundation in business principles and specialized knowledge in marketing management. The program covers essential business subjects including management principles, economics, accounting, and organizational behavior, while focusing on marketing-specific areas such as consumer behavior, digital marketing, retail management, and international marketing. Students gain practical skills in advertising, branding, distribution, sales management, and customer relationship management. The curriculum is structured across 6 semesters with a blend of theoretical knowledge and practical applications. The program prepares graduates for careers in marketing, sales, brand management, digital marketing, retail management, and entrepreneurship. With flexible online delivery and comprehensive support systems, students can balance their studies with other commitments while receiving quality education from experienced faculty.

English

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
3 Years

₹ 1,26,000

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Overview

The BBA in Marketing Management program provides comprehensive business education with specialized focus on marketing principles and practices. Students develop analytical thinking, strategic planning, and communication skills essential for modern business environments.

Why BBA (Bachelor of Business Administration)?

This course is ideal for aspiring marketing professionals who want to build a strong foundation in business fundamentals while specializing in marketing management. The program combines theoretical knowledge with practical applications to prepare students for dynamic marketing careers.

What does this course have to offer?

Key Highlights

Comprehensive 3-year curriculum covering business fundamentals
6 semesters with specialized marketing focus
Online delivery with flexible scheduling
Experienced faculty from industry and academia
Practical learning through case studies and projects
Career support and placement assistance
Affordable fee structure with flexible payment options

Who is this programme for?

Recent high school graduates seeking business education
Working professionals looking to formalize their marketing knowledge
Entrepreneurs wanting to understand marketing principles
Career changers interested in marketing field
Students seeking flexible online learning options

Minimum Eligibility

Candidate must have passed 10+2 or equivalent examination from a recognized board
Minimum aggregate marks as per university guidelines
No specific stream restriction for admission
Age criteria as per university norms
Valid identity and address proof required

Who is the programme for?

The admission process is straightforward with online application submission. Students need to provide educational certificates, identity proof, and address proof. The program follows a semester-wise academic structure with continuous evaluation and comprehensive examinations. Academic calendar provides clear timelines for all academic activities.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum spans 6 semesters covering fundamental business subjects in initial semesters and specialized marketing courses in later semesters. Core subjects include Principles of Management, Economics, Accounting, Organizational Behavior, Human Resource Management, and Marketing Management. Specialized marketing subjects include Consumer Behavior, Digital Marketing, Retail Management, International Marketing, Advertising and Branding, and Customer Management.

There are 6 semesters in this course

First Year covers Principles of Management, Economics, Basic Accounts, Business Communication, Computer Fundamentals, Organizational Behavior, and Management Information System. Second Year includes Human Resource Management, Marketing Management, Legal Aspects of Business, Cost and Management Accounting, Entrepreneurship Development, and Project Management. Third Year focuses on specialized marketing subjects including Total Quality Management, Consumer Behavior, Retail Management, Rural Marketing, Distribution and Salesmanship, Customer Management, Advertising and Branding, International Marketing, Services Marketing, and Visual Merchandising.

First Year (Semester - 1)

First Year (Semester - 2)

Second Year (Semester - 3)

Second Year (Semester - 4)

Third Year (Semester - 5)

Third Year (Semester - 6)

Programme Length

3 years full-time program delivered through online mode with flexibility for working professionals and students with other commitments.

Tuition Fee

The program offers affordable fee structure with multiple payment options. Indian students pay INR 1,26,000 for the complete program while international students pay INR 2,52,000. Payment can be made through full payment, yearly installments, or semester-wise payments. Additional charges apply for documents and transcripts.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Online learning platform with interactive sessions, recorded lectures, and digital resources. Students access comprehensive study materials, participate in virtual discussions, and receive continuous support from faculty and academic coordinators.

University Experience

DY Patil University provides comprehensive online learning experience with state-of-the-art learning management system, experienced faculty, industry-relevant curriculum, and strong alumni network. Students benefit from the university's reputation and industry connections.

About the University

D.Y. Patil University, established in 1983 in Navi Mumbai, is a multi-disciplinary private deemed university known for its excellence in education, healthcare, and sports. Founded by Dr. Dnyandeo Yashwantrao Patil, the institution received deemed university status in 2002. The university offers over 90 programs across Engineering, Health Sciences, Management, Sports, Biotechnology, and Hospitality studies. With state-of-the-art infrastructure spread across 72 acres, it focuses on developing a conducive environment for holistic student development and research-driven culture.

#1001-1200

QS World Ranking

24,500

Total Enrollment

#151-200

NIRF Overall Ranking_2023

Affiliation & Recognition

UGC

NAAC

NABH

NIRF

Career services

The university maintains a comprehensive career development ecosystem through its dedicated placement cell. The career services include pre-placement training, workshops, mock interviews, and group discussions. Students receive extensive support for internships and final placements through industry connections across all campuses. The placement cell facilitates strong relationships with over 200 recruiting companies, offering diverse opportunities across technology, healthcare, manufacturing, consulting, and management sectors. The university's career services also focus on skill development, professional grooming, and alumni networking to enhance employability.

80%

Overall Placement Rate

15 LPA

Highest Package 2023

200+

Number of Recruiters

Top Recruiters

Course Start Date:
Starts soon
Applications Deadline:
Closes soon
Duration:
3 Years

₹ 1,26,000

Add to compare

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What is the eligibility criteria for BBA in Marketing Management

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