Online BBA Marketing Management
The online BBA program in Marketing Management delves into principles, strategies, and techniques essential for successful product or service promotion and sales to target customers. DPU-COL's online BBA curriculum in Marketing Management offers thorough understanding of marketing concepts, consumer behaviour, market research, online advertising, digital branding, digital marketing, sales management, and strategic marketing planning. This undergraduate program aims to enhance students' abilities in recognizing customer needs, executing marketing campaigns, and formulating marketing strategies. Students gain comprehensive knowledge of advertising, sales promotion, retail management, and e-commerce fundamentals.
English
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Course Start Date:
Starting Soon
Application Deadline:
Rolling Admissions
Duration:
3 Years
₹ 1,45,400
Overview
The program delves into principles, strategies, and techniques essential for successful product or service promotion and sales to target customers with comprehensive understanding of marketing concepts and consumer behaviour.
Why BBA (Bachelor of Business Administration)?
The curriculum offers thorough understanding of marketing concepts, consumer behaviour, market research, digital marketing, sales management, and strategic marketing planning, enhancing students' abilities in customer needs recognition and campaign execution.
What does this course have to offer?
Key Highlights
Exciting e-learning experiences
Participate in live, interactive virtual classrooms
Join webinars hosted by industry leaders
Interact with esteemed faculty through chats
Engage in group discussions via live chats
Online academic sessions and weekly schedules
Who is this programme for?
Students interested in marketing and advertising careers
Those seeking positions in digital marketing
Professionals wanting to specialize in brand management
Graduates planning to work in sales and promotion
Minimum Eligibility
Higher Secondary Certificate (HSC) or equivalent examination with any stream, including English as one of the subjects, from a recognized board
Who is the programme for?
The program follows semester-wise admission for candidates who have completed HSC from recognized boards with flexible online learning options.
Important Information
Selection process
How to apply?
Curriculum
The comprehensive curriculum covers marketing fundamentals, consumer behavior, digital marketing, and strategic planning across six semesters.
There are 6 semesters in this course
Semester-wise curriculum covering Marketing Management, Consumer Behaviour, Sales Management, Advertising and Sales Promotion, Retail Management, and specialized marketing subjects including E-Commerce fundamentals.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
3 years with flexible online learning allowing students to balance studies while gaining practical knowledge of marketing management and consumer behavior.
Tuition Fee
Semester-wise fee structure with total fees of INR 1,45,400 for Indian students and $2,800 for international students. Scholarship of Rs 5,000 available for early payment.
Fee Structure
Payment options
Financial Aid
Learning Experience
Customized learning to fit schedule and location, experienced faculty guidance, interactive learning environment, comprehensive curriculum, and access to technological resources for enhanced education.
University Experience
The program is offered by Dr. D. Y. Patil Vidyapeeth Centre for Online Learning, a UGC approved, NAAC A++ grade, and AICTE accredited institution.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established as a part of Dr. D Y Patil Vidyapeeth, DPU COL is a premier centre for online and distance education in Pune, Maharashtra. The institution specializes in delivering online education through innovative learning methods and remote proctored examinations. The centre offers comprehensive programs at undergraduate and postgraduate levels with various specializations in business administration and management.
A
NAAC Grade
4
Programs Offered
2
Departments
Affiliation & Recognition
Distance Education Council India
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University Grants Commission
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All India Council for Technical Education
Career services
The Training and Placement Cell provides comprehensive career support through industry partnerships and placement assistance. In 2024, 80% of students completed ESD Training and three-month internships. The institution maintains strong connections with over 300 companies, offering regular recruitment opportunities throughout the year. Students receive extensive career guidance and placement support even after course completion.
300
Companies Hiring
500
Job Offers
5.5-20LPA
Salary Range
Course Start Date:
Starting Soon
Application Deadline:
Rolling Admissions
Duration:
3 Years
₹ 1,45,400
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.