Online MBA - Digital Marketing Management
The Online MBA in Digital Marketing Management from DPUCOL focuses on digital marketing tactics used to interact with potential consumers and advertise brands online through mobile apps, websites, social media, email, and search engines. This UGC-approved and NAAC A++ graded program helps navigate the digital terrain using email marketing, social media marketing, content marketing, and SEO while providing real-time analytics and performance tracking capabilities.
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Course Start Date:
To be Announced
Application Deadline:
Rolling Admissions
Duration:
2 Years
₹ 1,89,400
Overview
The Online MBA in Digital Marketing Management from DPUCOL focuses on digital marketing as online marketing tactics used to interact with potential consumers and advertise brands through various digital channels. Businesses are investing heavily in digital marketing as consumers increasingly use digital channels to research products. The program enables effective navigation of the digital landscape using strategies including email marketing, social media marketing, content marketing, and search engine optimization.
Why Online MBA (Master of Business Administration)?
This program offers UGC approval, NAAC A++ grading, and AICTE accreditation ensuring quality education in the rapidly growing digital marketing sector. Digital marketing provides real-time analytics and performance tracking helping businesses maximize marketing budgets and deliver measurable outcomes. An MBA in digital marketing helps individuals become significant assets driving growth and success of businesses in today's digitally-driven corporate climate.
What does this course have to offer?
Key Highlights
Flexible learning environment from home
Expert faculty with in-person lectures from renowned professors
Industry-aligned curriculum created by field professionals
Interactive learning through online courses and webinars
Career support from seasoned specialists
Innovative teaching strategies with digital resources
Who is this programme for?
Working professionals seeking digital marketing expertise
Freshers with bachelor's degree wanting to enter digital marketing field
Career changers looking to transition into online marketing
Marketing professionals wanting to enhance digital and social media skills
Minimum Eligibility
Bachelor's degree with minimum 50% marks for general category or 45% for reserved category
Any discipline accepted
No work experience required
Who is the programme for?
The admission process involves three simple steps: learner registration with basic details, submission of online application form through the official website, and online fee payment. Candidates need a bachelor's degree with minimum 50% marks (45% for reserved categories) from any discipline.
Important Information
Selection process
How to apply?
Curriculum
The curriculum spans 4 semesters covering foundational management principles, core business functions, and specialized digital marketing subjects. Advanced topics include SEO, social media marketing, web design, content management, brand management, and international marketing with elective options.
There are 4 semesters in this course
Semester 1 covers management fundamentals including principles of management, organizational behavior, management accounting, managerial economics, business communication, and research methodology. Semester 2 focuses on core business functions like HRM, marketing, finance, operations, and strategic management. Semester 3 delves into specialized digital marketing topics including introduction to digital marketing, search engine optimization, integrated marketing communication, social media marketing, emerging trends in information technology, and web designing with content management. Semester 4 concludes with product and brand management, international marketing, electives, and project work.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years full-time program delivered through online mode with flexible scheduling options to accommodate working professionals and other commitments.
Tuition Fee
The total program fee is INR 1,89,400 payable semester-wise. A scholarship of Rs 10,000 is available for students making full fee payment in single or two transactions within 15 days. International students can pay in USD equivalent.
Fee Structure
Payment options
Financial Aid
Learning Experience
The program utilizes state-of-the-art instructional strategies and digital resources allowing students to learn from home at their own speed and convenience, with interactive learning through live conversations and webinars to enhance the educational process.
University Experience
DPUCOL provides comprehensive university experience through established reputation, UGC approval, NAAC A++ grading, and cutting-edge digital platform. Students benefit from expert faculty, industry-aligned curriculum, career support, and preparation for success in the digitally-driven business environment.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Established in 2003 as a Deemed-to-be-University, Dr. D. Y. Patil Vidyapeeth is a leading private institution in Pune, India. Located on a 43-acre campus, the university has grown from a single medical college to multiple constituent institutions. DPU is recognized for its excellence in medical, dental, biotechnology, and management education, maintaining high standards in teaching, research, and healthcare delivery.
9000
Total Students
70 Countries
International Representation
11
NIRF Medical Rank
Affiliation & Recognition
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University Grants Commission
National Assessment and Accreditation Council
Association of Indian Universities
Career services
The Career Guidance and Placement Team provides comprehensive support through dedicated placement cells across various institutes. Services include pre-placement talks, recruitment drives, and industry interactions. The institution maintains strong connections with leading employers, organizing campus interviews and placement activities throughout the academic year.
86.61%
MBA Placement Rate
21 LPA
Highest Package MBA
6.60 LPA
Average Package MBA
Course Start Date:
To be Announced
Application Deadline:
Rolling Admissions
Duration:
2 Years
₹ 1,89,400
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.