Online BBA - Marketing Management

This three-year undergraduate program from DY Patil Centre for Online Learning provides comprehensive knowledge in marketing management, focusing on marketing principles, consumer behavior, market research, digital advertising, branding, and strategic marketing planning to prepare students for thriving careers in the dynamic marketing field.

English

Course Start Date:
To be Announced
Applications Deadline:
To be Announced
Duration:
3 Years

₹ 1,45,400

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Overview

Why Bachelor of Business Administration (BBA)?

Choose this course to gain specialized expertise in marketing management through an industry-oriented curriculum that combines theoretical knowledge with real-world applications, preparing you to effectively recognize customer needs, execute marketing campaigns, and formulate strategic marketing plans in today's competitive business environment.

What does this course have to offer?

Key Highlights

Experience flexible online learning with interactive virtual classes, expert faculty guidance, comprehensive digital resources, dedicated career support, and cutting-edge technology platforms that enable you to balance your studies with personal and professional commitments.

Who is this programme for?

Students who have completed Higher Secondary Certificate (HSC) or equivalent with English
No prior work experience required
Suitable for those interested in marketing careers
Ideal for aspiring marketing professionals
Perfect for future brand managers and digital marketers

Minimum Eligibility

An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board

Who is the programme for?

An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board are eligible to apply. The program welcomes students from all academic backgrounds who are interested in pursuing a career in marketing management.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum covers comprehensive business fundamentals in the first four semesters including management principles, marketing basics, accounting, economics, organizational behavior, and business law. The final two semesters focus on specialized marketing subjects including consumer behavior, sales management, advertising, sales promotion, and retail management.

There are 6 semesters in this course

The program spans six semesters over three years. Semester 1-2 cover business fundamentals including management, marketing, accounting, and economics. Semester 3-4 introduce advanced business concepts like HR management, psychology, international business, and digital marketing. Semester 5-6 focus on specialized marketing topics including consumer behavior, sales management, advertising and sales promotion, retail management, and project work.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Programme Length

3 years program with flexible learning options. Students can maintain work-life-study balance with self-paced learning modules and interactive virtual classes.

Tuition Fee

The program fee is INR 1,45,400 for the complete 3-year course. A scholarship of Rs 5,000 is offered to students who make full payment in two transactions within 15 days. International students pay $2,800 for the complete program.

Fee Structure

Payment options

Financial Aid

Learning Experience

Experience flexible online learning with interactive virtual classrooms, industry-experienced faculty, and comprehensive digital resources. Students participate in live discussions, webinars with industry leaders, and collaborative group activities while maintaining their work-life balance.

University Experience

Study at DY Patil Centre for Online Learning, a UGC approved and NAAC 'A++' grade institution with AICTE accreditation. Access cutting-edge digital platforms, e-library resources, and benefit from global networking opportunities with alumni and career support services.

About the University

Established in 2003 as a Deemed-to-be-University, Dr. D. Y. Patil Vidyapeeth is a leading private institution in Pune, India. Located on a 43-acre campus, the university has grown from a single medical college to multiple constituent institutions. DPU is recognized for its excellence in medical, dental, biotechnology, and management education, maintaining high standards in teaching, research, and healthcare delivery.

9000

Total Students

70 Countries

International Representation

11

NIRF Medical Rank

Affiliation & Recognition

University Grants Commission

National Assessment and Accreditation Council

Association of Indian Universities

Career services

The Career Guidance and Placement Team provides comprehensive support through dedicated placement cells across various institutes. Services include pre-placement talks, recruitment drives, and industry interactions. The institution maintains strong connections with leading employers, organizing campus interviews and placement activities throughout the academic year.

86.61%

MBA Placement Rate

21 LPA

Highest Package MBA

6.60 LPA

Average Package MBA

Course Start Date:
To be Announced
Applications Deadline:
To be Announced
Duration:
3 Years

₹ 1,45,400

Add to compare

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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