MSc Digital Marketing with Data Analytics
This specialized MSc combines digital marketing strategy with data analytics, preparing professionals for the modern marketing landscape. The program emphasizes practical application of digital tools, consumer behavior analysis, and data-driven decision making while developing critical marketing management skills.
English
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Duration:
1-2 Years
₹ 12,07,950 - 15,15,750
Overview
The MSc in Digital Marketing with Data Analytics combines advanced marketing theory with practical digital skills and analytics expertise. This comprehensive program prepares professionals to lead digital marketing initiatives in the modern business environment.
Why MSc (Master of Science)?
The program offers unique advantages including hands-on experience with digital marketing tools, focus on data analytics, and practical application through real-world projects. Students benefit from expert faculty and industry-relevant curriculum.
What does this course have to offer?
Key Highlights
100% online delivery
Flexible study options
Practical tool experience
Data analytics focus
Industry-aligned curriculum
Real-world projects
Who is this programme for?
Marketing professionals
Digital marketers
Data analysts
Business graduates
Marketing managers
Minimum Eligibility
Honours degree (minimum 2:2) in relevant subject
Proficiency in English
Access to computer and stable internet
Who is the programme for?
Admission requires a good honours undergraduate degree (minimum 2:2) or equivalent in a relevant subject. The program follows Coventry University London Academic Regulations for taught postgraduate courses.
Important Information
Selection process
How to apply?
Curriculum
The curriculum blends digital marketing strategy with data analytics skills. Core modules include Digital Marketing Strategy, Data Analytics, Brand Storytelling, and Digital Transformation. Students complete a dissertation combining marketing theory and practical application.
There are 9 semesters in this course
The program includes nine key modules: Buyer Behaviour in the Digital Era, Creativity and Brand Storytelling, Data Analytics for Digital Marketers, Digital Marketing Strategy, Digital Transformation, Marketing Management and Planning, New Media Communications, Content Marketing, Research Methods, and a Marketing Dissertation.
Buyer Behaviour in the Digital Era
Creativity and Brand Storytelling
Data Analytics for Digital Marketers
Digital Marketing Strategy
Digital Transformation
Marketing Dissertation
Marketing Management and Planning
New Media Communications and Content Marketing
Research Methods for the Creative Industries
Programme Length
Full-time students complete the program in 1 year, while part-time students have 2 years. The flexible online format allows students to balance studies with professional commitments.
Tuition Fee
The MSc Digital Marketing with Data Analytics at Coventry University is available fully online with flexible study options for full-time (1 year) or part-time (2 years). Tuition fees differ by student category: UK students pay approximately ₹15,15,750, and international students also pay about ₹15,15,750. Annual fee reviews are conducted, with international fee increases capped at 5% above inflation. Fees cover all modules, online resources, and assessments.
Fee Structure
Payment options
Learning Experience
Students engage through an interactive online platform featuring video lectures, practical workshops, digital tool training, and collaborative projects. Regular interaction with industry experts ensures practical relevance.
University Experience
The program offers comprehensive online learning with access to university resources, digital marketing tools, and academic support. Students participate in virtual group work and receive expert feedback.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Coventry University is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. The university operates across multiple locations including Coventry, London, and international hubs. The institution is known for its innovative approach to teaching and learning, with a strong emphasis on employability and industry connections integrated throughout all programs.
85%
Student Satisfaction
97%
Graduate Employment Rate
12000
International Students
Affiliation & Recognition
Quality Assurance Agency for Higher Education
Association of Commonwealth Universities
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European University Association
Career services
The Talent Team provides comprehensive career support throughout the student journey, from enrollment to graduation and beyond. Services include personalized career coaching, CV writing assistance, job application support, and internship guidance. The team delivers course-embedded employability skills with employer input, organizes career events, and employer presentations. Students receive specialist support for up to 36 months after graduation, accessing resources through Handshake, a personalized online environment for career-enhancing activities.
36 months
Graduate Employment Support
50 Annual
Career Events
200
Industry Partners
Duration:
1-2 Years
₹ 12,07,950 - 15,15,750
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.