Master of Business Administration (Marketing)
This MBA with Marketing specialization prepares current and aspiring managers to lead organizational change through comprehensive marketing knowledge. The program combines core business principles with specialized marketing strategies, emphasizing digital innovation and global perspectives.
English
English
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Duration:
1-2 Years
₹ 14,56,650
Overview
The MBA (Marketing) program combines comprehensive business education with specialized marketing expertise. Students develop advanced skills in both strategic management and marketing leadership, with particular focus on digital marketing and global business perspectives.
Why Online MBA (Master of Business Administration)?
This specialized MBA program stands out for its dual focus on core business leadership and advanced marketing strategies. The curriculum emphasizes practical application of marketing principles while developing broad business acumen.
What does this course have to offer?
Key Highlights
Online learning platform
Marketing specialization
Digital marketing focus
Global business perspective
Industry-relevant curriculum
Consultancy project
Practical marketing solutions
Who is this programme for?
Marketing professionals seeking advancement
Business managers focusing on marketing
Digital marketing specialists
Entrepreneurs
Business development professionals
Minimum Eligibility
Honours degree from recognized university
Minimum 2 years post-degree work experience
IELTS 6.5 (no component below 5.5)
Relevant experience considered
Who is the programme for?
The program requires an honours degree and minimum two years of management experience. Alternative pathways are available for candidates with significant professional experience.
Important Information
Selection process
How to apply?
Curriculum
The curriculum combines core MBA modules with specialized marketing courses including Digital Marketing Strategy, Marketing Strategy, and Global Marketing. Students complete both general business and marketing-focused coursework.
There are 11 semesters in this course
The program includes specialized modules in Digital Marketing Strategy, Marketing Strategy, and Global Marketing, alongside core MBA subjects like Business Models, Financial Analysis, and Leadership. The program culminates in an MBA Consultancy Project.
Business Models and Processes
Digital Marketing Strategy
Financial Analysis
Geopolitical, Economic and Legal Environments
Global Marketing
Innovation and Entrepreneurship
Leadership and Change Management
Marketing Strategy
Organisational Behaviour and Learning
Strategy and Decision-making
The MBA Consultancy Project
Programme Length
Available in both full-time (1 year) and part-time (2 years) formats to accommodate working professionals.
Tuition Fee
The current tuition fee for the Coventry University MBA (Marketing) is ₹14,56,650 for both UK and international students as a one-time payment. Fees are subject to annual review and may be adjusted for inflation for UK students or up to 5% above inflation for international students; payment follows the university's standard terms and conditions with no specific instalment or financing details provided, so applicants should contact the university directly for available payment options.
Fee Structure
Payment options
Financing options
Learning Experience
Students engage through online lectures, case studies, marketing projects, and digital marketing simulations. The program provides comprehensive resources and expert faculty support.
University Experience
Coventry University provides access to marketing analytics tools, digital marketing resources, and industry connections. Students benefit from specialized marketing expertise and global business insights.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Coventry University is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. The university operates across multiple locations including Coventry, London, and international hubs. The institution is known for its innovative approach to teaching and learning, with a strong emphasis on employability and industry connections integrated throughout all programs.
85%
Student Satisfaction
97%
Graduate Employment Rate
12000
International Students
Affiliation & Recognition
Quality Assurance Agency for Higher Education
Association of Commonwealth Universities
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European University Association
Career services
The Talent Team provides comprehensive career support throughout the student journey, from enrollment to graduation and beyond. Services include personalized career coaching, CV writing assistance, job application support, and internship guidance. The team delivers course-embedded employability skills with employer input, organizes career events, and employer presentations. Students receive specialist support for up to 36 months after graduation, accessing resources through Handshake, a personalized online environment for career-enhancing activities.
36 months
Graduate Employment Support
50 Annual
Career Events
200
Industry Partners
Duration:
1-2 Years
₹ 14,56,650
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.