MBA in Digital Business is a four-semester Work Integrated Learning Programme designed for working professionals, who are working in or wish to make a career in the areas of Digital Business, E-Commerce and related areas. Participants will gain a good understanding of the business practices, processes, design, and strategies relevant for success in digital businesses. According to an Amazon Web Services report, the number of Indian workers requiring digital skills for their jobs is set to rise by 27.3 million, over the next year, and 95% of professionals surveyed in India acknowledged that they require more digital skills.
Instructors:
English

Course Start Date:
Admissions Open
Applications Deadline:
Coming Soon
Duration:
2 Years
₹ 2,98,900
Overview
The MBA in Digital Business is a Work Integrated Learning Programme (WILP) spanning four semesters. BITS Pilani's Work Integrated Learning Programmes are approved by the University Grants Commission (UGC). Working professionals can attend live-lectures from anywhere over an online technology-enabled platform, mostly on weekends or after business hours. The programme allows participants to learn about emerging technologies and how those technologies can be leveraged to design, build, and manage Digital businesses. Students engage with contemporary software packages in the Analytics Lab that can be accessed remotely, allowing them to perform descriptive, predictive, and prescriptive analytics related to all functional areas of business. The programme also provides access to Finance Lab with Bloomberg Terminals and Management Lab with software, simulations, and digital resources. The project in the final semester enables students to apply concepts and techniques learned during the programme. The continuous evaluation system provides timely feedback to help busy professionals stay on course.
Why Online MBA (Master of Business Administration)?
MBA in Digital Business from BITS Pilani is designed for working professionals aiming to thrive in today's technology-driven business landscape. With a McKinsey survey indicating that future success belongs to companies putting technology at their core, this four-semester UGC-approved program prepares participants to excel in digital business, e-commerce, and related fields. The curriculum blends traditional management fundamentals with specialized digital business courses, covering financial management, marketing, operations, digital business design, digital strategies, digital technologies and analytics, and digital customer experience management. Students benefit from remote access to cutting-edge Analytics, Finance, and Management labs with tools like Tableau, SPSS, Bloomberg Terminals, and business simulations. Classes are conducted on weekends or after business hours via an online platform, allowing professionals to continue working while studying. The program follows a continuous evaluation system and culminates with a comprehensive project. With an option for 0% interest EMI payments and BITS Pilani's prestigious alumni network, this program offers excellent career advancement opportunities in the rapidly evolving digital business environment.
What does this course have to offer?
Key Highlights
UGC approved programme
Designed for professionals in digital business and e-commerce
Online live lectures on weekends or after business hours
Focus on emerging technologies for digital business success
Remote access to Analytics, Finance, and Management labs
Program covers both management fundamentals and digital specialization
Project work in final semester
Continuous evaluation system
EMI payment option with 0% interest
BITS Pilani Alumni status upon completion
Who is this programme for?
Digital business professionals
E-Commerce specialists
Digital marketing managers
Business analysts in tech companies
Product managers for digital platforms
IT professionals transitioning to business roles
Consultants in digital transformation
Entrepreneurs in digital ventures
Digital strategy professionals
Professionals seeking to enhance digital business skills
Minimum Eligibility
Employed professionals holding B.Tech./ BE/ M.Sc./ MCA or equivalent in relevant disciplines with at least 60% aggregate marks and minimum one year of work experience after the completion of the degree in relevant domains.

Course Start Date:
Admissions Open
Applications Deadline:
Coming Soon
Duration:
2 Years
₹ 2,98,900
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.