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MBA in Sales and Marketing - Bennett University Online
The Online MBA in Sales and Marketing from Bennett University is a 2-year, 100% online programme delivered through live sessions, designed for working professionals aiming to lead sales and marketing growth functions. Offered by Bennett Online, the Centre for Distance and Online Education of Bennett University, one of India's leading private universities established by The Times Group, the programme is UGC-entitled and structured across 4 semesters with a 4-year completion validity. The Sales and Marketing specialisation blends traditional marketing fundamentals with digital, data-led, and customer-centric approaches. Core specialisation subjects include Understanding Consumers and Strategic Brand Management, Digital and Integrated Marketing Communications, Sales, Distribution and Retail Management, Marketing Analytics and Sustainability, and Industrial and Services Marketing. Curriculum is designed and delivered by Bennett University faculty alongside industry experts.
₹ 2,10,000
Overview
The Online MBA in Sales and Marketing from Bennett University is a rigorous, industry-aligned postgraduate programme designed for working professionals seeking to lead growth, brand, and customer strategy functions. Delivered fully online through live sessions over 4 semesters, the programme is UGC-entitled and backed by the institutional legacy of Bennett University, founded by The Times Group. Bennett Online brings together experienced faculty and industry practitioners to deliver a curriculum that integrates core management fundamentals with a focused Sales and Marketing specialisation. The programme covers consumer behaviour, strategic brand management, digital and integrated marketing communications, sales and distribution management, marketing analytics, sustainability, and industrial and services marketing. Scholarship benefits are available for defence personnel, Bennett alumni, and persons with benchmark disabilities, and a 4-year completion validity provides flexibility for professionals managing active careers.
Why Online MBA (Master of Business Administration)?
Sales and marketing leadership is one of the most sought-after career tracks across industries, and this specialisation is designed to address the full spectrum of modern marketing practice — from brand strategy and consumer insight to digital communications, analytics, and sustainability.
The curriculum reflects the evolving nature of marketing, where data-led decision-making and digital fluency are as important as traditional brand and sales fundamentals.
Delivered 100% online with live sessions, the programme allows professionals already working in sales, marketing, or growth roles to deepen their expertise without stepping away from their careers.
Bennett University's UGC-entitled degree carries national recognition, while no-cost EMI options and scholarships for defence personnel, alumni, and Divyangjan learners ensure accessibility.
Placement support and access to Bennett University's wide recruitment partner network provide strong career advancement pathways.
What does this course have to offer?
Key Highlights
UGC-entitled online MBA programme
100% online with live sessions
2-year duration across 4 semesters
4-year programme completion validity
Sales and Marketing specialisation with digital, analytics, and brand focus
Curriculum by Bennett University faculty and industry experts
No-cost EMI option available
Scholarships for defence personnel, alumni, and Divyangjan
Placement support with leading recruitment partners
Bennett University established by The Times Group
Who is this programme for?
Working professionals in sales, marketing, or brand management roles
Graduates seeking an MBA with a specialised sales and marketing focus
Professionals aiming for leadership roles in marketing, growth, or brand strategy
Individuals from any discipline wanting to transition into sales or marketing functions
Defence personnel and their dependents seeking flexible higher education
Minimum Eligibility
Graduate degree from a recognised university
No minimum work experience required
Basic proficiency in English
Access to a computer with stable internet connection
Not sure whether you qualify for this programme?
Admission Overview
Admission to the Online MBA in Sales and Marketing is open to graduates from any recognised university. There is no mandatory minimum work experience requirement, making the programme accessible to both fresh graduates and experienced professionals. Applicants are required to submit a completed application along with relevant academic documents. A non-refundable application fee of Rs 1,500 is applicable. Upon admission confirmation, a registration amount of Rs 10,000 is collected as part of the first-semester fee. An examination fee of Rs 800 per attempt per course applies each semester. Students who require re-registration or have arrear fees are required to bear the applicable additional charges. Scholarships are available for eligible candidates: 20% for defence personnel and their dependents, 10% for Bennett University alumni, and 15% for learners with benchmark disabilities, subject to submission of valid supporting documentation and verification. The programme follows the University's cancellation and refund policy as per UGC guidelines.
Selection process
How to apply?
Curriculum
The MBA in Sales and Marketing curriculum is structured across 4 semesters. Semester 1 covers Managerial Economics, Managerial Communication, Marketing for Managers, Quantitative Methods for Managers, Organisational Dynamics, Machine Learning for Managers, and Indian Knowledge System. Semester 2 builds functional management knowledge through Business Law, Financial Accounting and Analysis, Human Capital Management, Operations Management, Strategy for Managers, Adaptive Change and Resilience, and Emotional Intelligence and Resonant Leadership. Semester 3 introduces the specialisation with Applied Business Research, elective courses, Understanding Consumers and Strategic Brand Management, Digital and Integrated Marketing Communications, and Sales, Distribution and Retail Management. Semester 4 completes the programme with Digital Transformation, Entrepreneurial Mindset and Innovation, Corporate Finance, a Project, Marketing Analytics and Sustainability, and Industrial and Services Marketing.
There are 4 semesters in this course
The first semester establishes the management foundation through managerial economics, marketing, quantitative methods, organisational dynamics, and an introductory machine learning module, alongside the Indian Knowledge System. The second semester deepens functional management competencies with business law, financial accounting, human capital management, operations management, and strategic management, complemented by modules on adaptive change, resilience, and emotional intelligence. The third semester marks the entry into the Sales and Marketing specialisation, combining applied business research and elective credits with specialisation subjects covering consumer behaviour and strategic brand management, digital and integrated marketing communications, and sales, distribution and retail management. The fourth semester integrates advanced marketing and sales competencies with broader management disciplines, including digital transformation, entrepreneurial mindset, corporate finance, a capstone project, marketing analytics and sustainability, and industrial and services marketing. The progressive curriculum equips graduates with both the strategic management grounding and the contemporary marketing expertise needed to lead growth functions in competitive business environments.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years (4 semesters). Programme completion validity of 4 years, providing flexibility for working professionals.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The programme fee is Rs 52,500 per semester, totalling Rs 2,10,000 for the full 2-year MBA. A non-refundable application fee of Rs 1,500 is payable at the time of application, and a registration amount of Rs 10,000 is collected at enrolment as part of the total programme fee. An examination fee of Rs 800 per attempt per course applies each semester. Students may also be required to bear additional charges such as arrear fees, re-registration fees, payment gateway charges, or applicable taxes during the programme tenure. The fee structure is subject to change at the University's discretion. A no-cost EMI option is available to eligible learners. Scholarships are provided as tuition fee waivers: 20% for defence personnel, 15% for Divyangjan learners, and 10% for Bennett University alumni, subject to document verification.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
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About the University
Bennett University is a premier, research-driven private university located in a modern 68-acre campus in Greater Noida, Uttar Pradesh, India. Established in 2016 by the Times Group (The Times of India), the university has quickly earned a prestigious 'A+' grade accreditation from NAAC and is recognized by the UGC. It offers an expansive range of undergraduate, postgraduate, and doctoral programs across engineering, management, media, law, design, and liberal arts, with flagship programs highly regarded for their heavy integration of industry-ready skills and emerging technologies like Artificial Intelligence. Bennett University stands out for its high-tech residential infrastructure, stellar placement records through its strong corporate linkages, and extensive global partnerships with renowned international institutions that facilitate robust academic exchanges and global pathway programs.
'A+' Grade (Premier tier accreditation)
NAAC Accreditation
• Maintained leadership track within private institutional ranking evaluations.
NIRF Rankings
• Overall University: #46 nationally (IIRF) • B.Tech: #34 (IIRF) / #52 (India Today) • Law: #43 (IIRF)
National Frameworks (IIRF / India Today / Outlook)
Affiliation & Recognition
Affiliation & Recognition
Career services
The career services at Bennett University are orchestrated by its dedicated Career Services Cell alongside the specialized Bennett Finishing School (BFS), ensuring students transition smoothly from academic life into the modern, new-age economy. Focused heavily on professional readiness, the cell implements a robust pre-placement training framework that integrates life skills training, aptitude and technical coaching, mock interview sessions, and soft skills development. Furthermore, through structured industry-insight sessions led by expert practitioners, personalized mentorship from faculty and alumni, and strategic internship programs, the cell actively prepares students to secure high-value Pre-Placement Offers (PPOs). By leveraging the extensive corporate connections of the Times Group, the university aggressively organizes on-campus recruitment drives, corporate conclaves, and job fairs, regularly embedding its graduates into leading global organizations and top-tier national brands.
89% (Consolidated placement ratio)
Overall Placement Rate
₹1.37 Crore (International / Tech Flagship)
Highest Salary Package
₹11.10 LPA
Average Package (B.Tech)
₹7.41 LPA
Average Package (MBA)
Top Recruiters
₹ 2,10,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.