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MBA in Media Management - Bennett University Online
The Online MBA in Media Management from Bennett University is a 2-year, 100% online programme delivered through live sessions, designed for working professionals in the media, entertainment, and digital content industries. Offered by Bennett Online, the Centre for Distance and Online Education of Bennett University, one of India's leading private universities established by The Times Group, the programme is UGC-entitled and structured across 4 semesters with a 4-year completion validity. The Media Management specialisation blends core management principles with industry-specific strategy, digital platforms, content economics, media analytics, and entertainment marketing. Key specialisation subjects include Digital Media and Media Cost Management, Media Production and Entertainment Management, Sports, Events and Entertainment Marketing, Media Analytics and Distribution Strategy, and Media Planning and Buying. Curriculum is designed and delivered by Bennett University faculty alongside industry experts, ensuring a strong blend of academic rigour and practical media industry relevance.
Instructors:
Prof. (Dr.) Shikha Mittal Shrivastav
Prof. (Dr.) Ruby Sangar
English
Not specified
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 2,10,000
Overview
The Online MBA in Media Management from Bennett University is a rigorous, industry-aligned postgraduate programme tailored for working professionals in the media, entertainment, and digital content sectors. Delivered fully online through live sessions over 4 semesters, the programme is UGC-entitled and backed by the institutional legacy of Bennett University, founded by The Times Group — one of India's foremost media conglomerates. Bennett Online brings together experienced faculty and industry practitioners to deliver a curriculum that integrates core management fundamentals with specialised media industry knowledge. The programme covers digital media strategy, media cost management, media production, entertainment management, sports and events marketing, media analytics, distribution strategy, and media planning and buying. Scholarship benefits are available for defence personnel, Bennett alumni, and persons with benchmark disabilities. The programme completion validity of 4 years provides flexibility for working professionals to balance study with their careers.
Why Master of Business Administration (Online MBA)?
This programme is uniquely positioned at the intersection of management education and the media and entertainment industry, delivered by Bennett University — itself founded by The Times Group, one of India's largest and most respected media organisations.
This institutional heritage gives the programme unmatched contextual relevance for professionals pursuing careers in media, broadcasting, digital platforms, OTT, sports, and entertainment.
The curriculum goes beyond generic management theory to address the specific dynamics of media economics, digital distribution, content monetisation, and audience analytics.
The UGC-entitled degree carries national recognition, and the fully online format with live sessions means professionals in the media industry can upskill without stepping away from active projects or assignments.
Scholarship options for defence personnel, alumni, and Divyangjan learners, along with no-cost EMI availability, make the programme financially accessible.
Placement support and access to Bennett University's network of recruitment partners add further career value.
What does this course have to offer?
Key Highlights
UGC-entitled online MBA programme
100% online with live sessions
2-year duration across 4 semesters
4-year programme completion validity
Media Management specialisation with digital and entertainment focus
Bennett University founded by The Times Group
Curriculum by university faculty and industry experts
No-cost EMI option available
Scholarships for defence personnel, alumni, and Divyangjan
Placement support with leading recruitment partners
Interested in career outcomes and specializations?
Who is this programme for?
Working professionals in media, entertainment, broadcasting, or digital content
Graduates seeking an MBA with a specialised media industry focus
Professionals looking to move into media strategy, planning, or analytics roles
Individuals from any discipline wanting to enter the media and entertainment sector
Defence personnel and their dependents seeking flexible higher education
Minimum Eligibility
Graduate degree from a recognised university
No minimum work experience required
Basic proficiency in English
Access to a computer with stable internet connection
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online MBA in Media Management is open to graduates from any recognised university. There is no mandatory minimum work experience requirement, making the programme accessible to both fresh graduates and experienced professionals. Applicants are required to submit a completed application along with relevant academic documents. A non-refundable application fee of Rs 1,500 is applicable. Upon admission confirmation, a registration amount of Rs 10,000 is collected as part of the first-semester fee. An examination fee of Rs 800 per attempt per course applies each semester. Students who require re-registration or have arrear fees are required to bear the applicable additional charges. Scholarships are available for eligible candidates: 20% for defence personnel and their dependents, 10% for Bennett University alumni, and 15% for learners with benchmark disabilities, subject to submission of valid supporting documentation and verification. The programme follows the University's cancellation and refund policy as per UGC guidelines.
Selection process
How to apply?
Curriculum
The MBA in Media Management curriculum is structured across 4 semesters, beginning with a strong management foundation before transitioning into media-specific specialisation subjects. Semester 1 introduces Managerial Economics, Managerial Communication, Marketing for Managers, Quantitative Methods for Managers, Organisational Dynamics, Machine Learning for Managers, and Indian Knowledge System. Semester 2 covers Business Law, Financial Accounting and Analysis, Human Capital Management, Operations Management, Strategy for Managers, Adaptive Change and Resilience, and Emotional Intelligence and Resonant Leadership. Semester 3 begins the specialisation with Applied Business Research, elective courses, Digital Media and Media Cost Management, Media Production and Entertainment Management, and Sports, Events and Entertainment Marketing. Semester 4 completes the programme with Digital Transformation, Entrepreneurial Mindset and Innovation, Corporate Finance, a Project, Media Analytics and Distribution Strategy, and Media Planning and Buying.
There are 4 semesters in this course
The first semester establishes the management foundation through subjects covering managerial economics, marketing, quantitative methods, organisational dynamics, and an introductory machine learning module, alongside the Indian Knowledge System. The second semester deepens functional management competencies with business law, financial accounting, human capital management, operations management, and strategic management, rounded out by modules on adaptive change, resilience, and emotional intelligence. The third semester marks the entry into the Media Management specialisation, combining applied business research and elective credits with specialisation subjects covering digital media, media cost management, media production, entertainment management, and sports and events marketing. The fourth and final semester integrates advanced media-specific competencies with broader management skills, including digital transformation, entrepreneurial mindset, corporate finance, a project, media analytics, distribution strategy, and media planning and buying. The progressive curriculum ensures learners develop both the managerial grounding and the industry-specific expertise needed to lead in the evolving media and entertainment landscape.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years (4 semesters). Programme completion validity of 4 years, providing flexibility for working professionals.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Tuition Fee
The programme fee is Rs 52,500 per semester, totalling Rs 2,10,000 for the full 2-year MBA. A non-refundable application fee of Rs 1,500 is payable at the time of application, and a registration amount of Rs 10,000 is collected at enrolment as part of the total programme fee. An examination fee of Rs 800 per attempt per course applies each semester. Students may also be required to bear additional charges such as arrear fees, re-registration fees, payment gateway charges, or applicable taxes during the programme tenure. The fee structure is subject to change at the University's discretion. A no-cost EMI option is available to eligible learners. Scholarships are provided as tuition fee waivers: 20% for defence personnel, 15% for Divyangjan learners, and 10% for Bennett University alumni, subject to document verification.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The Online MBA in Media Management is delivered through a blended approach of live online sessions and self-paced learning, enabling professionals in the media industry to engage with coursework without interrupting their careers. PhD-qualified faculty alongside industry practitioners deliver curriculum content, bringing both academic rigour and real-world media industry perspectives. Assessment is conducted through semester-end examinations. Learners access a student portal for academic and administrative services. The programme includes modules on Entrepreneurial Mindset and Innovation, Adaptive Change and Resilience, and Emotional Intelligence, ensuring a holistic development experience alongside the media specialisation.
University Experience
Bennett University is one of India's leading private universities, established by The Times Group, a legacy media and education conglomerate. Located in Greater Noida, Uttar Pradesh, the university holds NAAC accreditation and is a member of the Association of Indian Universities. Bennett Online, the Centre for Distance and Online Education, extends academic programmes to learners across India through online delivery. The university has established associations with a wide network of recruitment partners including global corporations such as Google, Amazon Web Services, Capgemini, Cisco, Dell, BNY Mellon, and Coca-Cola. An E-Samadhan grievance portal and dedicated student centre provide ongoing learner support.
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About the University
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Bennett University is a premier, research-driven private university located in a modern 68-acre campus in Greater Noida, Uttar Pradesh, India. Established in 2016 by the Times Group (The Times of India), the university has quickly earned a prestigious 'A+' grade accreditation from NAAC and is recognized by the UGC. It offers an expansive range of undergraduate, postgraduate, and doctoral programs across engineering, management, media, law, design, and liberal arts, with flagship programs highly regarded for their heavy integration of industry-ready skills and emerging technologies like Artificial Intelligence. Bennett University stands out for its high-tech residential infrastructure, stellar placement records through its strong corporate linkages, and extensive global partnerships with renowned international institutions that facilitate robust academic exchanges and global pathway programs.
'A+' Grade (Premier tier accreditation)
NAAC Accreditation
• Maintained leadership track within private institutional ranking evaluations.
NIRF Rankings
• Overall University: #46 nationally (IIRF) • B.Tech: #34 (IIRF) / #52 (India Today) • Law: #43 (IIRF)
National Frameworks (IIRF / India Today / Outlook)
Affiliation & Recognition
UGC Recognition
AICTE
PCI
Bar Council of India (BCI)
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Career services
The career services at Bennett University are orchestrated by its dedicated Career Services Cell alongside the specialized Bennett Finishing School (BFS), ensuring students transition smoothly from academic life into the modern, new-age economy. Focused heavily on professional readiness, the cell implements a robust pre-placement training framework that integrates life skills training, aptitude and technical coaching, mock interview sessions, and soft skills development. Furthermore, through structured industry-insight sessions led by expert practitioners, personalized mentorship from faculty and alumni, and strategic internship programs, the cell actively prepares students to secure high-value Pre-Placement Offers (PPOs). By leveraging the extensive corporate connections of the Times Group, the university aggressively organizes on-campus recruitment drives, corporate conclaves, and job fairs, regularly embedding its graduates into leading global organizations and top-tier national brands.
89% (Consolidated placement ratio)
Overall Placement Rate
₹1.37 Crore (International / Tech Flagship)
Highest Salary Package
₹11.10 LPA
Average Package (B.Tech)
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
2 Years
₹ 2,10,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.