TimesPro Banking Programme: Sales and Service Management
The TimesPro Banking Programme – Sales and Service Management is a strategic entry-level programme designed to fast-track careers in the banking and finance sector. It equips aspiring bankers with the essential skills needed to thrive as Business Development Executives (BDE), with a focus on sales techniques, customer relationship management, and in-depth knowledge of banking products and services.\n\nParticipants undergo an intensive 6-day online training covering banking fundamentals, professional communication, grooming, lead generation, customer profiling, sales pitching, compliance, KYC norms, anti-money laundering guidelines, and fraud prevention. The programme is delivered via an interactive Learning Management System accessible on any device.\n\nGraduates who successfully clear all assessments are considered for assured placement as Business Development Executives at Axis Bank, with a salary of up to ₹2.24 LPA plus attractive incentives. There is absolutely no training fee for this programme, making it an accessible and high-value opportunity for fresh graduates looking to enter the banking industry.
English
Course Start Date:
Self-paced
Application Deadline:
Closing Soon
Duration:
6 Days
₹ 0
Overview
The TimesPro Banking Programme – Sales and Service Management is a focused entry-level certification designed to prepare fresh graduates for a rewarding career in the banking sector. The programme serves as a direct launchpad to employment, with assured placement opportunities at Axis Bank for candidates who successfully complete training and clear all assessments.
This programme is structured to provide practical, industry-relevant knowledge within a short, intensive training period. It covers everything from understanding a bank's role and its products, to developing strong sales skills, managing customer relationships, and adhering to compliance and regulatory standards. Delivered via a state-of-the-art Interactive Learning platform in Direct-to-Device (D2D) mode, the training is accessible on any device — desktop, laptop, tablet, or smartphone.
What sets this programme apart is the zero-fee model. There is no training fee, making quality banking education accessible to all eligible graduates. Successful candidates are onboarded as Business Development Executives at Axis Bank, earning up to ₹2.24 LPA plus attractive performance-based incentives.
Why Banking & Finance?
This programme offers a unique combination of quality education and guaranteed employment, with no financial burden on the learner. Unlike conventional certifications that require significant upfront investment, the TimesPro Banking Programme – Sales and Service Management is completely free, making it one of the most accessible career-launch platforms in India's banking sector.
Participants benefit from intensive, structured training that covers every aspect of a Business Development Executive's role — from banking basics and product knowledge to compliance, KYC, and fraud prevention. The pedagogy is highly interactive, leveraging case studies, quizzes, assignments, and hands-on project work to ensure real-world readiness.
The partnership with Axis Bank, one of India's leading private sector banks, ensures that successful candidates are placed in credible, well-compensated roles with clear career progression pathways. For any fresh graduate looking to enter the banking and finance industry, this programme delivers unmatched value: structured learning, zero cost, and a guaranteed job opportunity.
What does this course have to offer?
Key Highlights
Assured job placement as Business Development Executive at Axis Bank
Intensive 6-day online training programme
No training fee
Salary up to ₹2.24 LPA plus attractive incentives
Covers banking fundamentals, sales, communication, and compliance
Interactive Learning platform with Direct-to-Device delivery
Accessible on desktop, laptop, tablet, and smartphone
Structured selection process with pre-assessment and final assessment
Interested in career outcomes and specializations?
Who is this programme for?
Fresh graduates interested in building a career in banking and finance
Individuals seeking entry-level roles in sales and customer service within the banking sector
Candidates with 0–9 months of work experience looking for structured career entry
Learners who wish to grow within the banking industry through a job-assured programme
Minimum Eligibility
Age: Less than 28 years
Must be a graduate (final year students not eligible)
Work experience: 0–9 months
Documents required: KYC (Aadhaar & Driving License), Education Documents (10th, 12th & Graduation marksheet), CV, Photo, Bank Account Details
Must possess a vehicle (2 or 4-wheeler) and a valid Driving License
Not sure whether you qualify for this programme?
Who is the programme for?
The admission process for the TimesPro Banking Programme – Sales and Service Management is structured around a multi-step selection funnel designed to identify the most suitable candidates for placement at Axis Bank.
The process begins with an eligibility check covering age (under 28 years), academic qualification (graduate), work experience (0–9 months), and document verification including KYC documents, educational certificates, CV, photo, and bank account details. Candidates must also possess a valid driving license and a vehicle.
Eligible candidates proceed to a Pre-Assessment Test conducted at an Axis Bank branch office. Those who clear this test are invited to the 6-day online induction programme. Upon completing the induction, candidates appear for a Final Online Assessment. Candidates who clear the final assessment are onboarded and deployed at Axis Bank as Business Development Executives.
Selection process
How to apply?
Curriculum
The curriculum of the TimesPro Banking Programme – Sales and Service Management is designed to provide a comprehensive foundation in banking operations, customer service, and sales excellence. It is structured across key thematic modules that build progressively, starting from career orientation and moving through core banking knowledge, sales methodology, compliance, and digital banking.\n\nThe programme opens with an exploration of the Business Development Executive role, helping participants understand their career path, performance expectations, and long-term growth potential. This is followed by banking basics, covering the role of banks, types of customers, and regulatory frameworks. Participants then focus on professional development, including communication skills, grooming, and body language.\n\nThe curriculum then dives into product knowledge — savings accounts, current accounts, NRI products, and premium offerings — before moving to sales skills such as lead generation, catchment area identification, customer profiling, appointment fixing, cold calling, and the sales pitch process. The programme concludes with a strong focus on compliance: documentation, KYC, anti-money laundering (AML), digital banking tools, and fraud prevention.
There are 8 semesters in this course
The programme begins with the Role of a Business Development Executive module, which helps participants understand their career trajectory, daily responsibilities, and long-term goals within the banking ecosystem. This foundational module sets expectations and motivates learners to align their personal and professional aspirations with the demands of the role.\n\nBanking Basics follows, offering an in-depth understanding of how banks function, the types of customers they serve — from individuals to large corporations — and the regulatory framework governing the Indian banking sector. Participants gain insight into the role of the Reserve Bank of India and other key regulators.\n\nThe Projecting Yourself Professionally module focuses on soft skills development, covering effective communication, confidence building, grooming etiquette, and professional body language — all critical for customer-facing roles in a bank.\n\nProducts and Services covers savings and current accounts, NRI products, and premium banking offerings. Learners understand how to identify cross-sell opportunities and earn incentives by positioning the right products to the right customers.\n\nThe Lead Generation and Customer Profiling module equips participants with practical field skills: identifying micro-markets and catchment areas, cold calling, appointment fixing, and using questioning techniques to understand customer needs. The Sales Pitch module then teaches a structured approach to presenting banking products persuasively and ethically.\n\nThe programme closes with a Compliance and Regulatory module covering KYC requirements, documentation processes (online and offline), digital banking tools (net banking and mobile banking), RBI's AML guidelines, and fraud and forgery prevention — ensuring that every BDE operates within the highest standards of integrity.
Role of a Business Development Executive
Banking Basics
Projecting Yourself Professionally
Products & Services
Lead Generation
Sales Pitch
Ethics
Compliance
Programme Length
6 days of intensive online training
Tuition Fee
The TimesPro Banking Programme – Sales and Service Management carries absolutely no training fee. There is no cost to the learner for accessing the programme, undergoing training, or appearing for assessments. This zero-fee model is one of the programme's most compelling features, removing financial barriers and making quality banking education accessible to all eligible graduates across India.
Upon successful completion and placement at Axis Bank, participants begin earning a salary of up to ₹2.24 LPA, along with attractive performance-based incentives. The programme is a true earn-while-you-learn opportunity, where the investment is time and effort rather than money.
Fee Structure
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The TimesPro Banking Programme – Sales and Service Management is delivered through a state-of-the-art Interactive Learning (IL) platform using a Direct-to-Device (D2D) mode. This means all sessions — lectures, practicals, and hands-on exercises — are streamed directly to the learner's device of choice: desktop, laptop, tablet, or smartphone. The Learning Management System (LMS) of TimesPro manages all content delivery, progress tracking, and assessment.
The pedagogical approach is highly interactive and technology-driven. Rather than passive video consumption, learners engage with the content through lectures enriched with real-world case studies, assignments, quizzes, and project work. This diversity of learning formats ensures that knowledge is applied, not just absorbed.
The 6-day programme is intensive by design — packing essential banking knowledge, sales methodology, communication skills, and compliance training into a structured, outcome-oriented schedule. This compact format ensures high engagement and fast readiness for real-world deployment.
University Experience
TimesPro is the executive education initiative of the Times of India Group, one of India's most trusted media conglomerates. With a network of over 350 recruitment partners and 70,000+ placement opportunities generated, TimesPro has established itself as a credible and impactful platform for career-focused education.
The Banking Programme – Sales and Service Management is delivered in association with Axis Bank, one of India's largest and most respected private sector banks. Founded in 1993 and headquartered in Mumbai, Axis Bank operates an extensive nationwide network of branches and ATMs, serving a diverse customer base across retail, NRI, corporate, and SME segments.
Learners benefit from TimesPro's strong institutional relationships, industry-aligned curriculum design, and a placement ecosystem that directly connects training outcomes with employment. The programme's zero-fee model reflects TimesPro's commitment to democratising access to quality banking education and accelerating the careers of deserving graduates.
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About the University
Axis Bank is a leading private sector bank in India, offering a wide range of financial services to individuals, SMEs, and large corporations. Headquartered in Mumbai, it operates through a vast network of thousands of branches and ATMs across the country, as well as international offices. The bank focuses on digital innovation and customer-centricity, consistently ranking among the top three private banks in India by assets.
104,400+
Total Employees
4,800+ (Cities & Towns)
Geographic Reach
59 Million+
Client Base (Customers)
Affiliation & Recognition
World Economic Forum
United Nations Global Compact
MSCI ESG Research
FT Bank of the Year
Career services
Axis Bank’s career services partner with TimesPro to offer the Priority Banking Program, a digital "Hire-Train-Deploy" initiative designed to fast-track graduates into relationship management roles. This instructor-led online course focuses on high-net-worth client handling, wealth management, and digital banking products, ensuring candidates are fully equipped for their roles from day one. Upon successful completion, participants earn an industry-recognized certification and are transition directly into an assured job as a Priority Relationship Manager within Axis Bank.
4.5 Million+
Total Training Hours
92%
Digital Learning Adoption
35%
Internal Mobility Rate
Top Recruiters
Course Start Date:
Self-paced
Application Deadline:
Closing Soon
Duration:
6 Days
₹ 0
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.