Online MBA in Marketing - Amrita University
Our AICTE-approved online MBA program from Amrita Vishwa Vidyapeetham, ranked 7th among India's universities, offers a specialized marketing elective that equips you with cutting-edge industry knowledge and practices. The program combines theoretical foundations with practical applications, featuring expert faculty, industry mentorship, and placement assistance. Study at your own pace with weekend live sessions, access course materials anytime, and join a global network of students from over 50 countries. The curriculum covers essential business fundamentals and specialized marketing courses including digital marketing, consumer behavior, and marketing research.
Instructors:
English
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Course Start Date:
Starting soon
Application Deadline:
23rd Aug, 2025
Duration:
2 Years
₹ 1,98,000
₹ 2,20,000
Overview
The Online MBA in Marketing program at Amrita University combines academic excellence with industry relevance, preparing students for leadership roles in the dynamic field of marketing. The program's curriculum integrates traditional marketing principles with contemporary digital strategies, emphasizing practical applications through case studies and industry projects.
Why Online MBA (Master of Business Administration)?
Our program stands out through its comprehensive curriculum, expert faculty, flexible learning format, and strong industry connections. Students benefit from personalized mentoring, placement assistance, and access to Amrita's extensive alumni network.
What does this course have to offer?
Key Highlights
AICTE Approved Program
Top-Ranked Institution (7th Best University in India)
World-Class Faculty
Industry-Relevant Curriculum
Flexible Learning Format
Placement Support
Global Recognition
Practical Learning Approach
Who is this programme for?
Working professionals seeking career advancement
Marketing enthusiasts looking to develop expertise
Entrepreneurs wanting to enhance business skills
Fresh graduates aiming for management roles
Professionals transitioning to marketing careers
Minimum Eligibility
Bachelor's degree with minimum 50% marks
Work experience preferred but not mandatory
Valid 10+2 qualification
Final year students can apply with last completed semester results
Who is the programme for?
Our admission process is designed to identify motivated candidates with strong academic backgrounds and professional potential. The program maintains high academic standards while offering flexibility for working professionals. Selection is based on academic performance, work experience, and alignment with program objectives.
Here's a Glimpse of Your Degree
*Disclaimer: The image is for illustrative purposes only and may be subject to change at the discretion of Management.
Important Information
Selection process
How to apply?
Curriculum
The curriculum is structured across four semesters, balancing core business fundamentals with specialized marketing courses. The program incorporates both theoretical knowledge and practical applications, featuring regular industry interactions and case studies.
There are 4 semesters in this course
The program delivers a comprehensive marketing education through a blend of core business subjects and specialized marketing electives. Students learn through various methods including video lectures, case studies, live sessions, and industry projects. The curriculum covers essential areas such as consumer behavior, digital marketing, and marketing research.
Semester 1
Semester 2
Semester 3
Semester 4
Programme Length
2 years minimum, 4 years maximum with flexible completion options
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Co-Director and Professor at Amrita Vishwa Vidyapeetham
Professor Jay Misra has been a pivotal member of the Amrita School of Business since 2004, currently serving as the Co-Director of the Amrita Center for Sustainable Future. He holds an MBA from Harvard Business School, awarded in 1982, and has a dual B.S. and M.S. in Engineering/Operations Research with honors from the University of Pittsburgh, USA. His strong interest in mathematics led him to pursue college-level mathematics courses after completing the 10th grade. In addition to his academic roles, Professor Misra is deeply committed to social causes, particularly in serving underprivileged communities in India and around the world. His work aligns with the mission of various humanitarian initiatives, as evidenced by his involvement with organizations such as Embracing the World. His contributions to academia and society reflect a dedication to both education and community service. For more information about his work and contributions, you can visit his profile on the Amrita University website or explore his research publications on platforms like Google Scholar and ResearchGate.
Dean, School of Business; Director, Center for Accreditations, Rankings & Eminence at Amrita University.
Prof. Raghu Raman serves as the Dean of the School of Business and the Director of the Center for Accreditations, Rankings & Eminence at Amrita University. He holds a Ph.D. in Management from the Amrita School of Business and an MBA from the Haas School of Business at UC Berkeley. Additionally, he has a Master’s in Computer Applications from Jawaharlal Nehru University and a Bachelor’s degree in Statistics (Honours) from the University of Delhi, where he was honored with the President of India Gold Medal. With over 30 years of experience in executive management roles at Fortune 500 companies, he has made significant contributions to academia and industry alike. Prof. Raman established the Center for Research in Analytics & Technologies for Education (CREATE), securing over $5 million in research funding and publishing more than 60 peer-reviewed articles. He previously served as CEO of Amrita Technologies and as Executive Director at Informix/IBM.
Tuition Fee
The program fee is INR 2,20,000, payable in semester-wise installments of INR 55,000. Various scholarship options and EMI facilities are available for eligible candidates.
Fee Structure
Payment options
Financing options
Financial Aid
Learning Experience
Students engage through our advanced learning management system, featuring interactive live sessions, recorded lectures, discussion forums, and regular assessments. The platform enables flexible learning while maintaining academic rigor.
University Experience
Our program provides access to Amrita's world-class facilities and resources, including digital library access, virtual labs, and industry connections. Students become part of Amrita's prestigious academic community.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
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About the University
Amrita Vishwa Vidyapeetham is a multi-campus, multi-disciplinary, research-intensive private deemed university established in 1994. Headquartered in Ettimadai, Coimbatore, it operates across nine campuses in Amaravati, Amritapuri, Bangalore, Chennai, Coimbatore, Kochi, Faridabad, Mysore, and Nagercoil. The university offers over 300 undergraduate, postgraduate, integrated-degree, dual-degree, and doctoral programs across disciplines including engineering, medicine, management, architecture, natural sciences, Ayurveda, arts & humanities, and social sciences. Founded by humanitarian leader Mata Amritanandamayi, the institution received deemed university status in 2003, becoming one of the youngest institutions to achieve this recognition.
#1001-1200
QS World Ranking 2025
24,500
Total Enrollment
7
NIRF University Ranking 2024
Affiliation & Recognition
NAAC
UGC
Institution of Eminence
NIRF
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Co-Director and Professor at Amrita Vishwa Vidyapeetham
Professor Jay Misra has been a pivotal member of the Amrita School of Business since 2004, currently serving as the Co-Director of the Amrita Center for Sustainable Future. He holds an MBA from Harvard Business School, awarded in 1982, and has a dual B.S. and M.S. in Engineering/Operations Research with honors from the University of Pittsburgh, USA. His strong interest in mathematics led him to pursue college-level mathematics courses after completing the 10th grade. In addition to his academic roles, Professor Misra is deeply committed to social causes, particularly in serving underprivileged communities in India and around the world. His work aligns with the mission of various humanitarian initiatives, as evidenced by his involvement with organizations such as Embracing the World. His contributions to academia and society reflect a dedication to both education and community service. For more information about his work and contributions, you can visit his profile on the Amrita University website or explore his research publications on platforms like Google Scholar and ResearchGate.
Dean, School of Business; Director, Center for Accreditations, Rankings & Eminence at Amrita University.
Prof. Raghu Raman serves as the Dean of the School of Business and the Director of the Center for Accreditations, Rankings & Eminence at Amrita University. He holds a Ph.D. in Management from the Amrita School of Business and an MBA from the Haas School of Business at UC Berkeley. Additionally, he has a Master’s in Computer Applications from Jawaharlal Nehru University and a Bachelor’s degree in Statistics (Honours) from the University of Delhi, where he was honored with the President of India Gold Medal. With over 30 years of experience in executive management roles at Fortune 500 companies, he has made significant contributions to academia and industry alike. Prof. Raman established the Center for Research in Analytics & Technologies for Education (CREATE), securing over $5 million in research funding and publishing more than 60 peer-reviewed articles. He previously served as CEO of Amrita Technologies and as Executive Director at Informix/IBM.
Career services
The university maintains a robust career services infrastructure focused on comprehensive student development and placement. The placement cell facilitates internships, employability skill development, and industry connections across all campuses. Students receive extensive pre-placement training through workshops, mock interviews, and group discussions. The institution has consistently achieved excellent placement records with multiple job offers per eligible student. The placement process begins with internships during the program, often leading to pre-placement offers. The university maintains strong relationships with over 200 recruiting companies, offering diverse opportunities across sectors including technology, manufacturing, consulting, and healthcare.
95%
Overall Placement Rate
56.95 LPA
Highest Package 2023
200
Number of Recruiters
Top Recruiters
Course Start Date:
Starting soon
Application Deadline:
23rd Aug, 2025
Duration:
2 Years
₹ 1,98,000
₹ 2,20,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.