Online BBA Digital Marketing & Sales - Amrita University

The Online BBA in Digital Marketing & Sales from Amrita Vishwa Vidyapeetham is a comprehensive 3-year undergraduate program designed to provide a solid foundation in Digital Marketing, Advertising, Sales, and Social Media Marketing. This UGC-entitled program uniquely combines strong business fundamentals with specialized electives in Digital Marketing, Social Media Marketing, and Sales & Distribution Management. Students gain expertise in advertising and sales promotion, customer relationship management, retail marketing, and data-driven marketing to prepare for diverse and highly sought-after roles in today's dynamic digital business landscape.

Instructors:

Jay Misra

Dr. Dayana Das

English

Course Start Date:
Starting soon
Applications Deadline:
10th September 2025
Duration:
3-6 Years

₹ 1,65,000

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Overview

The Online BBA in Digital Marketing & Sales at Amrita Vishwa Vidyapeetham is a specialized undergraduate program combining business administration fundamentals with comprehensive digital marketing expertise. This program spans 3-6 years with flexible completion options, designed for students seeking careers in digital marketing, sales management, and business leadership. Students benefit from industry-focused curriculum, access to international study abroad opportunities, and comprehensive placement assistance. The program is backed by Amrita's NAAC A++ accreditation and recognition as India's 7th-ranked university.

Why BBA (Bachelor of Business Administration)?

This program stands out through its specialized focus on digital marketing and sales applications, practical approach to business education, and flexible online format allowing students to balance study with other commitments. The comprehensive curriculum covers both traditional business concepts and cutting-edge digital marketing technologies. Students gain access to international opportunities, global networking with peers from 50+ countries, and WES recognition for global career prospects in the rapidly growing digital marketing sector.

What does this course have to offer?

Key Highlights

UGC entitled program
Specialized Digital Marketing & Sales curriculum
Practical business education approach
Comprehensive placement assistance
NAAC A++ accredited university
Flexible 3-6 year completion timeframe
WES recognized for global opportunities
Zero-cost EMI options available

Who is this programme for?

Fresh graduates seeking marketing careers
Working professionals in sales and marketing
Individuals interested in digital marketing
Students passionate about social media marketing
Career changers targeting marketing industry
Entrepreneurs in digital business
Students seeking flexible online learning

Minimum Eligibility

Minimum 45% marks in 10+2
Completed 10+2 education
3-year diploma holders can apply
Work experience advantageous

Who is the programme for?

The admission process is streamlined with online application submission and evaluation based on 10+2 academic performance. The program follows a semester system across 6 semesters, balancing core business administration subjects with specialized Digital Marketing and Sales courses. Students can complete the program in 3-6 years depending on their pace and personal commitments.

Important Dates

Selection process

How to apply?

Curriculum

The curriculum is structured across six semesters, beginning with business fundamentals and progressively advancing to specialized Digital Marketing and Sales applications. Core subjects include business economics, financial accounting, management principles, marketing management, and human resources, while specialized courses cover digital marketing, social media marketing, advertising and sales promotion, customer relationship management, retail marketing, and data-driven marketing. Each semester integrates theoretical knowledge with practical applications through case studies and projects.

There are 6 semesters in this course

The BBA Digital Marketing & Sales curriculum spans six semesters with a balanced mix of core business subjects and specialized marketing courses. Semester 1-2 cover fundamentals including business economics, financial accounting, management principles, and business laws. Semester 3-4 focus on marketing management, banking and insurance, financial management, and human resources. Semester 5-6 include international business, strategic management, and specialized electives in digital marketing, social media marketing, advertising and sales promotion, customer relationship management, retail marketing, sales and distribution management, and data-driven marketing, culminating with an internship component.

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Programme Length

The program offers flexible duration between 3-6 years, allowing students to balance their educational pursuits with work or other commitments. The curriculum is designed with live and recorded sessions, providing maximum flexibility for diverse student needs.

Tuition Fee

The total program fee is ₹1,65,000 payable as ₹27,500 per semester over 6 semesters. Students can opt for a 5% discount by paying annual fees upfront (₹52,250 for the first year). Zero-cost EMI options are available starting from ₹4,167 per month. Additional costs include registration fee of ₹500 and examination fee of ₹2,500 per semester. Scholarships up to 100% are available for eligible candidates.

Fee Structure

Payment options

Financing options

Financial Aid

Learning Experience

Students experience a blend of online learning through an advanced digital platform with live and recorded sessions for maximum flexibility. The program incorporates case studies, real-world projects, and industry-focused training to ensure practical learning. Regular faculty mentorship and peer networking opportunities enhance the overall learning experience.

University Experience

Amrita Vishwa Vidyapeetham provides a comprehensive online university experience backed by its prestigious ranking as India's 7th-best university. Students gain access to a global alumni network, international study opportunities, extensive digital resources, and industry partnerships. The university's NAAC A++ accreditation and WES recognition ensure global acceptance of the degree.

About the University

Amrita Vishwa Vidyapeetham is a multi-campus, multi-disciplinary, research-intensive private deemed university established in 1994. Headquartered in Ettimadai, Coimbatore, it operates across nine campuses in Amaravati, Amritapuri, Bangalore, Chennai, Coimbatore, Kochi, Faridabad, Mysore, and Nagercoil. The university offers over 300 undergraduate, postgraduate, integrated-degree, dual-degree, and doctoral programs across disciplines including engineering, medicine, management, architecture, natural sciences, Ayurveda, arts & humanities, and social sciences. Founded by humanitarian leader Mata Amritanandamayi, the institution received deemed university status in 2003, becoming one of the youngest institutions to achieve this recognition.

#1001-1200

QS World Ranking 2025

24,500

Total Enrollment

7

NIRF University Ranking 2024

Affiliation & Recognition

NAAC

UGC

Institution of Eminence

NIRF

Career services

The university maintains a robust career services infrastructure focused on comprehensive student development and placement. The placement cell facilitates internships, employability skill development, and industry connections across all campuses. Students receive extensive pre-placement training through workshops, mock interviews, and group discussions. The institution has consistently achieved excellent placement records with multiple job offers per eligible student. The placement process begins with internships during the program, often leading to pre-placement offers. The university maintains strong relationships with over 200 recruiting companies, offering diverse opportunities across sectors including technology, manufacturing, consulting, and healthcare.

95%

Overall Placement Rate

56.95 LPA

Highest Package 2023

200

Number of Recruiters

Top Recruiters

Course Start Date:
Starting soon
Applications Deadline:
10th September 2025
Duration:
3-6 Years

₹ 1,65,000

Add to compare

Whom you will learn from?

Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.

Instructors

Jay Misra

Co-Director and Professor at Amrita Vishwa Vidyapeetham

Professor Jay Misra has been a pivotal member of the Amrita School of Business since 2004, currently serving as the Co-Director of the Amrita Center for Sustainable Future. He holds an MBA from Harvard Business School, awarded in 1982, and has a dual B.S. and M.S. in Engineering/Operations Research with honors from the University of Pittsburgh, USA. His strong interest in mathematics led him to pursue college-level mathematics courses after completing the 10th grade. In addition to his academic roles, Professor Misra is deeply committed to social causes, particularly in serving underprivileged communities in India and around the world. His work aligns with the mission of various humanitarian initiatives, as evidenced by his involvement with organizations such as Embracing the World. His contributions to academia and society reflect a dedication to both education and community service. For more information about his work and contributions, you can visit his profile on the Amrita University website or explore his research publications on platforms like Google Scholar and ResearchGate.

Dr. Dayana Das

Chairperson and Advocate for Commerce and Management Excellence

Dr. Dayana Das serves as the Chairperson and Assistant Professor at the Department of Commerce & Management within the School of Arts & Sciences. With over a decade of experience at Amrita Vishwa Vidyapeetham, she has been actively involved in various academic events and programs, making significant contributions to her department.

Testimonials

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Instructors

Jay Misra

Co-Director and Professor at Amrita Vishwa Vidyapeetham

Dr. Dayana Das

Chairperson and Advocate for Commerce and Management Excellence

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

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