BBA Marketing – Bennett University Online
The Online BBA in Marketing from Bennett University is a UGC-entitled, 3-year undergraduate degree programme delivered entirely online with live sessions. Offered through Bennett Online, the Centre for Distance and Online Education of Bennett University — a leading private university established by The Times Group — this programme equips learners with practical skills in branding, consumer behaviour, digital marketing, sales, and market research. The curriculum spans 6 semesters and 120 total credits, blending foundational business subjects with marketing specialisation electives. Faculty comprises Bennett University professors and industry experts who bring real-world perspectives into each course. Graduates receive a full BBA degree from Bennett University, recognised by UGC, NAAC, and affiliated with AIU, validating their academic credentials for careers in marketing, brand management, sales, and digital media across industries.
Instructors:
Prof. (Dr.) Shikha Mittal Shrivastav
Prof. (Dr.) Ruby Sangar
English
Not specified
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,50,000
Overview
The Online BBA in Marketing from Bennett University is a full-credit, UGC-entitled undergraduate degree spanning 3 years across 6 semesters. Delivered by Bennett Online, the distance and online education arm of Bennett University — established by The Times Group — the programme is designed to build business-ready graduates who can thrive in a digital-first economy. With 120 total credits, the curriculum integrates core business management subjects with dedicated marketing specialisation electives, ensuring learners develop both breadth and depth. Live sessions conducted by Bennett University faculty and industry experts make the learning experience dynamic and career-relevant. The programme is recognised by UGC and NAAC and is affiliated with the Association of Indian Universities (AIU), lending strong academic credibility to the degree. Learners benefit from a flexible online format that does not require any campus visits, making it accessible to students across India without disrupting their personal or professional commitments.
Why Bachelor of Business Administration (BBA)?
Bennett University's Online BBA in Marketing stands out for its combination of academic rigour and industry relevance. The curriculum is crafted and taught by PhD-qualified faculty with deep expertise across marketing, finance, HR, and technology. Marketing specialisation electives — covering brand management, international marketing, consumer behaviour, integrated marketing communication, sales force management, and retail management — give learners a comprehensive view of modern marketing practice. The programme also embeds practical tools such as AI Tools for Managers and Excel for Decision Making, ensuring graduates are equipped for data-driven roles. A Creativity and Storytelling module adds a distinctive edge for learners aiming at content, media, and brand communication careers. Scholarships are available for defence personnel, their dependents, divyangjan, and Bennett University alumni, making the programme more financially accessible. Completion of the programme leads to an officially awarded BBA degree from one of India's leading private universities, recognised under UGC's ODL/online framework.
What does this course have to offer?
Key Highlights
UGC-entitled 3-year Online BBA degree from Bennett University
6 semesters with 120 total credits
100% online delivery with live sessions
Curriculum designed by Bennett University faculty and industry experts
Marketing specialisation with 7 dedicated electives
Includes AI Tools for Managers and Excel for Decision Making
Scholarships available for defence personnel, alumni, and divyangjan
Recognised by UGC, NAAC, and AIU
No Cost EMI option available
Association with The Times Group legacy
Interested in career outcomes and specializations?
Who is this programme for?
Class XII pass-outs seeking a full undergraduate business degree online
Aspiring marketing, branding, and digital media professionals
Students who want a recognised degree without relocating
Learners seeking a flexible schedule alongside personal commitments
Individuals from any academic stream aiming for a business career
Minimum Eligibility
Class XII (10+2) from a recognised board
Minimum 50% aggregate marks in Class XII
No prior work experience required
Students from any stream (Science, Commerce, Arts) may apply
Valid government-issued ID for document verification
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online BBA in Marketing at Bennett University requires candidates to have completed Class XII (10+2) from a recognised board with a minimum of 50% aggregate marks. No prior work experience or entrance examination is specified as a mandatory requirement. Applications are accepted on a rolling basis as admissions are currently open. Upon enrolment, students are registered for an application fee of Rs 1,500 (non-refundable) and an initial registration deposit of Rs 10,000 which is adjusted against the total programme fee. The academic structure spans 6 semesters over 3 years, with each semester carrying 20 credits. The first two semesters lay the foundation in organisational behaviour, economics, marketing management, quantitative techniques, English communication, and financial accounting. Semesters 3 and 4 introduce core functional areas including HR, data science, financial management, strategic management, business law, operations, cost accounting, digital marketing, and research methodology, alongside the first marketing electives. Semesters 5 and 6 complete the specialisation with advanced marketing electives and capstone modules. Programme completion validity extends up to 6 years from enrolment.
Selection process
How to apply?
Curriculum
The Online BBA in Marketing curriculum at Bennett University is structured across 6 semesters with a total of 120 credits. The programme begins with foundational subjects including Introduction to Organisational Behaviour, Principles of Economics, Modern Management Practices, Principles of Marketing Management, Quantitative Techniques, and English Communication in Semester 1. Semester 2 covers Financial Accounting and Analysis, Economics II, Introduction to HRM, Introduction to Data Science, Fundamentals of Financial Management, and Strategic Management. Semesters 3 and 4 introduce Business Law, Business Ethics, Operations Management, Cost and Management Accounting, Digital and Social Media Marketing, Research Methodology, and the first two marketing electives. Semesters 5 and 6 include Design Thinking, Environmental Studies, Essentials of IT, Creativity and Storytelling, a Project module, AI Tools for Managers, Excel for Decision Making, and four additional marketing electives. Marketing specialisation electives span Brand Management, Market Research and Strategic Pricing, International Marketing, Integrated Marketing Communication, Consumer Behaviour, Sales Force Management, and Retail Management.
There are 6 semesters in this course
The programme unfolds over six semesters, each carrying 20 credits, providing a structured progression from business fundamentals to marketing specialisation. The first semester introduces students to organisational behaviour, economic principles, modern management, marketing management fundamentals, quantitative techniques, and English communication, establishing the conceptual and analytical base for the programme. The second semester deepens financial literacy and management thinking through financial accounting, economics, HRM, data science, financial management, and strategic management courses. In the third and fourth semesters, students advance into applied business domains including business law and corporate governance, business ethics and sustainability, operations management, cost and management accounting, digital and social media marketing, and research methodology, alongside their first two marketing specialisation electives. The fifth and sixth semesters consolidate practical and creative competencies, with courses in design thinking, environmental studies, essentials of IT, creativity and storytelling, and a project, complemented by skill-builders in AI tools and Excel for decision making. Students complete five further marketing electives across these semesters, choosing from brand management, international marketing, integrated marketing communication, consumer behaviour and marketing, sales force management, and retail management.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
3 years (6 semesters). Programme completion validity extends up to 6 years from enrolment, providing flexibility for learners who need additional time.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Tuition Fee
The Online BBA in Marketing is priced at Rs 25,000 per semester, amounting to Rs 1,50,000 for the complete 6-semester programme. An application fee of Rs 1,500 (non-refundable) is payable at the time of application, and a registration deposit of Rs 10,000 is collected at enrolment as part of the total fee. An examination fee of Rs 800 per attempt per course is charged separately. Students may also incur additional charges such as arrear fees, re-registration fees, payment gateway charges, or applicable taxes during the programme tenure. The fee structure is subject to revision at the discretion of the university. A No Cost EMI option is available, enabling learners to spread payments without interest charges. Scholarships are available as tuition fee waivers: defence personnel and their dependents or wards receive a 20% waiver; Bennett University alumni receive a 10% waiver; and learners with benchmark disabilities receive a 15% waiver, all subject to document verification. Education loans from partnered providers are also available; loan terms and any cancellation charges are determined at the discretion of the respective loan provider.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The Online BBA in Marketing at Bennett University delivers education through a 100% online model with live sessions, combining scheduled real-time interaction with the flexibility of remote access. Courses are designed and delivered by PhD-qualified faculty from Bennett University alongside industry experts, ensuring academic depth is paired with professional relevance. The curriculum integrates practical toolsets — including AI Tools for Managers and Excel for Decision Making — alongside conceptually rich subjects, preparing learners for data-informed decision-making in marketing roles. A dedicated Creativity and Storytelling module nurtures communication and content capabilities essential for modern brand and media careers. The programme also includes a project component in the final semesters, enabling learners to synthesise their knowledge in an applied context. With a programme completion validity of up to 6 years, learners have the flexibility to pace their studies around personal and professional commitments.
University Experience
Bennett University is one of India's leading private universities, established by The Times Group. The university holds recognition from UGC and NAAC, and is affiliated with the Association of Indian Universities (AIU), underscoring the academic standing of its degrees. Bennett Online, the university's Centre for Distance and Online Education, extends these academic credentials to learners across the country through fully online programmes that carry the same degree value as on-campus offerings. The university is associated with a strong recruiter network that includes global names across technology, finance, and consumer industries. An active student portal and career services infrastructure support learners throughout their enrolment and beyond.
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About the University
Alliance University is a private university established in 2010 in Bangalore, Karnataka, India. The university offers undergraduate, postgraduate, and doctoral programs across various disciplines including Business Administration, Engineering, Law, and Liberal Arts. Located on a vibrant 60-acre campus in Bengaluru, the university has shaped the lives of over 20,000 successful alumni globally. The institution is recognized for its excellence in teaching, research, and industry partnerships, featuring top-ranked academic programs through its constituent schools: Alliance School of Business, Alliance College of Engineering and Design, Alliance School of Law, and Alliance Ascent College.
#751-800
QS Asia University Ranking
#238
QS Southern Asia Ranking
#71
NIRF Management Rank 2024
Affiliation & Recognition
UGC
BCI
NAAC
IACBE
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Career services
The university maintains a dedicated Career Advancement and Networking (CAN) office that works year-round to build industry relationships and support student career development. CAN provides comprehensive services including one-on-one career counseling, resume-building workshops, interview preparation, and guidance for job searches. The office facilitates various professional development activities including guest lectures, corporate events, seminars, in-plant training, certificate programs, and industry exposure visits. The Center for Industry Interface (CII), an integral part of CAN, acts as a bridge between the university and corporate world, ensuring students stay updated with changing business landscapes.
6000+
Total Placement Opportunities
800+
Number of Recruiters
52%
New Recruiters Percentage
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,50,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.