BBA Business Analytics – Bennett Online
The Online BBA in Business Analytics from Bennett University, delivered through Bennett Online, is a 3-year UGC-entitled programme spanning 6 semesters. Designed for students who want to understand how data, analytics, and technology drive smarter business decisions, the programme combines live online sessions with a curriculum built and delivered by Bennett University faculty and industry experts. Learners develop a strong business foundation before specialising in data-centric subjects including data visualisation, machine learning and AI, web and social media analytics, data mining for business intelligence, programming in Python, predictive modelling, and natural language processing. These specialisation subjects are complemented by cross-cutting skills such as AI Tools for Managers, Excel for Decision Making, Introduction to Data Science, Design Thinking, and Digital Marketing, ensuring graduates are equipped for analytical roles across business functions. Bennett University, established by The Times Group and NAAC-accredited, lends full academic credibility to this online degree. The semester-wise fee structure, No Cost EMI option, and scholarships for defence personnel, alumni, and persons with disabilities make the programme accessible. Graduates receive an official BBA degree from Bennett University, validated for a digital-first business environment.
₹ 1,50,000
Overview
The Online BBA in Business Analytics is a 3-year fully online UGC-entitled undergraduate degree offered by Bennett University through Bennett Online. Structured across 6 semesters with 120 total credits, the programme prepares students to apply data and technology to real-world business challenges. Bennett University, founded by The Times Group and NAAC-accredited and recognised by UGC and AIU, brings strong academic credibility to this online qualification. The curriculum is co-designed and delivered by Bennett University faculty and industry experts, blending core business disciplines with advanced analytics specialisation subjects including data visualisation, machine learning and AI, web and social media analytics, data mining for business intelligence, Python programming, predictive modelling, and natural language processing. Beyond the specialisation, learners gain exposure to foundational data science, AI tools, digital marketing, and quantitative techniques, ensuring a well-rounded profile suited for analytically driven roles. Flexible semester-wise payments, a No Cost EMI option, and scholarships for defence personnel, alumni, and persons with disabilities make quality analytics education accessible. A dedicated student portal and career services support learners throughout the programme.
Why BBA (Bachelor of Business Administration)?
The Online BBA in Business Analytics from Bennett University offers a UGC-entitled degree combining the credibility of an established private university with a specialisation that is directly aligned to the growing demand for data-literate business professionals. Unlike programmes that treat analytics as a peripheral module, this specialisation goes deep — covering machine learning, NLP, predictive modelling, Python, and business intelligence from a business application perspective. The curriculum is designed and taught by Bennett University faculty alongside industry experts, ensuring learners gain both theoretical understanding and practical skill. The programme also embeds AI Tools for Managers, Data Science fundamentals, and Design Thinking across semesters, ensuring graduates can contribute to analytical decision-making from day one in a role. Financial flexibility through No Cost EMI, semester-wise payments, and targeted scholarships makes a high-quality analytics degree genuinely accessible, while the official BBA degree from Bennett University provides the academic credential needed to compete in the job market.
What does this course have to offer?
Key Highlights
UGC-entitled online BBA degree from Bennett University
3-year programme across 6 semesters, 120 credits total
100% online with live sessions
Specialisation covering data visualisation, ML, Python, NLP, and predictive modelling
Curriculum by Bennett University faculty and industry experts
No Cost EMI option available
Scholarships for defence personnel, alumni, and persons with disabilities
AI Tools for Managers and Excel for Decision Making included
Dedicated student portal and career services
Refund policy as per UGC guidelines
Who is this programme for?
Class XII graduates interested in data analytics, technology, and data-driven business decision-making
Students who want a UGC-recognised BBA with a future-ready analytics specialisation
Learners who prefer flexible online study with live interaction
Individuals planning careers in business intelligence, data analysis, or digital strategy
Defence personnel, their dependents, or persons with disabilities eligible for fee scholarships
Minimum Eligibility
Class XII (10+2) from a recognised board with minimum 50% aggregate marks
No prior work experience required
Valid government-issued ID required for scholarship claims (defence/disability)
Students must fulfil Bennett University admission requirements
Not sure whether you qualify for this programme?
Admission Overview
Admission to the Online BBA in Business Analytics requires completion of Class XII (10+2) from a recognised board with a minimum of 50% aggregate marks. Applicants pay a non-refundable application fee of Rs 1,500 at the time of applying, and an initial registration amount of Rs 10,000 is collected as part of the total programme fee upon selection. The programme spans 6 semesters over 3 years, with each semester carrying 20 credits for a total of 120 credits. The curriculum is structured around core business subjects, analytics specialisation courses, and emerging skills modules. Elective courses carry 4 credits each. Assessment is conducted through examinations, with an examination fee of Rs 800 per attempt per course. Additional charges such as arrear fees, re-registration fees, or payment gateway charges may apply. Bennett University follows a cancellation and refund policy aligned with UGC guidelines, and the fee structure is subject to revision at the university's discretion.
Selection process
How to apply?
Curriculum
The BBA Business Analytics curriculum spans 6 semesters of 20 credits each, totalling 120 credits. Early semesters build a broad business foundation covering organisational behaviour, economics, marketing management, quantitative techniques, English communication, financial accounting, HRM, data science, financial management, and strategic management. Mid-programme semesters introduce business law, corporate governance, business ethics and sustainability, operations management, cost and management accounting, digital marketing, and research methodology alongside elective courses. The Business Analytics specialisation begins in Semester 4 with Data Visualisation and Machine Learning and AI, deepens in Semester 5 with Web and Social Media Analytics and Data Mining for Business Intelligence, and culminates in Semester 6 with Programming in Python, Predictive Modelling, and Natural Language Processing. Cross-cutting skills including AI Tools for Managers, Excel for Decision Making, Design Thinking and Innovation, Essentials of IT, Environmental Studies, and Creativity and Storytelling are embedded across semesters, with a final project providing applied experience.
There are 6 semesters in this course
Semester 1 establishes the business foundation with Introduction to Organisational Behaviour, Principles of Economics I, Modern Management Practices, Principles of Marketing Management, Quantitative Techniques, and English Communication, each at 4 credits. Semester 2 advances with Financial Accounting and Analysis, Principles of Economics II, Introduction to Human Resource Management, Introduction to Data Science, Fundamentals of Financial Management, and Strategic Management. Semester 3 covers governance and operations through Business Law and Corporate Governance, Business Ethics, Sustainability and the Circular Economy, Operations Management, Cost and Management Accounting, Digital and Social Media Marketing, and Basics of Research Methodology, alongside two elective courses. Semester 4 launches the analytics specialisation with Data Visualisation and Machine Learning and AI, complemented by Design Thinking and Innovation, Environmental Studies, Essentials of IT, and two further electives. Semester 5 deepens analytical capability through Web and Social Media Analytics and Data Mining for Business Intelligence, alongside Creativity and Storytelling, a Project, and three elective courses. Semester 6 completes the specialisation with Programming in Python, Predictive Modelling, and Natural Language Processing, rounded out with AI Tools for Managers and Excel for Decision Making.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
3 years (6 semesters). Programme completion validity is 6 years, providing flexibility for learners who may need additional time to complete their degree.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Tuition Fee
The programme fee is Rs 25,000 per semester, totalling Rs 1,50,000 across all 6 semesters. A non-refundable application fee of Rs 1,500 is payable at application, and Rs 10,000 is collected at registration as part of the total fee. An examination fee of Rs 800 per attempt per course applies. A No Cost EMI option is available to make semester-wise payments more manageable. Scholarships are offered as tuition fee waivers: 20% for defence personnel and their dependents or wards, 15% for learners with benchmark disabilities, and 10% for Bennett University alumni, all subject to document verification. Education loans are available through partnering loan providers; loan terms, application fees, and cancellation charges are at the loan provider's discretion. The fee structure is subject to change at the university's discretion, and Bennett University follows the UGC cancellation and refund policy.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
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About the University
Alliance University is a private university established in 2010 in Bangalore, Karnataka, India. The university offers undergraduate, postgraduate, and doctoral programs across various disciplines including Business Administration, Engineering, Law, and Liberal Arts. Located on a vibrant 60-acre campus in Bengaluru, the university has shaped the lives of over 20,000 successful alumni globally. The institution is recognized for its excellence in teaching, research, and industry partnerships, featuring top-ranked academic programs through its constituent schools: Alliance School of Business, Alliance College of Engineering and Design, Alliance School of Law, and Alliance Ascent College.
#751-800
QS Asia University Ranking
#238
QS Southern Asia Ranking
#71
NIRF Management Rank 2024
Affiliation & Recognition
Affiliation & Recognition
Career services
The university maintains a dedicated Career Advancement and Networking (CAN) office that works year-round to build industry relationships and support student career development. CAN provides comprehensive services including one-on-one career counseling, resume-building workshops, interview preparation, and guidance for job searches. The office facilitates various professional development activities including guest lectures, corporate events, seminars, in-plant training, certificate programs, and industry exposure visits. The Center for Industry Interface (CII), an integral part of CAN, acts as a bridge between the university and corporate world, ensuring students stay updated with changing business landscapes.
6000+
Total Placement Opportunities
800+
Number of Recruiters
52%
New Recruiters Percentage
60.1 LPA
Highest Package 2023
Top Recruiters
₹ 1,50,000
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.