BBA Business Analytics – Bennett Online
The Online BBA in Business Analytics from Bennett University, delivered through Bennett Online, is a 3-year UGC-entitled programme spanning 6 semesters. Designed for students who want to understand how data, analytics, and technology drive smarter business decisions, the programme combines live online sessions with a curriculum built and delivered by Bennett University faculty and industry experts. Learners develop a strong business foundation before specialising in data-centric subjects including data visualisation, machine learning and AI, web and social media analytics, data mining for business intelligence, programming in Python, predictive modelling, and natural language processing. These specialisation subjects are complemented by cross-cutting skills such as AI Tools for Managers, Excel for Decision Making, Introduction to Data Science, Design Thinking, and Digital Marketing, ensuring graduates are equipped for analytical roles across business functions. Bennett University, established by The Times Group and NAAC-accredited, lends full academic credibility to this online degree. The semester-wise fee structure, No Cost EMI option, and scholarships for defence personnel, alumni, and persons with disabilities make the programme accessible. Graduates receive an official BBA degree from Bennett University, validated for a digital-first business environment.
Instructors:
Prof. (Dr.) Shikha Mittal Shrivastav
Prof. (Dr.) Ruby Sangar
English
Not specified
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,50,000
Overview
The Online BBA in Business Analytics is a 3-year fully online UGC-entitled undergraduate degree offered by Bennett University through Bennett Online. Structured across 6 semesters with 120 total credits, the programme prepares students to apply data and technology to real-world business challenges. Bennett University, founded by The Times Group and NAAC-accredited and recognised by UGC and AIU, brings strong academic credibility to this online qualification. The curriculum is co-designed and delivered by Bennett University faculty and industry experts, blending core business disciplines with advanced analytics specialisation subjects including data visualisation, machine learning and AI, web and social media analytics, data mining for business intelligence, Python programming, predictive modelling, and natural language processing. Beyond the specialisation, learners gain exposure to foundational data science, AI tools, digital marketing, and quantitative techniques, ensuring a well-rounded profile suited for analytically driven roles. Flexible semester-wise payments, a No Cost EMI option, and scholarships for defence personnel, alumni, and persons with disabilities make quality analytics education accessible. A dedicated student portal and career services support learners throughout the programme.
Why Bachelor of Business Administration (BBA)?
The Online BBA in Business Analytics from Bennett University offers a UGC-entitled degree combining the credibility of an established private university with a specialisation that is directly aligned to the growing demand for data-literate business professionals. Unlike programmes that treat analytics as a peripheral module, this specialisation goes deep — covering machine learning, NLP, predictive modelling, Python, and business intelligence from a business application perspective. The curriculum is designed and taught by Bennett University faculty alongside industry experts, ensuring learners gain both theoretical understanding and practical skill. The programme also embeds AI Tools for Managers, Data Science fundamentals, and Design Thinking across semesters, ensuring graduates can contribute to analytical decision-making from day one in a role. Financial flexibility through No Cost EMI, semester-wise payments, and targeted scholarships makes a high-quality analytics degree genuinely accessible, while the official BBA degree from Bennett University provides the academic credential needed to compete in the job market.
What does this course have to offer?
Key Highlights
UGC-entitled online BBA degree from Bennett University
3-year programme across 6 semesters, 120 credits total
100% online with live sessions
Specialisation covering data visualisation, ML, Python, NLP, and predictive modelling
Curriculum by Bennett University faculty and industry experts
No Cost EMI option available
Scholarships for defence personnel, alumni, and persons with disabilities
AI Tools for Managers and Excel for Decision Making included
Dedicated student portal and career services
Refund policy as per UGC guidelines
Interested in career outcomes and specializations?
Who is this programme for?
Class XII graduates interested in data analytics, technology, and data-driven business decision-making
Students who want a UGC-recognised BBA with a future-ready analytics specialisation
Learners who prefer flexible online study with live interaction
Individuals planning careers in business intelligence, data analysis, or digital strategy
Defence personnel, their dependents, or persons with disabilities eligible for fee scholarships
Minimum Eligibility
Class XII (10+2) from a recognised board with minimum 50% aggregate marks
No prior work experience required
Valid government-issued ID required for scholarship claims (defence/disability)
Students must fulfil Bennett University admission requirements
Not sure whether you qualify for this programme?
Who is the programme for?
Admission to the Online BBA in Business Analytics requires completion of Class XII (10+2) from a recognised board with a minimum of 50% aggregate marks. Applicants pay a non-refundable application fee of Rs 1,500 at the time of applying, and an initial registration amount of Rs 10,000 is collected as part of the total programme fee upon selection. The programme spans 6 semesters over 3 years, with each semester carrying 20 credits for a total of 120 credits. The curriculum is structured around core business subjects, analytics specialisation courses, and emerging skills modules. Elective courses carry 4 credits each. Assessment is conducted through examinations, with an examination fee of Rs 800 per attempt per course. Additional charges such as arrear fees, re-registration fees, or payment gateway charges may apply. Bennett University follows a cancellation and refund policy aligned with UGC guidelines, and the fee structure is subject to revision at the university's discretion.
Selection process
How to apply?
Curriculum
The BBA Business Analytics curriculum spans 6 semesters of 20 credits each, totalling 120 credits. Early semesters build a broad business foundation covering organisational behaviour, economics, marketing management, quantitative techniques, English communication, financial accounting, HRM, data science, financial management, and strategic management. Mid-programme semesters introduce business law, corporate governance, business ethics and sustainability, operations management, cost and management accounting, digital marketing, and research methodology alongside elective courses. The Business Analytics specialisation begins in Semester 4 with Data Visualisation and Machine Learning and AI, deepens in Semester 5 with Web and Social Media Analytics and Data Mining for Business Intelligence, and culminates in Semester 6 with Programming in Python, Predictive Modelling, and Natural Language Processing. Cross-cutting skills including AI Tools for Managers, Excel for Decision Making, Design Thinking and Innovation, Essentials of IT, Environmental Studies, and Creativity and Storytelling are embedded across semesters, with a final project providing applied experience.
There are 6 semesters in this course
Semester 1 establishes the business foundation with Introduction to Organisational Behaviour, Principles of Economics I, Modern Management Practices, Principles of Marketing Management, Quantitative Techniques, and English Communication, each at 4 credits. Semester 2 advances with Financial Accounting and Analysis, Principles of Economics II, Introduction to Human Resource Management, Introduction to Data Science, Fundamentals of Financial Management, and Strategic Management. Semester 3 covers governance and operations through Business Law and Corporate Governance, Business Ethics, Sustainability and the Circular Economy, Operations Management, Cost and Management Accounting, Digital and Social Media Marketing, and Basics of Research Methodology, alongside two elective courses. Semester 4 launches the analytics specialisation with Data Visualisation and Machine Learning and AI, complemented by Design Thinking and Innovation, Environmental Studies, Essentials of IT, and two further electives. Semester 5 deepens analytical capability through Web and Social Media Analytics and Data Mining for Business Intelligence, alongside Creativity and Storytelling, a Project, and three elective courses. Semester 6 completes the specialisation with Programming in Python, Predictive Modelling, and Natural Language Processing, rounded out with AI Tools for Managers and Excel for Decision Making.
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Programme Length
3 years (6 semesters). Programme completion validity is 6 years, providing flexibility for learners who may need additional time to complete their degree.
Whom you will learn from?
Learn from top industry experts who bring real-world experience and deep knowledge to every lesson. The instructors are dedicated to help you achieve your goals with practical insights and hands-on guidance.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Tuition Fee
The programme fee is Rs 25,000 per semester, totalling Rs 1,50,000 across all 6 semesters. A non-refundable application fee of Rs 1,500 is payable at application, and Rs 10,000 is collected at registration as part of the total fee. An examination fee of Rs 800 per attempt per course applies. A No Cost EMI option is available to make semester-wise payments more manageable. Scholarships are offered as tuition fee waivers: 20% for defence personnel and their dependents or wards, 15% for learners with benchmark disabilities, and 10% for Bennett University alumni, all subject to document verification. Education loans are available through partnering loan providers; loan terms, application fees, and cancellation charges are at the loan provider's discretion. The fee structure is subject to change at the university's discretion, and Bennett University follows the UGC cancellation and refund policy.
Fee Structure
Payment options
Financing options
Need help understanding fees, EMI options, or scholarships?
Learning Experience
The Online BBA in Business Analytics is delivered entirely online with live sessions, combining scheduled interactive instruction with self-paced access through the student portal. The curriculum is co-designed and taught by Bennett University faculty alongside industry experts, ensuring learners gain both analytical rigour and business applicability. Technical subjects such as Python Programming, Machine Learning, and Predictive Modelling are taught alongside business context modules, ensuring graduates can apply analytical tools to real organisational problems. AI Tools for Managers, Excel for Decision Making, and Data Science fundamentals are integrated throughout the programme, reinforcing a data-driven mindset across all business disciplines. Live sessions enable real-time discussion and peer learning, while the structured semester system provides clear academic progression.
University Experience
Bennett University is one of India's leading private universities, established by The Times Group. Accredited by NAAC and recognised by UGC and AIU, the university brings strong academic credibility to its online programmes. Bennett Online, the university's Centre for Distance and Online Education, delivers future-ready, industry-aligned programmes to learners across India. The university maintains associations with a wide network of recruitment partners including technology, analytics, and finance organisations, supporting placement outcomes for graduates. Student support infrastructure includes a student portal, career services, re-registration support, and a grievance mechanism. The Bennett University campus is located at Plot Nos 8-11, TechZone II, Greater Noida, UP.
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About the University
Alliance University is a private university established in 2010 in Bangalore, Karnataka, India. The university offers undergraduate, postgraduate, and doctoral programs across various disciplines including Business Administration, Engineering, Law, and Liberal Arts. Located on a vibrant 60-acre campus in Bengaluru, the university has shaped the lives of over 20,000 successful alumni globally. The institution is recognized for its excellence in teaching, research, and industry partnerships, featuring top-ranked academic programs through its constituent schools: Alliance School of Business, Alliance College of Engineering and Design, Alliance School of Law, and Alliance Ascent College.
#751-800
QS Asia University Ranking
#238
QS Southern Asia Ranking
#71
NIRF Management Rank 2024
Affiliation & Recognition
UGC
BCI
NAAC
IACBE
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Instructors
Prof. (Dr.) Shikha Mittal Shrivastav
Associate Professor
Dr. Shikha Mittal Shrivastav is an Associate Professor in the School of Management at Bennett University. She holds a Ph.D. from the Faculty of Management Studies, University of Delhi, and an MBA from Dr. A.P.J. Abdul Kalam Technical University. With over 15 years of academic experience, she has previously served at TERI School of Advanced Studies, IILM Graduate School of Management, and Graphic Era University. Her research focuses on corporate governance, corporate finance, ESG investing, and sustainable finance, and she has published widely in reputed journals.
Prof. (Dr.) Ruby Sangar
Associate Professor
Dr. Ruby Sangar has over 12 years of experience in teaching and research. She completed her Ph.D. in OB and HRM from IIT Roorkee. She has worked with reputed educational universities like JIIT Noida, Symbiosis International University, Noida Campus as Area Chair – HR, BML Munjal University (A Hero Group Initiative), Amity University etc. She is currently guiding an international scholar. She has conducted many MDP’s with participants from organizations like IRCON, EIL, NFL, IRCON, KRIBHCO, KFL etc. She is a keen academician and researcher who keeps herself involved in writing research papers in journals of repute (Scopus indexed, Ranked in ABDC, WoS, SSCI etc.). Also, she is a reviewer of many renowned journals like Journal of Managerial Psychology (ABDC-A), Journal of Organizational Analysis (ABDC-B) etc. Education
Career services
The university maintains a dedicated Career Advancement and Networking (CAN) office that works year-round to build industry relationships and support student career development. CAN provides comprehensive services including one-on-one career counseling, resume-building workshops, interview preparation, and guidance for job searches. The office facilitates various professional development activities including guest lectures, corporate events, seminars, in-plant training, certificate programs, and industry exposure visits. The Center for Industry Interface (CII), an integral part of CAN, acts as a bridge between the university and corporate world, ensuring students stay updated with changing business landscapes.
6000+
Total Placement Opportunities
800+
Number of Recruiters
52%
New Recruiters Percentage
Top Recruiters
Course Start Date:
Starting Soon
Application Deadline:
Closing Soon
Duration:
3 Years
₹ 1,50,000
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.