Intro to International Marketing
Master fundamental concepts of international marketing and cross-industry innovation with focus on global brand management.
Master fundamental concepts of international marketing and cross-industry innovation with focus on global brand management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand core marketing and international marketing principles
Apply cultural analysis frameworks (Etic and Emic approaches)
Develop cross-industry innovation strategies
Master fundamental brand management concepts
Implement effective marketing execution techniques
Analyze global market opportunities
Skills you'll gain
This course includes:
2.7 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This foundational course introduces the core principles of international marketing and cross-industry innovation. Students learn about marketing fundamentals, cultural analysis frameworks, and the innovative CCCI (Cross-Country and Cross-Industry Innovation) approach. The course covers essential concepts like "Noon Nopi" (eye-level marketing), brand management, and the ASIANA COBRA paradigm. Through real-world case studies and expert interviews, students gain practical insights into global marketing strategies and cross-cultural business dynamics.
What is Marketing?
Module 1 · 2 Hours to complete
What is Marketing Strategy?
Module 2 · 1 Hours to complete
What is Branding?
Module 3 · 3 Hours to complete
Fee Structure
Instructor
Professor of Marketing
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
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4.7 course rating
995 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.