International Hospitality & Healthcare Services Marketing
Master service marketing strategies for hospitality and healthcare sectors. Learn innovative approaches to customer experience management.
Master service marketing strategies for hospitality and healthcare sectors. Learn innovative approaches to customer experience management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(505 ratings)
20,351 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
Powered by
What you'll learn
Understand unique characteristics of service businesses
Master variable pricing strategies in hospitality management
Develop effective patient experience management approaches
Implement innovative service delivery strategies
Optimize customer expectations and perceptions
Skills you'll gain
This course includes:
1.75 Hours PreRecorded video
6 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course explores the unique characteristics of service businesses in the hospitality and healthcare sectors. The curriculum covers essential topics including customer participation, service simultaneity, variable pricing strategies, and patient experience management. Through case studies of successful organizations like Shouldice Hospital and Kameda Medical Center, students learn innovative approaches to service delivery and customer experience enhancement.
What is unique about managing a service business?
Module 1 · 1 Hours to complete
How to successfully market a hospitality business?
Module 2 · 1 Hours to complete
How to successfully market a healthcare business?
Module 3 · 1 Hours to complete
Fee Structure
Instructor
Professor of Service Management
Dr. Sunmee Choi is a Professor of Service Management at Yonsei University's School of Business, specializing in service operations, revenue, and experience management. Before joining Yonsei in 2005, she taught at Pennsylvania State University and was a visiting professor at Cornell University's School of Hotel Administration. She has also taught revenue management at IMHI-ESSEC Business School in Paris for 14 years. Dr. Choi holds an M.S. and Ph.D. from Cornell University and has extensive industry experience, including roles as Director of Hotel Revenue Management at priceline.com and management positions at Hyatt, Hampton Inn, and Sheraton.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.7 course rating
505 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.